hair straightener brush
Skip itSoft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible£26.26avg listing price — sweet spot $15–$100
Price range
Great£10.49–£48.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay£192K£192K/yr · 414K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,847.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair straightener brush is a £192K/yr Amazon United Kingdom market (414K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair straightener brush market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £210K–£263K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 89%
- Out of stock
- 19.4%
- Avg brand age
- 22 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
66
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
25%
- TYMO39%
- Revlon9%
- MiroPure8%
- VKK7%
- JAMIEWIN6%
- LANDOT6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
Top hair straightener brush search terms
- hair straightener brush126K/yr
- straightening brush68K/yr
- tymo hair straightener brush uk59K/yr
- hair straightening brush25K/yr
- hair brush straightener21K/yr
- hair straighteners brush20K/yr
- straightener brush15K/yr
- brush straightener11K/yr
- tymo ring plus18K/yr
- brush hair straightener5K/yr
Top hair straightener brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TYMO Hair Straightener Brush UK Flat Iron and Hair Brush 2-in-1 Anti-Scald Fast Heating 5 Temp Settings (130-210) Professional Salon at Home Wider Comb for Even Straightening Black
TYMO£35.874.2★80,422 rev
Revlon Hair Tools Pro Collection Salon One Step Hair Dryer and Styler Black (Packaging May Vary)
Revlon£21.104.3★6,256 rev
MiroPure 2 in 1 Ionic Hair Straightener Brush Hot Comb MCH Heating Smoothing Brush with 16 Settings Dual Voltage
MiroPure£27.094.2★5,455 rev
VKK Hair Straightener Brush Hair Straightener Comb with 25s Fast Heating Ceramic PTC 5 Temp Settings & Anti-Scald Straightening Brush for Women Professional Hair Tools for Styling
VKK£18.584.2★2,083 rev
TYMO FLIPRO 2-in-1 Hair Straightener Brush & Flat Iron with 200M Negative Ions Dual Voltage Anti-Scald Hot Comb Frizz-Free Smooth & Shiny Hair Less Heat Damage Multi-Purpose Styler Black
TYMO£44.304.2★1,564 rev
Newest
by launch date
HRYYDS Go Brush
HRYYDS£20.524 rev
Electric Spray Brush for Hair 3 in 1 Anti-Static Detangling Comb & Air Cushion Massage Rechargeable Cordless Hair Brush with Spray Styling Tool for Frizz & Tangles Control (Pink)
ANTUK£11.7185 rev
Electric Spray Brush for Hair 3 in 1 Anti-Static Detangling Comb & Air Cushion Massage Rechargeable Cordless Hair Brush with Spray Styling Tool for Frizz & Tangles Control (Purple)
ANTUK£11.7085 rev
HRYYDS Go Brush Pro UK Cordless Hair Straightener (Cream White)
HRYYDS£20.408 rev
DONGTATA Wireless Hair Straightener Brush Hair Straightening Comb Portable Rechargeable Hair Styling Brush with LED Display 4 Heat Modes Ceramic Anti Scald for Travel & Everyday Use (Cream White)
DONGTATA£10.494 rev
Trending
90-day click momentumElectric Spray Brush for Hair 3 in 1 Anti-Static Detangling Comb & Air Cushion Massage Rechargeable Cordless Hair Brush with Spray Styling Tool for Frizz & Tangles Control (Pink)
ANTUK£11.711.7★
HRYYDS Go Brush Pro UK Cordless Hair Straightener (Cream White)
HRYYDS£20.403.3★
Cordless Hair Straightener Brush-Rechargeable Portable Heated Styling Brush with 3 Adjustable Heat Modes LED Display Fast Heating Travel-Friendly Design for Daily Use at Home Office&On the Go (Black)
krovxom£16.073.7★
HRYYDS Go Brush
HRYYDS£20.522.7★
DONGTATA Wireless Hair Straightener Brush Hair Straightening Comb Portable Rechargeable Hair Styling Brush with LED Display 4 Heat Modes Ceramic Anti Scald for Travel & Everyday Use (Cream White)
DONGTATA£10.493.0★
What buyers say about hair straightener brush
What buyers praise and complain about, mined from review topics.What buyers love
“Easy usage”
“Excellent product”
“Good Value for the Money”
“It does what it says”
“it looked soft”
“Efficency 100”
“It's lightweight and good for my hair”
“it is durable”
“It still saves me a lot of time drying”
“Will pass on as a Christmas present”
What buyers complain about
“Poor results”
“Poor Quality”
“Takes 20 seconds to heat up”
“Not worth it”
“False advertisement”
“Stopped working after 3 months”
“Difficult to use”
“Dose not hold the charge very”
“it might not make your hair bone straight if your hair is very curly”
“It was too bulky for me to use”
Top return reasons
Common questions
- Is hair straightener brush profitable to sell on Amazon United Kingdom?
- The niche generates £192K/yr across 27 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the hair straightener brush niche?
- 17 brands and 66 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in hair straightener brush?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Heating. The return rate is 4.8%.
- When does demand for hair straightener brush peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the hair straightener brush niche?
- Listings span £10.49–£48.44; the average listing price is £26.26 (sweet spot $15–$100). The average incumbent carries 8,848 reviews — the moat a new listing must climb.