Hair Serum
soft demand (-9.6% this quarter) — Hair Serum doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Hair Serum profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Serum is a £782K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun. Verdict: Skip it — 49/100.
Hair Serum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.6% over the last 90 days and 8.2% of searches end in a purchase.
£782K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Hair Serum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
- Price
- £5.71
- Rating
- 4.7/5
- Reviews
- 10,404
- Age
- 14y ago
John Frieda Frizz Ease The Controller Extra Strength Serum 50ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago
John Frieda Frizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 13,533
- Age
- 4y ago
TRESemmé Lamellar Shine Leave-In Cream Hair Serum with patented Lamellar Technology hair treatment for an ultra-glossy salon finish 200 ml
- Price
- £2.87
- Rating
- 4.5/5
- Reviews
- 1,924
- Age
- 2y ago
John Frieda Frizz Ease Original Serum 50ml Hydrating Anti-Frizz Serum for Medium to Thick Hair
- Price
- £5.20
- Rating
- 4.5/5
- Reviews
- 3,300
- Age
- 4y ago
Trending
90-day click momentum
John Frieda Frizz Ease The Rescuer Lightweight Serum 50ml
- Price
- £5.81
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 6mo ago
John Frieda Frizz Ease The Controller Extra Strength Serum 50ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago
Garnier Ultimate Blends Hair Honey Repairing Serum for Damaged Hair Non-Sticky Non-Greasy - Up to 6X Smoother & Reduces Up To 94% of Split Ends in 1 Use - 115 ML
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 2y ago
John Frieda Frizz Ease The Hydro Sealer Moisture Protect Serum 50ml. Hair Serum for Smooth Finish and Humidity Defence
- Price
- £5.62
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 6mo ago
Avon Advance Techniques Absolute Nourishment Argan Hair Serum 30ml Multi-Tasking Hair Treatment Formulated with Argan Oil Restores Shine and Health to Damaged Hair Cruelty Free
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 744
- Age
- 6y ago
Newest
by launch dateJohn Frieda Frizz Ease The Controller Extra Strength Serum 50ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago
John Frieda Frizz Ease The Rescuer Lightweight Serum 50ml
- Price
- £5.81
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 6mo ago
John Frieda Frizz Ease The Hydro Sealer Moisture Protect Serum 50ml. Hair Serum for Smooth Finish and Humidity Defence
- Price
- £5.62
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 6mo ago
LOreal Paris Elvive Growth Booster Scalp Serum Anti Hair Loss Scalp Treatment with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 102ml
- Price
- £6.92
- Rating
- 4.0/5
- Reviews
- 366
- Age
- 1y ago
LOréal Paris Hair Serum For Dull Lifeless Hair Elvive Glycolic Gloss Leave-In Treatment With 14% Gloss Complex Fills Hair Fibres For Smoothness And Heat Damage Protection With Mirror Shine 150ml
- Price
- £6.27
- Rating
- 4.2/5
- Reviews
- 249
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
182
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
6%
- L'Oreal Paris52%
- John Frieda28%
- TRESemmé6%
- OGX4%
- Avon3%
- L'Oréal Professionnel Paris3%
- Open — no brand owns it (3 brands, 6%)
Hair Serum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 1.7×
Top Hair Serum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair serum389K/yr
- frizz ease serum88K/yr
- elvive98K/yr
- hair serum for frizzy hair72K/yr
- loreal elvive74K/yr
- loreal hair serum53K/yr
- loreal hair oil53K/yr
- hair serum for dry damaged hair47K/yr
- loreal hair44K/yr
- anti frizz hair serum26K/yr
What reviews say buyers love and hate about Hair Serum
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“it smells divine”
“Good quality”
“Good value for money”
“My hair feels soft”
“This has saved my hair”
What buyers complain about
48% of reviews“Waste of money”
“Very greasy”
“The smell was completely intolerable for me”
“Sadly its not suited to my hair at all”
“The cap didnt come off so unable to get to the pump”
Hair Serum return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Serum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
