Is hair straighteners profitable to sell on Amazon United Kingdom?

The niche generates £5.7M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the hair straighteners niche?

6 brands and 331 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in hair straighteners?

Top complaints mined from reviews: Heating, Durability, Quality-Overall. The return rate is 2.1%.

When does demand for hair straighteners peak?

Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the hair straighteners niche?

Listings span £11.81–£89.25; the average listing price is £26.52 (sweet spot $15–$100). The average incumbent carries 7,335 reviews — the moat a new listing must climb.

hair straighteners

Worth a look

Shows a $5.7M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size

Incredible£5.7M

£5.7M/yr · 3.3M searches

Avg price

Incredible£26.52

avg listing price — sweet spot $15–$100

Price range

Great£11.81–£89.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad7,334.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hair straighteners is a £5.7M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hair straighteners market data

Units sold / yr: 150K–200K; avg 8,000–10,000/product
Revenue / yr: £4.0M–£5.3M; units × avg price
Conversion rate: 6.5%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 4.9%
Avg brand age: 28 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

331

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Remington74%
BaByliss15%
Revlon3%
TRESemmé3%
ghd3%
JAETON2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top hair straighteners search terms

hair straighteners1.5M/yr -2.3%4.3% conv.
straighteners509K/yr -4.6%4.9% conv.
remington hair straighteners339K/yr -7.6%9.1% conv.
hair straighteners for women273K/yr -2.8%5.2% conv.
hair straightener169K/yr -2.6%2.8% conv.
babyliss hair straighteners35K/yr +101.6%4.5% conv.
remington shine therapy hair straighteners105K/yr +1.0%14.6% conv.
straightener42K/yr -11.6%2.7% conv.
remington46K/yr -16.3%1.2% conv.
flat iron31K/yr -25.1%0.9% conv.

All search terms

Top hair straighteners products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Remington Shine Therapy Hair Straightener with Advanced Ceramic coating infused with Moroccan Argan Oil for sleek & smooth glide Floating plates Digital display 9 settings 150C230C S8500

Remington£19.794.6★35,406 rev

Remington Shine Therapy Wide (45mm) Floating Plate Hair Straightener with Advanced Ceramic coating infused with Moroccan Argan Oil for sleek & smooth glide 9 settings 150C230C S8550

Remington£25.344.6★35,406 rev

Remington Straightener [Advanced Ceramic + Almond Oil] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807

Remington£16.204.5★414 rev

Remington Ceramic Hair Straightener - Slim longer length 110mm floating plates with Anti-static/Tourmaline Ionic coating for smooth glide Fast 15 second heat up Heat proof pouch Up to 230C S3500

Remington£15.344.6★12,142 rev

BaByliss Rose Lustre Hair Straighteners Ceramic SmoothGlide Plates for Sleek & FrizzFree Styling 30s Fast HeatUp (180-230C) Straightening & Smoothing Flat Iron Worldwide Use 2515DU

BaByliss£21.714.5★5,539 rev

Newest

by launch date

Remington Straightener [Advanced Ceramic + Almond Oil] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807

Remington£16.20414 rev

11mo ago

Flat Iron Hair Straightener with Floating Plates Get Shinier & Smoother Hair 14 Adjustable Temp Dual Voltage Digital Display 100C230C for All Hair Types

JAETON£15.77564 rev

1y ago

ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)

ghd£89.255,515 rev

2y ago

Remington Slim Hair Straightener with Ceramic coating - 110mm floating plates 215C Fast 30 second heat up Worldwide voltage for travel Auto shut off S1370

Remington£11.811,101 rev

3y ago

Revlon Smoothstay Coconut Oil-Infused Hair Straightener (25mm Triple-Coated Ceramic Plates Floating Plates with Rounded Edges Customizable Temperature up to 235C Storage Pouch Included) RVST2211P

Revlon£16.532,160 rev

3y ago

What buyers say about hair straighteners

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money29%

“Reasonably priced”

Quality-Overall22%

“Amazing quality”

Ease Of Use9%

“Ease to use”

Weight Light4%

“I liked that it felt lightweight in the hand”

Efficiency3%

“Does a great job”

Soft Feel3%

“my hair feels smoother after use”

Advertised Vs Actual Product3%

“it does the job”

Durability2%

“they have not broken”

Brightness/Shine/Glow2%

“The shine works too”

Temperature Control2%

“The adjustable temperature settings are fantastic”

What buyers complain about

Heating16%

“it doesnt stay heated”

Durability14%

“Will break after 2 months”

Quality-Overall11%

“Disappointing build quality”

Smell6%

“Smell of burning”

Damage/Burn Hair6%

“I done a 20min burn off again”

Functionality-Overall6%

“Just suddenly stopped working”

Value For Money5%

“Overpriced - even in the sale”

Size-Overall3%

“They are larger than expected for travel straightners”

Touch/Button Controls2%

“button keeps going red”

Weight Heavy2%

“The straightener feels a bit heavy for extended use”

Top return reasons

Heating19%

Functionality-Overall14%

Quality-Overall8%

Size-Overall8%

Defective Material/Parts7%

Damage/Burn Hair5%

Smell4%

Product Condition4%