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Hair Tonic

Fail

Demand is soft, at -49.5% this quarter, so Hair Tonic is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£309K/yr218K searches / yr
90-day growth
-49.5%search demand this quarter
Competition
54%top-5 click share · 7 brands · 96 sellers

Flapen Score

Hair Tonic against its category

The dotted line is the Beauty average. Past it, Hair Tonic is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Tonic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Tonic 218K times last year and spent an estimated £309K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £309K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-49.5%
Conversion, latest week
10.1%
Market size, estimated
£309Ka year
Peak month
February2.3× the quietest month
Top search term
plantur 39 tonic80K searches a year

02 · Price

A sale here is worth £14.10.

Listings sell for £14.10 on average, from £6.13 to £23.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £14.10 that is £14K to £18K a year per listing.

Average price
£14.10under the $15 to $100 sweet spot
Price range
£6.13–£23.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #185 within Hair Loss Prevention. It carries 1,645 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
77%
Out of stock, average day
8.1%
Average rank
#185in Hair Loss Prevention
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,645per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Hair Tonic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

96

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

1%

  • Brand 144%
  • Brand 221%
  • Brand 317%
  • Brand 413%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Hair Tonic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Hair Tonic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plantur 39 tonic80K/yr
  • hair tonic23K/yr
  • alpecin caffeine liquid12K/yr
  • hair tonic for men11K/yr
  • weleda hair tonic16K/yr
  • plantur tonic6K/yr
  • plantur 39 tonic for hair loss11K/yr
  • reuzel grooming tonic4K/yr
  • weleda rosemary hair tonic7K/yr
  • alpecin liquid3K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Tonic

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
17%of negative reviews mention “Value For Money”
0.1%of orders come back
“bit expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Hair Tonic questions

Answered from the same tracked data.