hair setting spray
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.57–$15.75) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Market size
Great£1.5M£1.5M/yr · 2.0M searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Review moat
Bad19,444.63avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.57–£15.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair setting spray is a £1.5M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair setting spray market data
- Units sold / yr
- 200K–250K
- avg 10,000–12,500/product
- Revenue / yr
- £1.4M–£1.7M
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
141
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
20%
- TRESemmé33%
- Schwarzkopf16%
- OGX13%
- ghd8%
- TIGI5%
- Aussie5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.2×
Top hair setting spray search terms
- heat protection spray for hair983K/yr
- heat protection spray179K/yr
- tresemme heat protector spray117K/yr
- hair heat protection spray106K/yr
- heat protectant84K/yr
- hair protection spray heat73K/yr
- volume spray61K/yr
- heat defence spray for hair59K/yr
- heat protection47K/yr
- volumising hair products44K/yr
Top hair setting spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TRESemme Devil Wears Prada 2 Special-Edition Heat Protect Heat Defence Spray Hair Spray up to 230C* for all hair types 270 ml
TRESemmé£3.394.6★1,817 rev
OGX Argan Oil of Morocco Shine+ Heat Protection Spray Protects Hair from Heat Damage Caused by Blow Drying and Styling Tools 177ml
OGX£3.674.3★19,890 rev
Schwarzkopf Heat Protection Spray 250ml Suitable for all Hair Styling Tools For all Hair Types with Anti-Frizz Effect and Natural Shine Vegan Formula*
Schwarzkopf£2.574.4★1,106 rev
Ghd Bodyguard Heat Protect - Hitzeschutzspray
ghd£13.614.6★21,880 rev
Bed Head by TIGI Some Like It Hot Heat Protection Spray Hot Tools Protectant up to 230C with Anti-Frizz Humidity Shield Thermal Defence & Smooth Finish Styling 100ml
TIGI£5.424.5★3,749 rev
Newest
by launch date
Schwarzkopf Protect & Repair Spray 150 ml Style & Repair Up to 230C Heat Protection Less Hair Breakage Heat Protectant
Schwarzkopf£3.10272 rev
Schwarzkopf Heat Protection Spray 250ml Suitable for all Hair Styling Tools For all Hair Types with Anti-Frizz Effect and Natural Shine Vegan Formula*
Schwarzkopf£2.571,106 rev
TRESemme Devil Wears Prada 2 Special-Edition Heat Protect Heat Defence Spray Hair Spray up to 230C* for all hair types 270 ml
TRESemmé£3.391,817 rev
Pantene Pro-V Miracle 5-in-1 Styling Primer & Heat Protection Hair Spray Shaping & Protecting Hair Spray 200ml
Pantene£5.73671 rev
ghd Bodyguard Heat Protect Spray Travel Size 50 ml
ghd£9.2721,880 rev
Trending
90-day click momentum
TRESemme Care & Protect Heat Defence Spray UKs no. 1 heat defence brand** heat protection up to 230C* 300 ml
TRESemmé£6.004.6★
Pantene Pro-V Miracle 5-in-1 Styling Primer & Heat Protection Hair Spray Shaping & Protecting Hair Spray 200ml
Pantene£5.734.4★
Schwarzkopf Protect & Repair Spray 150 ml Style & Repair Up to 230C Heat Protection Less Hair Breakage Heat Protectant
Schwarzkopf£3.104.4★
Aussie SOS Heat Defence Leave In Spray 100ml Heat Protection Treatment
Aussie£4.304.6★
ghd Bodyguard Heat Protect Spray Travel Size 50 ml
ghd£9.274.6★
What buyers say about hair setting spray
What buyers praise and complain about, mined from review topics.What buyers love
“Smell strong”
“Great hair product”
“Good value for money”
“Shiny and soft”
“straightening hair feels soft and it's shiny, Good product, definitely recommend it”
“I can blow dry my hair and straighten it and the results are great”
“As advertised”
“Works really well on frizz”
“Helps soften up the hair and smells good”
“Protects my hair”
What buyers complain about
“But pricey”
“Cant even feel it in your hair”
“Wish it was a bit more moisturising”
“Makes ur hair greasy”
“not a pleasant smell”
“hair was sticky”
“it simply stopped working”
“but did nothing like advertised”
“it needs to be a far better product”
“Did not work on my frizzy hair”
Top return reasons
Common questions
- Is hair setting spray profitable to sell on Amazon United Kingdom?
- The niche generates £1.5M/yr across 16 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the hair setting spray niche?
- 13 brands and 141 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in hair setting spray?
- Top complaints mined from reviews: Value For Money, Hair Related, Moist/Dry. The return rate is 0.1%.
- When does demand for hair setting spray peak?
- Demand is steady year-round — the busiest month runs 2.2× the quietest.
- What does it cost to enter the hair setting spray niche?
- Listings span £2.57–£15.75; the average listing price is £6.77 (sweet spot $15–$100). The average incumbent carries 19,445 reviews — the moat a new listing must climb.