Hair Treatment
Hair Treatment shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Hair Treatment profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Treatment is a £1.0M/yr Amazon United Kingdom market (520K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Hair Treatment: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.2% over the last 90 days and 10.0% of searches end in a purchase.
£1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 8 products
Top Hair Treatment products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl Oz
- Price
- £23.49
- Rating
- 4.5/5
- Reviews
- 871
- Age
- 3mo ago
LOreal Paris Elvive Growth Booster Scalp Serum Anti Hair Loss Scalp Treatment with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 102ml
- Price
- £6.92
- Rating
- 4.0/5
- Reviews
- 366
- Age
- 1y ago
Olaplex N.3 Bond Building Hair Perfector: Concentrated Pre-Shampoo Treatment | Repairs Damage & Strengthens Hair | Rebuilds 3 Hair Bonds | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl. Oz.
- Price
- £17.66
- Rating
- 4.5/5
- Reviews
- 135,844
- Age
- 11y ago
LOreal Paris Shampoo For Hair Growth And Anti Hair Loss Elvive Growth Booster With Aminexil And Niacinamide Prevents Hair Thinning and Reduces Loss In 12 Weeks For Visibly Fuller Hair 200ml
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 1,049
- Age
- 1y ago
LOreal Paris Elvive Growth Booster Conditioner Anti Hair Loss and Hair Thickening with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 150ml
- Price
- £5.20
- Rating
- 4.1/5
- Reviews
- 131
- Age
- 1y ago
Trending
90-day click momentum
Olaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl Oz
- Price
- £51.32
- Rating
- 4.5/5
- Reviews
- 871
- Age
- 3mo ago
Olaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl Oz
- Price
- £23.49
- Rating
- 4.5/5
- Reviews
- 871
- Age
- 3mo ago
K18 Mini Leave-In Molecular Hair Mask Repairs Dry or Damaged Hair Reverse Hair Damage from Bleach Colour Chemical Services & Heat 15ml
- Price
- £25.44
- Rating
- 4.3/5
- Reviews
- 29,818
- Age
- 3y ago
LOreal Paris Shampoo For Hair Growth And Anti Hair Loss Elvive Growth Booster With Aminexil And Niacinamide Prevents Hair Thinning and Reduces Loss In 12 Weeks For Visibly Fuller Hair 200ml
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 1,049
- Age
- 1y ago
LOreal Paris Elvive Growth Booster Conditioner Anti Hair Loss and Hair Thickening with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 150ml
- Price
- £5.20
- Rating
- 4.1/5
- Reviews
- 131
- Age
- 1y ago
Newest
by launch dateOlaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl Oz
- Price
- £23.49
- Rating
- 4.5/5
- Reviews
- 871
- Age
- 3mo ago
Olaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl Oz
- Price
- £51.32
- Rating
- 4.5/5
- Reviews
- 871
- Age
- 3mo ago
LOreal Paris Elvive Growth Booster Scalp Serum Anti Hair Loss Scalp Treatment with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 102ml
- Price
- £6.92
- Rating
- 4.0/5
- Reviews
- 366
- Age
- 1y ago
LOreal Paris Shampoo For Hair Growth And Anti Hair Loss Elvive Growth Booster With Aminexil And Niacinamide Prevents Hair Thinning and Reduces Loss In 12 Weeks For Visibly Fuller Hair 200ml
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 1,049
- Age
- 1y ago
LOreal Paris Elvive Growth Booster Conditioner Anti Hair Loss and Hair Thickening with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 150ml
- Price
- £5.20
- Rating
- 4.1/5
- Reviews
- 131
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- OLAPLEX58%
- L'Oreal Paris40%
- K182%
- Open — no brand owns it (0%)
Hair Treatment demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.4×
Top Hair Treatment search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- olaplex no.3150K/yr
- growplex58K/yr
- elvive growth booster67K/yr
- loreal growth booster54K/yr
- loreal elvive growth booster36K/yr
- olaplex no 318K/yr
- olaplex 320K/yr
- growplex vitafoam minoxidil8K/yr
- growth booster14K/yr
- loreal growth booster serum16K/yr
What reviews say buyers love and hate about Hair Treatment
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Really improved hair”
“Fabulous product”
“Hair feels soft”
“Excellent value for money”
“Lovely smell”
What buyers complain about
62% of reviews“hair was TERRIBLE after it”
“not worth the price”
“Very small”
“my hair felt a bit dry after use”
“it was obvious that I was allergic to something in the ingredients”
Hair Treatment return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Treatment questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
