Hair Thickening Spray
brand-locked demand (top 5 brands take 96% of clicks) — Hair Thickening Spray doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Hair Thickening Spray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Thickening Spray is a £166K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 46/100.
Hair Thickening Spray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.9% over the last 90 days and 15.0% of searches end in a purchase.
£166K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 25 products
Top Hair Thickening Spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
John Frieda PROfiller+ Thickening Spray with Heat Protection for Thin Fine Hair 150ml
- Price
- £5.12
- Rating
- 4.2/5
- Reviews
- 2,758
- Age
- 3y ago
John Frieda PROfiller+ Thickening Spray 150ml for Fine Hair
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 6mo ago
John Frieda ProFiller+ Thickening Shampoo and Conditioner 500ml Duo Pack
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 2y ago
John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago
Aveda Thickening Tonic | Hair Spray Instantly Thickens Hair | for Thin and Fine Hair | with Certified Organic Amla 100ml
- Price
- £18.97
- Rating
- 4.4/5
- Reviews
- 4,375
- Age
- 11y ago
Trending
90-day click momentum
John Frieda Pro Filler+ Shampoo & Conditioner 500ml x2 Fine Hair
- Price
- £19.20
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 6mo ago
John Frieda Volume Lift Thickening Blow Out Spray 100ml. Fine Hair Styling Spray for Body Bounce and Root Support
- Price
- £5.76
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 6mo ago
John Frieda PROfiller+ Thickening Spray 25ml. Travel Size Hair Volume Spray for Fine Hair Root Lift Support and Styling Control
- Price
- £2.88
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 4mo ago
John Frieda PROfiller+ Thickening Spray 150ml for Fine Hair
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 6mo ago
OGX Niacinamide+ Volume Boost Spray Instant Root Lift More Volume Thicken Fine Hair 24hrs Volume and Styling Spray 233ml
- Price
- £4.80
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 7mo ago
Newest
by launch dateJohn Frieda PROfiller+ Thickening Spray 25ml. Travel Size Hair Volume Spray for Fine Hair Root Lift Support and Styling Control
- Price
- £2.88
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 4mo ago
John Frieda PROfiller+ Thickening Conditioner 250ml. Fine Hair Care with Volume Support and Lightweight Soft Feel
- Price
- £5.59
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 6mo ago
John Frieda Pro Filler+ Shampoo & Conditioner 500ml x2 Fine Hair
- Price
- £19.20
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 6mo ago
John Frieda PROfiller+ Thickening Spray 150ml for Fine Hair
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 6mo ago
John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
156
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 94%
Open market
2%
- John Frieda77%
- Aveda9%
- Bed Head6%
- MANE3%
- OGX1%
- HASK1%
- Open — no brand owns it (2 brands, 2%)
Hair Thickening Spray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Jun · busiest ÷ quietest = 1.8×
Top Hair Thickening Spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair thickening spray42K/yr
- john frieda pro filler36K/yr
- thickening spray12K/yr
- john frieda thickening shampoo6K/yr
- john frieda pro filler shampoo3K/yr
- john frieda thickening spray5K/yr
- john frieda pro filler thickening spray4K/yr
- profiller john frieda2K/yr
- pro filler for fine hair john frieda3K/yr
- john frieda profiller2K/yr
What reviews say buyers love and hate about Hair Thickening Spray
What buyers mention most, as a share of all reviews.
What buyers love
66% of reviews“Lovely fragrance”
“Decent results”
“Perfect for fine hair”
“Affordable”
“easy to style — highly recommended”
What buyers complain about
45% of reviews“Bit expensive”
“Makes your hair hard”
“Slightly alcohol-heavy scent”
“Not fit for purpose”
“perhaps a very slight thickening”
Hair Thickening Spray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Thickening Spray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
