Hair Vitamins
FailDemand is soft, at -42.9% this quarter, so Hair Vitamins is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £834K/yr3.7M searches / yr
- 90-day growth
- -42.9%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 96 sellers
Flapen Score
Hair Vitamins against its category
The dotted line is the Beauty average. Past it, Hair Vitamins is stronger. Inside it, weaker.
Market
The Hair Vitamins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Vitamins 3.7M times last year and spent an estimated £834K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £834K a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- -42.9%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £834Ka year
- Peak month
- March5.4× the quietest month
- Top search term
- nutrition geeks collagen1.1M searches a year
02 · Price
A sale here is worth £11.09.
Listings sell for £11.09 on average, from £3.72 to £37.68. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £11.09 that is £33K to £44K a year per listing.
- Average price
- £11.09under the $15 to $100 sweet spot
- Price range
- £3.72–£37.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £33K–£44K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Hair Loss Prevention. It carries 6,490 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Hair Loss Prevention
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,490per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Hair Vitamins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
96
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
10%
- Brand 155%
- Brand 212%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 10%)
Demand
Hair Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 5.4×
Search terms
Top Hair Vitamins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nutrition geeks collagen1.1M/yr
- nutrition geeks collagen glow up powder506K/yr
- geeks collagen glow up448K/yr
- minoxidil women hair growth183K/yr
- collagen glow up nutrition geeks223K/yr
- geeks collagen124K/yr
- collagen nutrition geeks118K/yr
- nutrition geeks collagen glow up309K/yr
- collagen glow up92K/yr
- hair vitamins85K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Vitamins
We read the reviews and the return reasons for every product selling here.
“Horrible taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Vitamins questions
Answered from the same tracked data.









