Hair Serum

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £782K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

8.2%

Market size, estimated

£782Ka year

Peak month

June1.7× the quietest month

Top search term

hair serum389K searches a year

Listings sell for £8.53 on average, from £2.87 to £29.16. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £8.53 that is £26K to £34K a year per listing.

Average price

£8.53under the $15 to $100 sweet spot

Price range

£2.87–£29.16

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

£26K–£34K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #23 within Hair Oils. It carries 7,554 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#23in Hair Oils

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,554per listing

Listings tracked

19

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months