Hair Vitamins
soft demand (-42.9% this quarter) — Hair Vitamins doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Hair Vitamins profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Vitamins is a £834K/yr Amazon United Kingdom market (3.7M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 47/100.
Hair Vitamins: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -42.9% over the last 90 days and 2.1% of searches end in a purchase.
£834K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 19 products
Top Hair Vitamins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 12,562
- Age
- 5y ago
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 35,574
- Age
- 3y ago
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
- Price
- £8.17
- Rating
- 4.5/5
- Reviews
- 5,149
- Age
- 1y ago
Collagen Powder Gold Standard Bovine Collagen Peptides Powder by Wellgard - High Levels of The 8 Essential Amino Acids Collagen Supplements Halal & Kosher Made in UK
- Price
- £15.83
- Rating
- 4.5/5
- Reviews
- 21,242
- Age
- 7y ago
Regaine for Women 5% Minoxidil Extra Strength Scalp Foam for Hair Regrowth (2x 73ml) Scientifically Proven to Help Stop and Reverse Hereditary Female Hair Loss Revitalise Hair Follicles
- Price
- £37.68
- Rating
- 4.0/5
- Reviews
- 2,507
- Age
- 7y ago
Trending
90-day click momentum
Apple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 963
- Age
- 4mo ago
Marine Collagen Powder - Glow Up Supplement for Women & Men - Skin Hair & Nail Support - Odourless & Easy to Mix - Hydrolyzed Peptides Type 1 Collagen from Fish - High Absorption (240g)
- Price
- £11.22
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 10mo ago
Marine Collagen Supplements for Women & Men 1200mg | 120 High Strength Marine Collagen Capsules | Pure Superior Type 1 Hydrolysed with Hyaluronic Acid Vitamins C E B12 Copper Zinc and Iodine
- Price
- £7.76
- Rating
- 4.5/5
- Reviews
- 4,790
- Age
- 5y ago
Perfectil Original Beauty Supplement for Hair Skin and Nails One-A-Day Formula 90 Unflavoured Tablets 90-Day Supply by Vitabiotics
- Price
- £9.70
- Rating
- 4.7/5
- Reviews
- 1,439
- Age
- 18y ago
Perfectil Original Formula for Hair Skin and Nails
- Price
- £3.72
- Rating
- 4.5/5
- Reviews
- 3,475
- Age
- 19y ago
Newest
by launch dateApple Cider Vinegar Capsules 15 000mg with Mother & 30% Acetic Acid - Enhanced with Chromium & Cayenne Pepper - 90 Vegan Capsules (Not Apple Cider Vinegar Gummies or Liquid) Teeth Friendly - UK Made
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 963
- Age
- 4mo ago
Marine Collagen Powder - Glow Up Supplement for Women & Men - Skin Hair & Nail Support - Odourless & Easy to Mix - Hydrolyzed Peptides Type 1 Collagen from Fish - High Absorption (240g)
- Price
- £11.22
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 10mo ago
Collagen Powder - Collagen Peptides Powder with Hyaluronic Acid Vitamin C & Biotin 5000mg Hydrolysed Bovine Collagen per Serving Strawberry Flavour 30 Servings (165g)
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 543
- Age
- 1y ago
Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men
- Price
- £8.17
- Rating
- 4.5/5
- Reviews
- 5,149
- Age
- 1y ago
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 35,574
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
96
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
10%
- Nutrition Geeks55%
- Regaine12%
- Perfectil7%
- Wellgard6%
- NutriVolv5%
- ALPHA014%
- Open — no brand owns it (4 brands, 10%)
Hair Vitamins demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr · busiest ÷ quietest = 5.4×
Top Hair Vitamins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nutrition geeks collagen1.1M/yr
- nutrition geeks collagen glow up powder506K/yr
- geeks collagen glow up448K/yr
- minoxidil women hair growth183K/yr
- collagen glow up nutrition geeks223K/yr
- geeks collagen124K/yr
- collagen nutrition geeks118K/yr
- nutrition geeks collagen glow up309K/yr
- collagen glow up92K/yr
- hair vitamins85K/yr
What reviews say buyers love and hate about Hair Vitamins
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“Amazing quality”
“Good value for money”
“HELPS WITH SLEEP”
“As Advertised”
“swallowed easily”
What buyers complain about
49% of reviews“Horrible taste”
“Not working properly”
“still cant sleep”
“However, I have had some uncomfortable side effects:”
“The dosage is VERY low”
Hair Vitamins return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Vitamins questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
