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Hair Tongs for Short Hair

Maybe

Products sell for $21.56 on average, inside the sweet spot. But demand is soft, at -18.7% this quarter, so Hair Tongs for Short Hair is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£148K/yr149K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
35%top-5 click share · 16 brands · 122 sellers

Flapen Score

Hair Tongs for Short Hair against its category

The dotted line is the Beauty average. Past it, Hair Tongs for Short Hair is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Tongs for Short Hair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Tongs for Short Hair 149K times last year and spent an estimated £148K. The top 5 brands take 74% of clicks. Demand peaks in Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
4.6%
Market size, estimated
£148Ka year
Peak month
March2.6× the quietest month
Top search term
hair tongs for short hair27K searches a year

02 · Price

A sale here is worth £21.56.

Listings sell for £21.56 on average, from £10.42 to £103.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £21.56 that is £2K to £5K a year per listing.

Average price
£21.56inside the $15 to $100 sweet spot
Price range
£10.42–£103.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #32 within Styling Tools. It carries 2,596 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
1.1%
Average rank
#32in Styling Tools
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,596per listing
Listings tracked
46

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hair Tongs for Short Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

122

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

20%

  • Brand 128%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Hair Tongs for Short Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.6×

Search terms

Top Hair Tongs for Short Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair tongs for short hair27K/yr
  • 32mm curling tongs12K/yr
  • big barrel curling iron14K/yr
  • large curling tongs11K/yr
  • 1.5 inch curling iron9K/yr
  • 19mm curling tongs9K/yr
  • tresemme curling wand9K/yr
  • 32mm curling wand12K/yr
  • 32mm curling iron5K/yr
  • 25mm curling wand5K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Tongs for Short Hair

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Heating”
4.3%of orders come back
“No temperature control”
A buyer, on “Heating”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hair Tongs for Short Hair questions

Answered from the same tracked data.