Hair Vitamins
FailDemand is soft, at -42.9% this quarter, so Hair Vitamins is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £834K/yr3.7M searches / yr
- 90-day growth
- -42.9%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 96 sellers
Flapen Score
Hair Vitamins against its category
The dotted line is the Beauty average. Past it, Hair Vitamins is stronger. Inside it, weaker.
Market
The Hair Vitamins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Vitamins 3.7M times last year and spent an estimated £834K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £834K a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- -42.9%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £834Ka year
- Peak month
- March5.4× the quietest month
- Top search term
- nutrition geeks collagen1.1M searches a year
02 · Price
A sale here is worth £11.09.
Listings sell for £11.09 on average, from £3.72 to £37.68. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £11.09 that is £33K to £44K a year per listing.
- Average price
- £11.09under the $15 to $100 sweet spot
- Price range
- £3.72–£37.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £33K–£44K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Hair Loss Prevention. It carries 6,490 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Hair Loss Prevention
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,490per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Hair Vitamins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 12,562
- Age
- 5y ago

Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 35,574
- Age
- 3y ago

Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
- Price
- £8.17
- Rating
- 4.5/5
- Reviews
- 5,149
- Age
- 1y ago

Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements Halal & Kosher Made in UK
- Price
- £15.83
- Rating
- 4.5/5
- Reviews
- 21,242
- Age
- 7y ago

Regaine for Women 5% Minoxidil Extra Strength Scalp Foam for Hair Regrowth (2x 73ml) Scientifically Proven to Help Stop and Reverse Hereditary Female Hair Loss Revitalise Hair Follicles
- Price
- £37.68
- Rating
- 4.0/5
- Reviews
- 2,507
- Age
- 7y ago
Trending
estimated 90-day click momentum
Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 963
- Age
- 4mo ago

Marine Collagen Powder - Glow Up Supplement for Women & Men - Skin Hair & Nail Support - Odourless & Easy to Mix - Hydrolyzed Peptides Type 1 Collagen from Fish - High Absorption (240g)
- Price
- £11.22
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 10mo ago

Marine Collagen Supplements for Women & Men 1200mg | 120 High Strength Marine Collagen Capsules | Pure Superior Type 1 Hydrolysed with Hyaluronic Acid Vitamins C E B12 Copper Zinc and Iodine
- Price
- £7.76
- Rating
- 4.5/5
- Reviews
- 4,790
- Age
- 5y ago

Perfectil Original Beauty Supplement for Hair Skin and Nails One-A-Day Formula 90 Unflavoured Tablets 90-Day Supply by Vitabiotics
- Price
- £9.70
- Rating
- 4.7/5
- Reviews
- 1,439
- Age
- 18y ago

Perfectil Original Formula for Hair Skin and Nails
- Price
- £3.72
- Rating
- 4.5/5
- Reviews
- 3,475
- Age
- 19y ago
Newest
by launch date
Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 963
- Age
- 4mo ago

Marine Collagen Powder - Glow Up Supplement for Women & Men - Skin Hair & Nail Support - Odourless & Easy to Mix - Hydrolyzed Peptides Type 1 Collagen from Fish - High Absorption (240g)
- Price
- £11.22
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 10mo ago

Collagen Powder - Collagen Peptides Powder with Hyaluronic Acid Vitamin C & Biotin 5000mg Hydrolysed Bovine Collagen per Serving Strawberry Flavour 30 Servings (165g)
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 543
- Age
- 1y ago

Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
- Price
- £8.17
- Rating
- 4.5/5
- Reviews
- 5,149
- Age
- 1y ago

Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 35,574
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
96
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
10%
- Nutrition Geeks55%
- Regaine12%
- Perfectil7%
- Wellgard6%
- NutriVolv5%
- ALPHA014%
- Open — no brand owns it (4 brands, 10%)
Demand
Hair Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 5.4×
Search terms
Top Hair Vitamins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nutrition geeks collagen1.1M/yr
- nutrition geeks collagen glow up powder506K/yr
- geeks collagen glow up448K/yr
- minoxidil women hair growth183K/yr
- collagen glow up nutrition geeks223K/yr
- geeks collagen124K/yr
- collagen nutrition geeks118K/yr
- nutrition geeks collagen glow up309K/yr
- collagen glow up92K/yr
- hair vitamins85K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Vitamins
We read the reviews and the return reasons for every product selling here.
“Horrible taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Vitamins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









