Hair Smoothing Cream
FailThe top 5 products take 100% of clicks, so Hair Smoothing Cream is a Fail.
- Flapen Score
- 35 / 100Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 4735
- Market size
- £106K/yr104K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 37 sellers
Flapen Score
Hair Smoothing Cream against its category
The dotted line is the Beauty average. Past it, Hair Smoothing Cream is stronger. Inside it, weaker.
Market
The Hair Smoothing Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Smoothing Cream 104K times last year and spent an estimated £106K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £106Ka year
- Peak month
- October6.7× the quietest month
- Top search term
- bed head after party21K searches a year
02 · Price
A sale here is worth £7.04.
Listings sell for £7.04 on average, from £1.50 to £13.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 4,000 to 5,000 of them. At £7.04 that is £28K to £35K a year per listing.
- Average price
- £7.04under the $15 to $100 sweet spot
- Price range
- £1.50–£13.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £28K–£35K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Styling Products. It carries 8,265 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Styling Products
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,265per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Hair Smoothing Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 188%
- Brand 28%
- Brand 34%
Demand
Hair Smoothing Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 6.7×
Search terms
Top Hair Smoothing Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bed head after party21K/yr
- vitapointe hair cream18K/yr
- hair smoothing cream17K/yr
- bedhead after party8K/yr
- after party bed head7K/yr
- smoothing cream4K/yr
- hair smoother4K/yr
- hair finishing cream4K/yr
- smoothing cream hair3K/yr
- after party3K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Smoothing Cream
We read the reviews and the return reasons for every product selling here.
“Doesnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Smoothing Cream questions
Answered from the same tracked data.