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Hair Thickening Spray

Fail

The top 5 brands take 96% of clicks, so Hair Thickening Spray is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£166K/yr117K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
62%top-5 click share · 8 brands · 156 sellers

Flapen Score

Hair Thickening Spray against its category

The dotted line is the Beauty average. Past it, Hair Thickening Spray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Thickening Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Thickening Spray 117K times last year and spent an estimated £166K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
15.0%
Market size, estimated
£166Ka year
Peak month
June1.8× the quietest month
Top search term
hair thickening spray42K searches a year

02 · Price

A sale here is worth £9.44.

Listings sell for £9.44 on average, from £2.75 to £22.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.44 that is £5K to £7K a year per listing.

Average price
£9.44under the $15 to $100 sweet spot
Price range
£2.75–£22.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #402 within Hair Loss Prevention. It carries 1,196 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#402in Hair Loss Prevention
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,196per listing
Listings tracked
25

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
57 months

Products

Top Hair Thickening Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

156

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 94%

Open market

2%

  • Brand 177%
  • Brand 29%
  • Brand 36%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Hair Thickening Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Hair Thickening Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair thickening spray42K/yr
  • john frieda pro filler36K/yr
  • thickening spray12K/yr
  • john frieda thickening shampoo6K/yr
  • john frieda pro filler shampoo3K/yr
  • john frieda thickening spray5K/yr
  • john frieda pro filler thickening spray4K/yr
  • profiller john frieda2K/yr
  • pro filler for fine hair john frieda3K/yr
  • john frieda profiller2K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Thickening Spray

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Smell”
10%of negative reviews mention “Value For Money”
0.1%of orders come back
“Bit expensive”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Thickening Spray questions

Answered from the same tracked data.