Hair Straightening Cream
a small market ($47K/yr) — Hair Straightening Cream doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Hair Straightening Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Straightening Cream is a £47K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 45/100.
Hair Straightening Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.4% over the last 90 days and 5.3% of searches end in a purchase.
£47K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 20 products
Top Hair Straightening Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KATIVA Brazilian Straightening Kit
- Price
- £10.72
- Rating
- 4.1/5
- Reviews
- 1,119
- Age
- 6y ago
John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 6mo ago
Brazilian Keratin Kativa Straightening Treatment at Home with Hyaluronic Acid and Premium Serum
- Price
- £11.03
- Rating
- 4.1/5
- Reviews
- 1,216
- Age
- 3y ago
Schwarzkopf Blow-Dry Straightening Cream 150 ml Style & Care Straighter Hair without the Flat Iron Styling Cream for Hair Blow-dry & Anti Frizz
- Price
- £3.97
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 1y ago
Schwarzkopf Glatt Chemical Hair Straightener -0 - Naturally very curly/frizzy hair
- Price
- £12.31
- Rating
- 4.1/5
- Reviews
- 95
- Age
- 14y ago
Trending
90-day click momentumJohn Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 6mo ago
Brazilian Keratin Kativa Straightening Treatment at Home with Hyaluronic Acid and Premium Serum
- Price
- £11.03
- Rating
- 4.1/5
- Reviews
- 1,216
- Age
- 3y ago
Kativa Keratin Brazilian Straightening Kit with Vegetable Keratin Anti-Frizz Smoothing Treatment without Formaldehyde or Sulfates Smooth Hair up to 12 Weeks
- Price
- £14.57
- Rating
- 3.9/5
- Reviews
- 13,411
- Age
- 10y ago
KATIVA Keratin Brazilian Straightening Hair Treatment Smooth Result Up to 10-12 Weeks Shampoo za Version 2016
- Price
- £14.90
- Rating
- 4.1/5
- Reviews
- 624
- Age
- 6y ago
Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago
Newest
by launch date
hair Straightening Cream - Smoothing - Protein Correcting - Anti Frizz Moisturiser for Curly Straight Dry Damaged & Frizzy Hair
- Price
- £5.94
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 3mo ago
John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 6mo ago
Kativa Brazilian Straightener 2 Pack New Formula with Hyaluronic Acid Professional Straightening Treatment at Home Lasts Up to 12 Weeks Keratin Straightening Vegan Formula
- Price
- £20.19
- Rating
- 4.4/5
- Reviews
- 611
- Age
- 9mo ago
Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago
Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish
- Price
- £1.50
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
104
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
13%
- KATIVA49%
- Schwarzkopf16%
- John Frieda10%
- TIGI5%
- Searching Plants Brazilian Straight5%
- Osmo4%
- Open — no brand owns it (6 brands, 13%)
Hair Straightening Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Hair Straightening Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair straightening cream33K/yr
- kativa brazilian straightening kit11K/yr
- straightening cream7K/yr
- kativa5K/yr
- straight hair products6K/yr
- hair straightening products5K/yr
- glatt hair straightening cream4K/yr
- hair straightening3K/yr
What reviews say buyers love and hate about Hair Straightening Cream
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Nice smooth quality”
“Good price”
“It does help with my frizz”
“Beautiful fragrance”
“Smooths hair well”
What buyers complain about
61% of reviews“not much effective”
“But pricey”
“Damaged my hair”
“it feels strange and dry”
“Not for really frizzy hair”
Hair Straightening Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Straightening Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
