hair smoothing cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£106K£106K/yr · 104K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,264.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.04avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.50–£13.27cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair smoothing cream is a £106K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair smoothing cream market data
- Units sold / yr
- 10K–13K
- avg 4,000–5,000/product
- Revenue / yr
- £70K–£88K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Bed Head88%
- Creightons Frizz No More8%
- COLOR WOW4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 6.7×
Top hair smoothing cream search terms
- bed head after party21K/yr
- vitapointe hair cream18K/yr
- hair smoothing cream17K/yr
- bedhead after party8K/yr
- after party bed head7K/yr
- smoothing cream4K/yr
- hair smoother4K/yr
- hair finishing cream4K/yr
- smoothing cream hair3K/yr
- after party3K/yr
Top hair smoothing cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bed Head by TIGI After Party Smoothing Cream Anti Frizz Hair Styling Cream with Castor Seed Oil for Wet or Dry Styling Tames Flyaways & Static High Shine Gloss 100ml
Bed Head£6.334.6★6,669 rev
Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish
Creightons Frizz No More£1.504.4★554 rev
COLOR WOW One-Minute Transformation Instant frizz fix
COLOR WOW£13.274.1★17,571 rev
Newest
by launch dateFrizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish
Creightons Frizz No More£1.50554 rev
COLOR WOW One-Minute Transformation Instant frizz fix
COLOR WOW£13.2717,571 rev
Bed Head by TIGI After Party Smoothing Cream Anti Frizz Hair Styling Cream with Castor Seed Oil for Wet or Dry Styling Tames Flyaways & Static High Shine Gloss 100ml
Bed Head£6.336,669 rev
Trending
90-day click momentumBed Head by TIGI After Party Smoothing Cream Anti Frizz Hair Styling Cream with Castor Seed Oil for Wet or Dry Styling Tames Flyaways & Static High Shine Gloss 100ml
Bed Head£6.334.6★
Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish
Creightons Frizz No More£1.504.4★
COLOR WOW One-Minute Transformation Instant frizz fix
COLOR WOW£13.274.1★
What buyers say about hair smoothing cream
What buyers praise and complain about, mined from review topics.What buyers love
“Nice smooth quality”
“Beautiful fragrance”
“Great value”
“soft”
“Perfect for frizzy hair”
“this is amazing at adding shine”
“giving styles a fresher”
“Good for frizzy wavy dry hair”
“Perfect for fine hair”
“Easy to use”
What buyers complain about
“Doesnt work”
“I didnt see a comparable softness / moisturisation / shine from this product at all”
“Not impressed left my hair greasy”
“every now and then the pump doesnt work and its a waste”
“Curls were not defined as well as expected”
“Horrible and sticky don't bother”
“It doesnt do what it says tried several times still end up with frizzy hair”
“Not the best”
“Does absolutely nothing for my hair”
“Although I can get it for less”
Top return reasons
Common questions
- Is hair smoothing cream profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 3 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the hair smoothing cream niche?
- 3 brands and 37 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hair smoothing cream?
- Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Oily/Greasy. The return rate is 0.0%.
- When does demand for hair smoothing cream peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 6.7× the quietest.
- What does it cost to enter the hair smoothing cream niche?
- Listings span £1.50–£13.27; the average listing price is £7.04 (sweet spot $15–$100). The average incumbent carries 8,265 reviews — the moat a new listing must climb.