How competitive is the Hair Smoothing Cream niche on Amazon United Kingdom?

3 brands and 37 sellers compete in Hair Smoothing Cream on Amazon United Kingdom. The top 5 Hair Smoothing Cream products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hair Smoothing Cream?

Hair Smoothing Cream buyers on Amazon United Kingdom complain most about Functionality-Overall, Moist/Dry, Oily/Greasy, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hair Smoothing Cream niche?

Hair Smoothing Cream sells for £7.04 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.50–£13.27. The average incumbent carries 8,265 reviews — the moat a new listing must climb.

Hair Smoothing Cream

a concentrated shelf (top 5 take 100% of clicks) — Hair Smoothing Cream doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47

This niche Category average · 2,481 niches

Is Hair Smoothing Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Smoothing Cream is a £106K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 35/100.

Hair Smoothing Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.0% over the last 90 days and 14.4% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr13K

Search volume / yr-4.0%104K

Conversion rate14.4%

Avg price£7.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 37

Top-5 product click share100%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 3 products

Top Hair Smoothing Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bed Head by TIGI After Party Smoothing Cream Anti Frizz Hair Styling Cream with Castor Seed Oil for Wet or Dry Styling Tames Flyaways & Static High Shine Gloss 100ml

Price: £6.33
Rating: 4.6/5
Reviews: 6,669
Age: 13y ago

Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish

Price: £1.50
Rating: 4.4/5
Reviews: 554
Age: 1y ago

COLOR WOW One-Minute Transformation Instant frizz fix

Price: £13.27
Rating: 4.1/5
Reviews: 17,571
Age: 12y ago

Newest

by launch date

Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish

Price: £1.50
Rating: 4.4/5
Reviews: 554
Age: 1y ago

COLOR WOW One-Minute Transformation Instant frizz fix

Price: £13.27
Rating: 4.1/5
Reviews: 17,571
Age: 12y ago

Bed Head by TIGI After Party Smoothing Cream Anti Frizz Hair Styling Cream with Castor Seed Oil for Wet or Dry Styling Tames Flyaways & Static High Shine Gloss 100ml

Price: £6.33
Rating: 4.6/5
Reviews: 6,669
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Bed Head88%
Creightons Frizz No More8%
COLOR WOW4%

Hair Smoothing Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR14.4%Products3Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews8,265Avg BSR#8

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 6.7×

Top Hair Smoothing Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bed head after party21K/yr +1.9%19.6% conv.
vitapointe hair cream18K/yr +3.7%0.4% conv.
hair smoothing cream17K/yr -14.0%4.3% conv.
bedhead after party8K/yr +37.4%19.4% conv.
after party bed head7K/yr -4.5%19.3% conv.
smoothing cream4K/yr +19.6%4.1% conv.
hair smoother4K/yr +11.4%1.7% conv.
hair finishing cream4K/yr +2.9%3.2% conv.
smoothing cream hair3K/yr -17.9%2.9% conv.
after party3K/yr -15.6%12.2% conv.

What reviews say buyers love and hate about Hair Smoothing Cream

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Quality-Overall23%

“Nice smooth quality”

Smell14%

“Beautiful fragrance”

Value For Money11%

“Great value”

Soft Feel7%

“soft”

Suitability Curly Hair7%

“Perfect for frizzy hair”

What buyers complain about

67% of reviews

Functionality-Overall13%

“Doesnt work”

Moist/Dry11%

“I didnt see a comparable softness / moisturisation / shine from this product at all”

Oily/Greasy10%

“Not impressed left my hair greasy”

Motor Power7%

“every now and then the pump doesnt work and its a waste”

Hair Related6%

“Curls were not defined as well as expected”

Hair Smoothing Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

29%

2Smell

29%

3Size-Overall

14%

4Contamination

14%

5Suitability Short Hair

14%

Common Hair Smoothing Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Smoothing Cream 35/100 on Amazon United Kingdom — Skip it. The niche generates £106K/yr across 3 tracked products. Search demand moved -4.0% over the last 90 days.