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Hair Straightener Brush

soft demand (-17.1% this quarter) — Hair Straightener Brush doesn't clear our bar today.

Flapen Score

49
Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

Market size 38Growth 16Conversion 22Competition 63Returns 28Price range 85Avg price 95Brand share 60Review moat 22Quality gap 98
This niche Category average · 2,481 niches

Is Hair Straightener Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Straightener Brush is a £192K/yr Amazon United Kingdom market (414K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.

Hair Straightener Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.1% over the last 90 days and 1.8% of searches end in a purchase.

£192K

revenue / yr

Units sold / yr10K
Search volume / yr-17.1%414K
Conversion rate1.8%
Avg price£26.26

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers17 · 66
Top-5 product click share47%
Open market31%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement89%
New entrants (1y)9· 6 succeeded
Avg rating3.7★
Avg reviews8,848

Top Hair Straightener Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£19K£29K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

66

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

25%

  • TYMO39%
  • Revlon9%
  • MiroPure8%
  • VKK7%
  • JAMIEWIN6%
  • LANDOT6%

Hair Straightener Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume414KCVR1.8%Products27Brands17Top 5 Brands69%OOS Rate19.4%Rating3.7★Reviews8,848Avg BSR#124
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Top Hair Straightener Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hair straightener brush126K/yr
  • straightening brush68K/yr
  • tymo hair straightener brush uk59K/yr
  • hair straightening brush25K/yr
  • hair brush straightener21K/yr
  • hair straighteners brush20K/yr
  • straightener brush15K/yr
  • brush straightener11K/yr
  • tymo ring plus18K/yr
  • brush hair straightener5K/yr

What reviews say buyers love and hate about Hair Straightener Brush

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Ease Of Use22%

Easy usage

Quality-Overall21%

Excellent product

Value For Money13%

Good Value for the Money

Advertised Vs Actual Product6%

It does what it says

Soft Feel4%

it looked soft

What buyers complain about

73% of reviews
Functionality-Overall12%

Poor results

Quality-Overall11%

Poor Quality

Heating9%

Takes 20 seconds to heat up

Value For Money8%

Not worth it

Advertised Vs Actual Product7%

False advertisement

Hair Straightener Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

4.8%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
25%
2Heating
11%
3Advertised Vs Actual Product
10%
4Charging
5%
5Quality-Overall
5%

Common Hair Straightener Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Straightener Brush 49/100 on Amazon United Kingdom — Skip it. The niche generates £192K/yr across 27 tracked products. 6 of 9 products launched in the last 360 days are still selling. Search demand moved -17.1% over the last 90 days.
Search demand for Hair Straightener Brush on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 3.0× the quietest.