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Hair Straightening Cream

Fail

Shoppers spend an estimated $47K a year here, so Hair Straightening Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£47K/yr75K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
60%top-5 click share · 12 brands · 104 sellers

Flapen Score

Hair Straightening Cream against its category

The dotted line is the Beauty average. Past it, Hair Straightening Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Straightening Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Straightening Cream 75K times last year and spent an estimated £47K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
5.3%
Market size, estimated
£47Ka year
Top search term
hair straightening cream33K searches a year

02 · Price

A sale here is worth £11.84.

Listings sell for £11.84 on average, from £1.50 to £24.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.84 that is £1K to £3K a year per listing.

Average price
£11.84under the $15 to $100 sweet spot
Price range
£1.50–£24.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #121 within Hair Perms & Texturisers. It carries 11,255 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
95%
Out of stock, average day
1.8%
Average rank
#121in Hair Perms & Texturisers
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,255per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Hair Straightening Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

104

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

  • Brand 149%
  • Brand 216%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Hair Straightening Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Hair Straightening Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair straightening cream33K/yr
  • kativa brazilian straightening kit11K/yr
  • straightening cream7K/yr
  • kativa5K/yr
  • straight hair products6K/yr
  • hair straightening products5K/yr
  • glatt hair straightening cream4K/yr
  • hair straightening3K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Straightening Cream

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“not much effective”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hair Straightening Cream questions

Answered from the same tracked data.