hair thickening spray
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,195.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.75–£22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£166K£166K/yr · 117K searches
Avg price
Okay£9.44avg listing price — sweet spot $15–$100
Growth
Bad-30.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hair thickening spray is a £166K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair thickening spray market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £118K–£142K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #402
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
156
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 94%
Open market
2%
- John Frieda77%
- Aveda9%
- Bed Head6%
- MANE3%
- OGX1%
- HASK1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.9% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 1.8×
Top hair thickening spray search terms
- hair thickening spray42K/yr
- john frieda pro filler36K/yr
- thickening spray12K/yr
- john frieda thickening shampoo6K/yr
- john frieda pro filler shampoo3K/yr
- john frieda thickening spray5K/yr
- john frieda pro filler thickening spray4K/yr
- profiller john frieda2K/yr
- pro filler for fine hair john frieda3K/yr
- john frieda profiller2K/yr
Top hair thickening spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Frieda PROfiller+ Thickening Spray with Heat Protection for Thin Fine Hair 150ml
John Frieda£5.124.2★2,758 rev
John Frieda PROfiller+ Thickening Spray 150ml for Fine Hair
John Frieda£5.814.5★59 rev
John Frieda ProFiller+ Thickening Shampoo and Conditioner 500ml Duo Pack
John Frieda£15.004.5★755 rev
John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
John Frieda£5.564.6★117 rev
Aveda Thickening Tonic | Hair Spray Instantly Thickens Hair | for Thin and Fine Hair | with Certified Organic Amla 100ml
Aveda£18.974.4★4,375 rev
Newest
by launch date
John Frieda PROfiller+ Thickening Spray 25ml. Travel Size Hair Volume Spray for Fine Hair Root Lift Support and Styling Control
John Frieda£2.8833 rev
John Frieda PROfiller+ Thickening Conditioner 250ml. Fine Hair Care with Volume Support and Lightweight Soft Feel
John Frieda£5.5993 rev
John Frieda Pro Filler+ Shampoo & Conditioner 500ml x2 Fine Hair
John Frieda£19.2031 rev
John Frieda PROfiller+ Thickening Spray 150ml for Fine Hair
John Frieda£5.8159 rev
John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
John Frieda£5.56117 rev
Trending
90-day click momentumJohn Frieda Pro Filler+ Shampoo & Conditioner 500ml x2 Fine Hair
John Frieda£19.204.5★
John Frieda Volume Lift Thickening Blow Out Spray 100ml. Fine Hair Styling Spray for Body Bounce and Root Support
John Frieda£5.764.5★
John Frieda PROfiller+ Thickening Spray 25ml. Travel Size Hair Volume Spray for Fine Hair Root Lift Support and Styling Control
John Frieda£2.884.2★
John Frieda PROfiller+ Thickening Spray 150ml for Fine Hair
John Frieda£5.814.5★
OGX Niacinamide+ Volume Boost Spray Instant Root Lift More Volume Thicken Fine Hair 24hrs Volume and Styling Spray 233ml
OGX£4.804.3★
What buyers say about hair thickening spray
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely fragrance”
“Decent results”
“Perfect for fine hair”
“Affordable”
“easy to style — highly recommended”
“It definitely adds thickness”
“my hair has thickened”
“As advertised”
“easy to manage”
“My hair feels soft”
What buyers complain about
“Bit expensive”
“Makes your hair hard”
“Slightly alcohol-heavy scent”
“Not fit for purpose”
“perhaps a very slight thickening”
“Just doesnt work”
“feel a bit greasy though”
“The Not so good- the lift wasnt outstanding”
“Broken”
“Not Effective on My Thin Hair”
Top return reasons
Common questions
- Is hair thickening spray profitable to sell on Amazon United Kingdom?
- The niche generates £166K/yr across 25 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the hair thickening spray niche?
- 8 brands and 156 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in hair thickening spray?
- Top complaints mined from reviews: Value For Money, Hair Related, Smell. The return rate is 0.1%.
- When does demand for hair thickening spray peak?
- Demand peaks in Feb–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the hair thickening spray niche?
- Listings span £2.75–£22.79; the average listing price is £9.44 (sweet spot $15–$100). The average incumbent carries 1,196 reviews — the moat a new listing must climb.