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Hair Shine Spray

Fail

Prices span $2.56–$18.01, mostly outside the sweet spot, so Hair Shine Spray is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£136K/yr231K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
56%top-5 click share · 20 brands · 187 sellers

Flapen Score

Hair Shine Spray against its category

The dotted line is the Beauty average. Past it, Hair Shine Spray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Shine Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Shine Spray 231K times last year and spent an estimated £136K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
7.7%
Market size, estimated
£136Ka year
Peak month
November1.3× the quietest month
Top search term
hair shine spray53K searches a year

02 · Price

A sale here is worth £7.60.

Listings sell for £7.60 on average, from £2.56 to £18.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.60 that is £6K to £8K a year per listing.

Average price
£7.60under the $15 to $100 sweet spot
Price range
£2.56–£18.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #127 within Shampoos & Conditioners. It carries 5,223 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
3.9%
Average rank
#127in Shampoos & Conditioners
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,223per listing
Listings tracked
26

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Hair Shine Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

187

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

26%

  • Brand 126%
  • Brand 216%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Hair Shine Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hair Shine Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair shine spray53K/yr
  • shine spray hair31K/yr
  • shine spray25K/yr
  • hair shine18K/yr
  • hair shine spray gloss19K/yr
  • tresemme lamellar shine17K/yr
  • hair gloss spray9K/yr
  • lee stafford shine spray6K/yr
  • shine spray for hair women6K/yr
  • shiny hair products6K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Shine Spray

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Brightness/Shine/Glow”
10%of negative reviews mention “Value For Money”
0.1%of orders come back
“Expensive”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Shine Spray questions

Answered from the same tracked data.