Is hair sun protection spray profitable to sell on Amazon United Kingdom?

The niche generates £124K/yr across 6 tracked products. 90-day search growth is +569.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the hair sun protection spray niche?

5 brands and 71 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hair sun protection spray?

Top complaints mined from reviews: Oily/Greasy, Value For Money, Suitability Short Hair. The return rate is 0.1%.

When does demand for hair sun protection spray peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 29.5× the quietest.

What does it cost to enter the hair sun protection spray niche?

Listings span £3.00–£13.27; the average listing price is £6.33 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.

hair sun protection spray

Worth a look

Shows demand growing +569.2% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Growth

Incredible+569.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,465.17

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£124K

£124K/yr · 141K searches

Avg price

Bad£6.33

avg listing price — sweet spot $15–$100

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.00–£13.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, hair sun protection spray is a £124K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hair sun protection spray market data

Units sold / yr: 15K–20K; avg 2,500–3,000/product
Revenue / yr: £95K–£127K; units × avg price
Conversion rate: 13.9%
Avg BSR: #72
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Malibu50%
Calypso29%
HAWAIIAN Tropic11%
LFCFBH6%
ultrasun4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +569.2% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 29.5×

Open Trend

Top hair sun protection spray search terms

scalp sunscreen70K/yr +912.4%11.2% conv.
scalp spf19K/yr +477.3%8.8% conv.
scalp sun protection spray9K/yr +196.0%10.5% conv.
hair and scalp sun protection spray spf 505K/yr +437.2%9.6% conv.
kids scalp sunscreen4K/yr +922.1%2.8% conv.
scalp protection spray spf 505K/yr +431.0%15.7% conv.
sun cream for hair and scalp4K/yr +937.7%9.1% conv.
scalp spray6K/yr +99.4%10.4% conv.
scalp sun protection3K/yr +312.2%6.7% conv.
head sun protection spray3K/yr +442.6%14.4% conv.

All search terms

Top hair sun protection spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Malibu Sun Clear Hair and Scalp Protector Spray SPF 50 Non-Greasy Quick Drying 50ml

Malibu£3.794.4★2,457 rev

Calypso Hair & Scalp Protection Spray SPF30 Non Greasy High Protection UVA and UVB 50ml

Calypso£3.004.5★2,085 rev

Hawaiian Tropic Mineral Protection Sunscreen Powder SPF 30 UVA plus UVB Protection Make Up Compatible Zinc Oxide Filters Water Resistant Vegan

HAWAIIAN Tropic£7.884.1★2,070 rev

Calypso Scalp Protection Spray SPF50 | High protection for Scalp and Parting | 50 ml | CALD50SCA Transparent

Calypso£3.444.4★1,357 rev

LFCFBH SPF 50 Powder Sunscreen for Scalp Lasting Lightweight Breathable (8 g)

LFCFBH£6.634.1★55 rev

Newest

by launch date

LFCFBH SPF 50 Powder Sunscreen for Scalp Lasting Lightweight Breathable (8 g)

LFCFBH£6.6355 rev

2y ago

Hawaiian Tropic Mineral Protection Sunscreen Powder SPF 30 UVA plus UVB Protection Make Up Compatible Zinc Oxide Filters Water Resistant Vegan

HAWAIIAN Tropic£7.882,070 rev

3y ago

Calypso Scalp Protection Spray SPF50 | High protection for Scalp and Parting | 50 ml | CALD50SCA Transparent

Calypso£3.441,357 rev

4y ago

Ultrasun UV Face and Scalp Mist SPF50 75ml

ultrasun£13.27767 rev

5y ago

Calypso Hair & Scalp Protection Spray SPF30 Non Greasy High Protection UVA and UVB 50ml

Calypso£3.002,085 rev

11y ago

What buyers say about hair sun protection spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Love the Calypso range, great smell”

Quality-Overall16%

“Excellent product”

Protection15%

“Good protection”

Value For Money8%

“Good price”

Ease Of Application6%

“Easy application and doors what it says on the tin”

Efficiency4%

“Works well”

Ease Of Use4%

“Easy to use”

Suitability Hot Weather3%

“Works instantly to shield suns rays making scalp hot”

Advertised Vs Actual Product3%

“It does what it says”

Fire Resistance2%

“Its perfect and works very well no burnt heads”

What buyers complain about

Oily/Greasy21%

“Makes hair greasy”

Value For Money9%

“expensive”

Suitability Short Hair6%

“nothing REALLY works for my wife's thinning hair”

Hair Related6%

“Only a tiny amount is required or else hair looks greasy”

Residue4%

“Even a tiny amount leaves a thick very noticeable residue”

Durability4%

“Only lasted 3 days”

Suitability Hot Weather4%

“I hate wearing a hat - makes my head too hot”

Advertised Vs Actual Product4%

“False Advertisement”

Ease Of Use4%

“will not screw on so not at all usable”

Moist/Dry3%

“Wouldn't buy its too dry”

Top return reasons

Size-Overall28%

Value For Money11%

Functionality-Overall11%

Advertised Vs Actual Product8%

Product Condition6%

Suitability Short Hair6%

Defective Material/Parts6%

Quality-Overall6%

Flammable6%

Leak-Proof6%

Common questions

Is hair sun protection spray profitable to sell on Amazon United Kingdom?: The niche generates £124K/yr across 6 tracked products. 90-day search growth is +569.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the hair sun protection spray niche?: 5 brands and 71 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hair sun protection spray?: Top complaints mined from reviews: Oily/Greasy, Value For Money, Suitability Short Hair. The return rate is 0.1%.
When does demand for hair sun protection spray peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 29.5× the quietest.
What does it cost to enter the hair sun protection spray niche?: Listings span £3.00–£13.27; the average listing price is £6.33 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.