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Hair Sun Protection Spray

Hair Sun Protection Spray shows demand growing +569.2% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 28Growth 100Conversion 96Competition 4Returns 100Price range 0Avg price 18Brand share 0Review moat 51Quality gap 72
This niche Category average · 2,481 niches

Is Hair Sun Protection Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Sun Protection Spray is a £124K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 50/100.

Hair Sun Protection Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +569.2% over the last 90 days and 13.9% of searches end in a purchase.

£124K

revenue / yr

Units sold / yr20K
Search volume / yr+569.2%141K
Conversion rate13.9%
Avg price£6.33

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 71
Top-5 product click share96%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews1,465

Top Hair Sun Protection Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

£0£19K£37K£56K£75K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Malibu50%
  • Calypso29%
  • HAWAIIAN Tropic11%
  • LFCFBH6%
  • ultrasun4%

Hair Sun Protection Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume141KCVR13.9%Products6Brands5Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews1,465Avg BSR#72
13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 29.5×

Top Hair Sun Protection Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scalp sunscreen70K/yr
  • scalp spf19K/yr
  • scalp sun protection spray9K/yr
  • hair and scalp sun protection spray spf 505K/yr
  • kids scalp sunscreen4K/yr
  • scalp protection spray spf 505K/yr
  • sun cream for hair and scalp4K/yr
  • scalp spray6K/yr
  • scalp sun protection3K/yr
  • head sun protection spray3K/yr

What reviews say buyers love and hate about Hair Sun Protection Spray

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Smell18%

Love the Calypso range, great smell

Quality-Overall16%

Excellent product

Protection15%

Good protection

Value For Money8%

Good price

Ease Of Application6%

Easy application and doors what it says on the tin

What buyers complain about

65% of reviews
Oily/Greasy21%

Makes hair greasy

Value For Money9%

expensive

Suitability Short Hair6%

nothing REALLY works for my wife's thinning hair

Hair Related6%

Only a tiny amount is required or else hair looks greasy

Residue4%

Even a tiny amount leaves a thick very noticeable residue

Hair Sun Protection Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Value For Money
11%
3Functionality-Overall
11%
4Advertised Vs Actual Product
8%
5Product Condition
6%

Common Hair Sun Protection Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Sun Protection Spray 50/100 on Amazon United Kingdom — Worth a look. The niche generates £124K/yr across 6 tracked products. Search demand moved +569.2% over the last 90 days.
Search demand for Hair Sun Protection Spray on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 29.5× the quietest.