hair tongs for short hair
Worth a lookShows a sweet-spot price point ($21.56 avg), but soft demand (-18.7% this quarter) keeps it on the watch list.
Avg price
Great£21.56avg listing price — sweet spot $15–$100
Price range
Great£10.42–£103.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,595.63avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay£148K£148K/yr · 149K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair tongs for short hair is a £148K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair tongs for short hair market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £129K–£172K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 1.1%
- Avg brand age
- 31 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
122
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
35%
Top 20: 74%
Open market
20%
- TRESemmé28%
- BaByliss14%
- JAETON13%
- Hoson10%
- Wahl9%
- WEEYUM6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.6×
Top hair tongs for short hair search terms
- hair tongs for short hair27K/yr
- 32mm curling tongs12K/yr
- big barrel curling iron14K/yr
- large curling tongs11K/yr
- 1.5 inch curling iron9K/yr
- 19mm curling tongs9K/yr
- tresemme curling wand9K/yr
- 32mm curling wand12K/yr
- 32mm curling iron5K/yr
- 25mm curling wand5K/yr
Top hair tongs for short hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TRESemme Large Curling Tong 32mm Ceramic Barrel For Soft Bouncy Curls and Waves Hair Curler with 3 Temperature Settings Fast Heat-Up Cool Tip Black 2805DU
TRESemmé£18.614.4★590 rev
TRESemme Defined Curls 16mm Curling Tong Ceramic-Coated Hair Curler Up to 185C Worldwide Use Black 271TU
TRESemmé£11.084.3★5,767 rev
BaByliss Titanium Brilliance Curls - 32mm Hair Curler for Large Curls and Soft Waves Titanium Coating 6 Heat Settings up to 210C 2357U
BaByliss£26.554.3★1,067 rev
Curling Wand Curling Tongs 38mm Large Barrel Curling Iron with Adjustable Temperature Professional Hair Curler with Glove Dual Voltage for Long & Medium Hair
JAETON£17.854.1★847 rev
Large Curling Tong 32mm Ceramic Curling Iron Wand for Soft Bouncy Curls and Waves Hair Curler LCD Display 140C-230C Fast Heat-Up for Long & Medium Hair
JAETON£14.874.0★327 rev
Newest
by launch date
Large Barrel Curling Tongs 38mm Ceramic Hair Curler with 14 Adjustable Temperature Big Curling Wand Iron for Soft Waves and Long-Lasting Curls Dual Voltage
YEGUBEGU£22.87129 rev
Curling Tongs 32mm for Medium and Long Hair Professional Tourmaline Ceramic Barrel Curler Iron with Clamp Dual Voltage Adjustable Temperature Long-Lasting Results Black
MCODON£16.71192 rev
JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (32MM)
JAETON£16.14247 rev
JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (25MM)
JAETON£15.65247 rev
32mm Curling Wand Ceramic Long Barrel 1.25 Inch Curling Wand Iron for Long Hair Dual Voltage Hair Curling Tongs
IKV£18.91222 rev
Trending
90-day click momentumLarge Barrel Curling Tongs 38mm Ceramic Hair Curler with 14 Adjustable Temperature Big Curling Wand Iron for Soft Waves and Long-Lasting Curls Dual Voltage
YEGUBEGU£22.874.4★
JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (32MM)
JAETON£16.144.3★
Hoson 38mm Curling Tongs Large Barrel 1.5 Inch Long Barrel Curling Wand Dual Voltage Ceramic Tourmaline Coating with LCD Display Glove Include
Hoson£23.524.1★
JAETON Curling Wand Hair Curler Curling Tongs with Clamp New Upgraded Ceramic Curling Iron Dual Voltage Adjustable Temp for Long Hair (25MM)
JAETON£15.654.3★
Hoson 32mm Curling Tongs Professional Ceramic Tourmaline Coating Barrel 1 1/4 Inch Curling IronLCD Display with 9 Heat Setting(110 to 210 for All Hair Types Glove Include)
Hoson£20.174.1★
What buyers say about hair tongs for short hair
What buyers praise and complain about, mined from review topics.What buyers love
“easy to handle”
“Excellent price”
“Excellent Quality”
“Does what it says”
“not too heavy”
“Great size”
“Heats up quickly”
“Durable”
“I particularly like the wide range of temperature settings”
“comfortable”
What buyers complain about
“No temperature control”
“Broken”
“Bad quality”
“as my hair is curly it isn't a nice curl”
“crimped that one single piece of hair but”
“Really disappointed in this inferior Babyliss tong the cylinder holder did not fit properly”
“Curl doesnt hold”
“Hard to use”
“a waste of money for me”
“doesnt work proberly”
Top return reasons
Common questions
- Is hair tongs for short hair profitable to sell on Amazon United Kingdom?
- The niche generates £148K/yr across 46 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hair tongs for short hair niche?
- 16 brands and 122 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in hair tongs for short hair?
- Top complaints mined from reviews: Heating, Durability, Quality-Overall. The return rate is 4.3%.
- When does demand for hair tongs for short hair peak?
- Demand peaks in Mar; the busiest month runs 2.6× the quietest.
- What does it cost to enter the hair tongs for short hair niche?
- Listings span £10.42–£103.60; the average listing price is £21.56 (sweet spot $15–$100). The average incumbent carries 2,596 reviews — the moat a new listing must climb.