Hair Toner

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

4.3%

Market size, estimated

£388Ka year

Peak month

April1.5× the quietest month

Top search term

hair toner221K searches a year

Listings sell for £8.54 on average, from £1.21 to £21.77. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £8.54 that is £6K to £9K a year per listing.

Average price

£8.54under the $15 to $100 sweet spot

Price range

£1.21–£21.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£6K–£9K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #85 within Hair Colour. It carries 3,888 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#85in Hair Colour

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,888per listing

Listings tracked

38

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

77 months