hair treatment
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.29avg listing price — sweet spot $15–$100
Market size
Great£1.0M£1.0M/yr · 520K searches
Price range
Great£5.20–£51.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Review moat
Bad23,693.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hair treatment is a £1.0M/yr Amazon United Kingdom market (520K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair treatment market data
- Units sold / yr
- 40K–50K
- avg 4,000–5,000/product
- Revenue / yr
- £772K–£965K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- OLAPLEX58%
- L'Oreal Paris40%
- K182%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top hair treatment search terms
- olaplex no.3150K/yr
- growplex58K/yr
- elvive growth booster67K/yr
- loreal growth booster54K/yr
- loreal elvive growth booster36K/yr
- olaplex no 318K/yr
- olaplex 320K/yr
- growplex vitafoam minoxidil8K/yr
- growth booster14K/yr
- loreal growth booster serum16K/yr
Top hair treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl Oz
OLAPLEX£23.494.5★871 rev
LOreal Paris Elvive Growth Booster Scalp Serum Anti Hair Loss Scalp Treatment with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 102ml
L'Oreal Paris£6.924.0★366 rev
Olaplex N.3 Bond Building Hair Perfector: Concentrated Pre-Shampoo Treatment | Repairs Damage & Strengthens Hair | Rebuilds 3 Hair Bonds | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl. Oz.
OLAPLEX£17.664.5★135,844 rev
LOreal Paris Shampoo For Hair Growth And Anti Hair Loss Elvive Growth Booster With Aminexil And Niacinamide Prevents Hair Thinning and Reduces Loss In 12 Weeks For Visibly Fuller Hair 200ml
L'Oreal Paris£5.514.4★1,049 rev
LOreal Paris Elvive Growth Booster Conditioner Anti Hair Loss and Hair Thickening with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 150ml
L'Oreal Paris£5.204.1★131 rev
Newest
by launch dateOlaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl Oz
OLAPLEX£23.49871 rev
Olaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl Oz
OLAPLEX£51.32871 rev
LOreal Paris Elvive Growth Booster Scalp Serum Anti Hair Loss Scalp Treatment with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 102ml
L'Oreal Paris£6.92366 rev
LOreal Paris Shampoo For Hair Growth And Anti Hair Loss Elvive Growth Booster With Aminexil And Niacinamide Prevents Hair Thinning and Reduces Loss In 12 Weeks For Visibly Fuller Hair 200ml
L'Oreal Paris£5.511,049 rev
LOreal Paris Elvive Growth Booster Conditioner Anti Hair Loss and Hair Thickening with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 150ml
L'Oreal Paris£5.20131 rev
Trending
90-day click momentumOlaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl Oz
OLAPLEX£51.324.5★
Olaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl Oz
OLAPLEX£23.494.5★
K18 Mini Leave-In Molecular Hair Mask Repairs Dry or Damaged Hair Reverse Hair Damage from Bleach Colour Chemical Services & Heat 15ml
K18£25.444.3★
LOreal Paris Shampoo For Hair Growth And Anti Hair Loss Elvive Growth Booster With Aminexil And Niacinamide Prevents Hair Thinning and Reduces Loss In 12 Weeks For Visibly Fuller Hair 200ml
L'Oreal Paris£5.514.4★
LOreal Paris Elvive Growth Booster Conditioner Anti Hair Loss and Hair Thickening with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 150ml
L'Oreal Paris£5.204.1★
What buyers say about hair treatment
What buyers praise and complain about, mined from review topics.What buyers love
“Really improved hair”
“Fabulous product”
“Hair feels soft”
“Excellent value for money”
“Lovely smell”
“makes my hair look amazing”
“Does whats promised”
“Simple”
“At the same time my hair felt soft, smooth and sleek and was easy to style”
“Lathers well”
What buyers complain about
“hair was TERRIBLE after it”
“not worth the price”
“Very small”
“my hair felt a bit dry after use”
“it was obvious that I was allergic to something in the ingredients”
“The first bleach went well But the second bleach burnt my hair off”
“Doesn't work”
“Not for my hair”
“It has done nothing it's advertised to do”
“Poor quality”
Top return reasons
Common questions
- Is hair treatment profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the hair treatment niche?
- 3 brands and 33 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hair treatment?
- Top complaints mined from reviews: Hair Related, Value For Money, Size-Overall. The return rate is 0.1%.
- When does demand for hair treatment peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the hair treatment niche?
- Listings span £5.20–£51.32; the average listing price is £19.29 (sweet spot $15–$100). The average incumbent carries 23,693 reviews — the moat a new listing must climb.