hair styling products
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Good£455K£455K/yr · 529K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,622.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.47–£12.02cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair styling products is a £455K/yr Amazon United Kingdom market (529K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Jun. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair styling products market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £382K–£458K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
126
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
0%
- TIGI53%
- Bed Head47%
- CATWALK by TIGI1%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — -8.8% search growth over the last 90 days.Peak months: Mar, May, Jun · busiest ÷ quietest = 6.2×
Top hair styling products search terms
- bed head232K/yr
- bedhead81K/yr
- bed head products57K/yr
- tigi50K/yr
- tigi bed head35K/yr
- bedhead products28K/yr
- tigi hair products16K/yr
- bed head tigi11K/yr
- bed head hair products5K/yr
- tigi bedhead4K/yr
Top hair styling products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bed Head by TIGI Small Talk Volumising Styling Cream Thickening Hair Product Adds Body Texture & Shine Moisturing & Frizz-Free 240ml
Bed Head£5.844.6★5,087 rev
Bed Head by TIGI Recovery Shampoo & Conditioner Set 2x 750ml Deep Moisture for Dry & Heat Damaged Hair Salon-Pro Hydrating Treatment to Control Frizz & Colour Protection
TIGI£11.044.6★27,168 rev
Bed Head by TIGI Resurrection Shampoo & Conditioner Set 2x 750ml For Dry Damaged Hair Deep Moisture Repair with Colour Protect for Strength & Shine
Bed Head£10.874.6★24,994 rev
Bed Head by TIGI After Party Smoothing Cream Anti Frizz Hair Styling Cream with Castor Seed Oil for Wet or Dry Styling Tames Flyaways & Static High Shine Gloss 100ml
Bed Head£6.334.6★6,669 rev
Bed Head by Tigi Urban Antidotes Re-Energise Daily Shampoo and Conditioner 2 x 750ml
TIGI£11.554.6★9,111 rev
Newest
by launch date
Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml
Bed Head£7.7775 rev
Bed Head by TIGI Knot This Time Anti-Breakage Hair Detangler Spray Lightweight Detangling Spray for Wet or Dry Hair Reduces Breakage Non-Greasy Finish
Bed Head£9.2658 rev
Bed Head by TIGI No Frizz Given Lightweight Curl Serum Humidity Control & Instant Definition Curly Hair Products Dry Finisher with Shine & Bounce Non-Greasy Formula 50ml
Bed Head£6.0832 rev
Bed Head by TIGI Curls Rock Amplifier Curl Shaping and Defining Cream with Anti Frizz Protection for Enhanced Curls and Waves 100ml
TIGI£6.61160 rev
Bed Head by TIGI Some Like It Hot Heat Protection Spray Hot Tools Protectant up to 230C with Anti-Frizz Humidity Shield Thermal Defence & Smooth Finish Styling 100ml
TIGI£5.423,749 rev
Trending
90-day click momentumBed Head by TIGI No Frizz Given Lightweight Curl Serum Humidity Control & Instant Definition Curly Hair Products Dry Finisher with Shine & Bounce Non-Greasy Formula 50ml
Bed Head£6.084.5★
Bed Head by TIGI No Fry Zone Heat Protection Spray Lightweight Mist for Styling Between Washes on Dry Hair Shields Up to 230C Frizz Control & Humidity Defence for All Hair Types 200ml
Bed Head£7.774.4★
Bed Head by TIGI Knot This Time Anti-Breakage Hair Detangler Spray Lightweight Detangling Spray for Wet or Dry Hair Reduces Breakage Non-Greasy Finish
Bed Head£9.264.5★
Bed Head by TIGI Manipulator Texturising Hair Putty Strong Hold Matte Finish Hair Styling Product for Short to Medium Hair 57g
Bed Head£6.604.5★
Bed Head by TIGI Small Talk Volumising Styling Cream Thickening Hair Product Adds Body Texture & Shine Moisturing & Frizz-Free 240ml
Bed Head£5.844.6★
What buyers say about hair styling products
What buyers praise and complain about, mined from review topics.What buyers love
“Smells lush”
“Excellent Product”
“Excellent Value”
“Love this for keeping curls in place”
“feel so soft”
“Great for curly hair”
“Adds shine”
“Great for everyday use”
“Perfect for fine hair”
“goes on well and separates my curls well leaving it looking soft and defined”
What buyers complain about
“Smell is horrible”
“a little pricey”
“makes hair greasy”
“Sticky mess”
“Didn't work for me”
“not dry as normal”
“didnt hold my hair at all”
“Leaky packaging”
“The shampoo isn't as thick”
“Poor quality dont buy”
Top return reasons
Common questions
- Is hair styling products profitable to sell on Amazon United Kingdom?
- The niche generates £455K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the hair styling products niche?
- 3 brands and 126 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hair styling products?
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.1%.
- When does demand for hair styling products peak?
- Demand peaks in Mar–May–Jun; the busiest month runs 6.2× the quietest.
- What does it cost to enter the hair styling products niche?
- Listings span £4.47–£12.02; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 7,623 reviews — the moat a new listing must climb.