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Hair Straightener Brush

Fail

Demand is soft, at -17.1% this quarter, so Hair Straightener Brush is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£192K/yr414K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
47%top-5 click share · 17 brands · 66 sellers

Flapen Score

Hair Straightener Brush against its category

The dotted line is the Beauty average. Past it, Hair Straightener Brush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Straightener Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Straightener Brush 414K times last year and spent an estimated £192K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
1.8%
Market size, estimated
£192Ka year
Peak month
November3.0× the quietest month
Top search term
hair straightener brush126K searches a year

02 · Price

A sale here is worth £26.26.

Listings sell for £26.26 on average, from £10.49 to £48.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £26.26 that is £7K to £13K a year per listing.

Average price
£26.26inside the $15 to $100 sweet spot
Price range
£10.49–£48.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£7K–£13K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #124 within Styling Tools. It carries 8,848 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
19.4%
Average rank
#124in Styling Tools
Average rating
3.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,848per listing
Listings tracked
27

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
22 months

Products

Top Hair Straightener Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

66

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

25%

  • Brand 139%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Hair Straightener Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Hair Straightener Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair straightener brush126K/yr
  • straightening brush68K/yr
  • tymo hair straightener brush uk59K/yr
  • hair straightening brush25K/yr
  • hair brush straightener21K/yr
  • hair straighteners brush20K/yr
  • straightener brush15K/yr
  • brush straightener11K/yr
  • tymo ring plus18K/yr
  • brush hair straightener5K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Straightener Brush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Functionality-Overall”
4.8%of orders come back
“Poor results”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hair Straightener Brush questions

Answered from the same tracked data.