Hair Treatment

Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

520K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

10.0%

Market size, estimated

£1.0Ma year

Peak month

December2.4× the quietest month

Top search term

olaplex no.3150K searches a year

Listings sell for £19.29 on average, from £5.20 to £51.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £19.29 that is £77K to £96K a year per listing.

Average price

£19.29inside the $15 to $100 sweet spot

Price range

£5.20–£51.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

£77K–£96K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Hair Loss Prevention. It carries 23,693 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Hair Loss Prevention

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

23,693per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months