hair sponge
Worth a lookShows beatable incumbent ratings (3.8★), but prices mostly outside the sweet spot ($3.32–$12.95) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great263.4avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.92avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 85K searches
Price range
Bad£3.32–£12.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair sponge is a £40K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair sponge market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £42K–£55K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #708
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 68%
- Out of stock
- 5.5%
- Avg brand age
- 24 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
41
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
58%
Top 20: 95%
Open market
37%
- LJHOME16%
- ARJDXDP16%
- QinZiEn13%
- SenZee7%
- TEEROVA6%
- LAMXD5%
Demand
Weekly Amazon search volume, last 43 weeks — -7.7% search growth over the last 90 days.Top hair sponge search terms
- hair sponge40K/yr
- afro sponge15K/yr
- curl sponge9K/yr
- hair sponge for curls9K/yr
- sponge hair4K/yr
- afro hair sponge4K/yr
- curl sponge for afro hair4K/yr
Top hair sponge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4 Pcs Big and Small Holes Hair Sponge Brushes Afro Coils Hair Curls Brushes Barbers Wave Twist Sponge Brush Double Sides Hairbrushes for Twists and Dreads Home and Barber
LJHOME£6.554.4★571 rev
4Pcs Big and Small Hole Hair Sponge Brushes - ARJDXDP Double Side Oval Magic Twist Coils Wave Brush for Afro Coils Hair Curls Brushes - Home and Barber
ARJDXDP£8.674.6★240 rev
Curly Hair Brush Hair Sponge for Curls Rubber Hair Brush Silicone Rubber Curl Brush for Hair Care Afro H-air B-rush Ideal for Barbers and Daily Use Curly H-air Products Dreadlock Twist Styler Br-ush
QinZiEn£5.423.3★18 rev
Hair Sponge Brush Afro Curl Sponge Brush for Curls Dread Coils Hair Twist Wave Sponges Curling Brushes Small & Big Holes 2 Pcs
SenZee£5.284.3★179 rev
TEEROVA 2 Packs Oval Big Holes Hair Twist Magic Barber Dreads Locking Twist Afro Curl Wave Sponge Hair Brush
TEEROVA£3.324.2★267 rev
Newest
by launch date
Hair Sponge Set 4 Pcs Big and Small Hole Hair Brushes Curl Coil Wave Hair Sponge Brush with 6.7 Inch Metal Styling Comb And A Glove for Curls and Updo Styling- Home and Barber
GYTFOG£9.981 rev
Hair Sponge and Curly Hair Brush Set Afro Sponge and Curl Defining Brush for Natural Hair Styling Professional Dreadlock Comb Tools with Ergonomic Handle Design Durable Construction for Daily Use
YcsRnn£9.651 rev
2 Pcs Big and Small Holes Hair Sponge Brushes Double Sided Afro Twist Curl Sponge with Big & Small Holes for Dreads Coils Waves Barber & Home Use
DILUSILK£5.521 rev
Twist King Afro Sponge Washable Curl Brush for Dreadlock & Natural Curls
tlidfgeo£5.604 rev
Curling Brush Hair Sponge Afro Hair Brush - Portable Silicone Curl Sponge Hair for Curls Essential Dreadlocks Hair Products for Curly HairStyling
GUOUURR£5.339 rev
Trending
90-day click momentum
Hair Sponge Brush KissDate Set of 2 Double Sides Small Holes(10mm Hole) Afro Curl Coil Wave Hair Sponge Brush with 6.7 Inch Metal Styling Comb And a Glove (Blue)
KissDate£10.404.3★
Hair Sponge Set 4 Pcs Big and Small Hole Hair Brushes Curl Coil Wave Hair Sponge Brush with 6.7 Inch Metal Styling Comb And A Glove for Curls and Updo Styling- Home and Barber
GYTFOG£9.981.0★
Hair Sponge and Curly Hair Brush Set Afro Sponge and Curl Defining Brush for Natural Hair Styling Professional Dreadlock Comb Tools with Ergonomic Handle Design Durable Construction for Daily Use
YcsRnn£9.652.0★
2 Pcs Big and Small Holes Hair Sponge Brushes Double Sided Afro Twist Curl Sponge with Big & Small Holes for Dreads Coils Waves Barber & Home Use
DILUSILK£5.521.0★
Twist King Afro Sponge Washable Curl Brush for Dreadlock & Natural Curls
tlidfgeo£5.603.9★
What buyers say about hair sponge
What buyers praise and complain about, mined from review topics.What buyers love
“quality item that will last for a very long time”
“Curls my hair just right”
“the price is reasonable”
“Fit for purpose”
“Good for curls”
“Works well and gentle on the hair”
“Working well”
“Comfortable”
“This brush cuts my time in half”
“easy to hold”
What buyers complain about
“Waste of money”
“Doesnt work”
“Its a brush came as shown not squeezed”
“Cheaper than in hair shops”
“Low quality”
“Nice for short hair”
“Compared to the sponge material these are worlds apart in quality”
“The phone brush broke in an instant is really not good”
“Quite hard and brittle when delivered”
“Smaller then expected”
Top return reasons
Common questions
- Is hair sponge profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the hair sponge niche?
- 24 brands and 41 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in hair sponge?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.3%.
- What does it cost to enter the hair sponge niche?
- Listings span £3.32–£12.95; the average listing price is £6.92 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.