Hair Straightening Cream
FailShoppers spend an estimated $47K a year here, so Hair Straightening Cream is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £47K/yr75K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 104 sellers
Flapen Score
Hair Straightening Cream against its category
The dotted line is the Beauty average. Past it, Hair Straightening Cream is stronger. Inside it, weaker.
Market
The Hair Straightening Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Straightening Cream 75K times last year and spent an estimated £47K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £47Ka year
- Top search term
- hair straightening cream33K searches a year
02 · Price
A sale here is worth £11.84.
Listings sell for £11.84 on average, from £1.50 to £24.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.84 that is £1K to £3K a year per listing.
- Average price
- £11.84under the $15 to $100 sweet spot
- Price range
- £1.50–£24.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #121 within Hair Perms & Texturisers. It carries 11,255 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 95%
- Out of stock, average day
- 1.8%
- Average rank
- #121in Hair Perms & Texturisers
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,255per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Hair Straightening Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KATIVA Brazilian Straightening Kit
- Price
- £10.72
- Rating
- 4.1/5
- Reviews
- 1,119
- Age
- 6y ago

John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 6mo ago

Brazilian Keratin Kativa Straightening Treatment at Home with Hyaluronic Acid and Premium Serum
- Price
- £11.03
- Rating
- 4.1/5
- Reviews
- 1,216
- Age
- 3y ago

Schwarzkopf Blow-Dry Straightening Cream 150 ml Style & Care Straighter Hair without the Flat Iron Styling Cream for Hair Blow-dry & Anti Frizz
- Price
- £3.97
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 1y ago

Schwarzkopf Glatt Chemical Hair Straightener -0 - Naturally very curly/frizzy hair
- Price
- £12.31
- Rating
- 4.1/5
- Reviews
- 95
- Age
- 14y ago
Trending
estimated 90-day click momentum
John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 6mo ago

Brazilian Keratin Kativa Straightening Treatment at Home with Hyaluronic Acid and Premium Serum
- Price
- £11.03
- Rating
- 4.1/5
- Reviews
- 1,216
- Age
- 3y ago

Kativa Keratin Brazilian Straightening Kit with Vegetable Keratin Anti-Frizz Smoothing Treatment without Formaldehyde or Sulfates Smooth Hair up to 12 Weeks
- Price
- £14.57
- Rating
- 3.9/5
- Reviews
- 13,411
- Age
- 10y ago

KATIVA Keratin Brazilian Straightening Hair Treatment Smooth Result Up to 10-12 Weeks Shampoo za Version 2016
- Price
- £14.90
- Rating
- 4.1/5
- Reviews
- 624
- Age
- 6y ago

Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago
Newest
by launch date
hair Straightening Cream - Smoothing - Protein Correcting - Anti Frizz Moisturiser for Curly Straight Dry Damaged & Frizzy Hair
- Price
- £5.94
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 3mo ago

John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 6mo ago

Kativa Brazilian Straightener 2 Pack New Formula with Hyaluronic Acid Professional Straightening Treatment at Home Lasts Up to 12 Weeks Keratin Straightening Vegan Formula
- Price
- £20.19
- Rating
- 4.4/5
- Reviews
- 611
- Age
- 9mo ago

Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago

Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish
- Price
- £1.50
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
104
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
13%
- KATIVA49%
- Schwarzkopf16%
- John Frieda10%
- TIGI5%
- Searching Plants Brazilian Straight5%
- Osmo4%
- Open — no brand owns it (6 brands, 13%)
Demand
Hair Straightening Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked
Search terms
Top Hair Straightening Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair straightening cream33K/yr
- kativa brazilian straightening kit11K/yr
- straightening cream7K/yr
- kativa5K/yr
- straight hair products6K/yr
- hair straightening products5K/yr
- glatt hair straightening cream4K/yr
- hair straightening3K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Straightening Cream
We read the reviews and the return reasons for every product selling here.
“not much effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Straightening Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









