Hair Straighteners

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.7M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

6.5%

Market size, estimated

£5.7Ma year

Peak month

November2.4× the quietest month

Top search term

hair straighteners1.5M searches a year

Listings sell for £26.52 on average, from £11.81 to £89.25. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £26.52 that is £212K to £265K a year per listing.

Average price

£26.52inside the $15 to $100 sweet spot

Price range

£11.81–£89.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

£212K–£265K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #23 within Styling Tools. It carries 7,335 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#23in Styling Tools

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,335per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months