Hair Rollers
MaybeAn estimated 1.3% of orders come back. But demand is soft, at -10.4% this quarter, so Hair Rollers is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,481 Beauty niches · +16 vs the category median of 4763
- Market size
- £697K/yr1.4M searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 41%top-5 click share · 27 brands · 44 sellers
Flapen Score
Hair Rollers against its category
The dotted line is the Beauty average. Past it, Hair Rollers is stronger. Inside it, weaker.
Market
The Hair Rollers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Rollers 1.4M times last year and spent an estimated £697K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £697K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £697Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- hair rollers529K searches a year
02 · Price
A sale here is worth £7.74.
Listings sell for £7.74 on average, from £3.94 to £29.55. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £7.74 that is £15K to £19K a year per listing.
- Average price
- £7.74under the $15 to $100 sweet spot
- Price range
- £3.94–£29.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £15K–£19K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #41 within Styling Tools. It carries 1,470 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 97%
- Out of stock, average day
- 7.2%
- Average rank
- #41in Styling Tools
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,470per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Hair Rollers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PandyCare Hair Rollers Set 40 PCS Hair Roller For Long & Short Hair Velcro Hair rollers Rollers hair curlers with 18 Self Grip Black Rollers 16 Hair Clips 1 Rat Tail Combs&Waterproof storage bag
- Price
- £6.64
- Rating
- 4.3/5
- Reviews
- 867
- Age
- 1y ago

Kitsch Ceramic Thermal Hair Rollers Set 8pcs - Hair Curlers Rollers for Perfect Curls Hot Rollers kit for long hair Hair rollers for long hair Hair Curler & Hair Roller Ceramic Coated Core Black
- Price
- £7.76
- Rating
- 4.0/5
- Reviews
- 7,923
- Age
- 6y ago

Hair Rollers with Clips 50PCS Rollers for Hair Volume 4 Sizes (60/48/36/25mm) with 24 Clips Large Hair Curlers Rollers for Long Medium Short Thick & Fine Hair Lift & DIY Styling
- Price
- £8.34
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 1y ago

Hair Rollers Set 40 PCS PandyCare Hair Rollers For Long & Short - No Heat Hair-friendly Natural Effect Includes 18 Rollers (1.73+1.41+0.98 inch) 20 Hair Clips 1 Rat Tail Comb 1 Storage Bag
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 976
- Age
- 4y ago

Hair Rollers with Clips 50PCS Set Self Grip Curlers (60/48/36/25mm) with 24 Metal & No Bend Clips Rat Tail Comb & Storage Bag for Long Medium & Short Hair Volume & Lift DIY Styling
- Price
- £8.48
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Hair Rollers with Clips 50PCS Set Self Grip Curlers (60/48/36/25mm) with 24 Metal & No Bend Clips Rat Tail Comb & Storage Bag for Long Medium & Short Hair Volume & Lift DIY Styling
- Price
- £8.48
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 3mo ago

PandyCare Hair Rollers Set 40 PCS Hair Roller For Long & Short Hair Velcro Hair rollers Rollers hair curlers with 18 Self Grip Black Rollers 16 Hair Clips 1 Rat Tail Combs&Waterproof storage bag
- Price
- £6.64
- Rating
- 4.3/5
- Reviews
- 867
- Age
- 1y ago

xnicx 9 pcs Self Grip Hair Rollers Set Heatless Curlers Rollers for Long Medium Short Hair No Heat Hair Curlers to Sleep In Salon Hairdressing Curlers 3 Sizes Hair Rollers in 1 set
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 1,325
- Age
- 2y ago

Zefphxs 54 PCS Hair Rollers with Clips Black Rollers for Hair Jumbo Large Medium Small Hair Curlers Rollers for Long Medium Short Thick Fine Hair DIY Hairdressing (Black)
- Price
- £8.36
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 1y ago

SOL 4pk Pink Hair Rollers for Hair Volume - Self Holding Rollers for Long & Short Hair - Boost Volume Create Bouncy Waves Reduce Heat Damage - Compact Travel-Friendly Styling Curler
- Price
- £5.12
- Rating
- 3.8/5
- Reviews
- 60
- Age
- 1y ago
Newest
by launch date
Hair Rollers with Clips 50PCS Set Self Grip Curlers (60/48/36/25mm) with 24 Metal & No Bend Clips Rat Tail Comb & Storage Bag for Long Medium & Short Hair Volume & Lift DIY Styling
- Price
- £8.48
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 3mo ago

Hair Rollers with Clips 50PCS Rollers for Hair Volume 4 Sizes (60/48/36/25mm) with 24 Clips Large Hair Curlers Rollers for Long Medium Short Thick & Fine Hair Lift & DIY Styling
- Price
- £8.34
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 1y ago

50 Pcs hair rollers of self-grip for long medium & short hair with 4 Sizes (60/48/36/25mm) Rollers (6 jumbo 6 large 6 medium and 6 small rollers plus 1 storage bag) and 24 pieces of hair clips
- Price
- £6.58
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 1y ago

50PCS Hair Curlers Rollers with Clips Hair Rollers with 4 Sizes (60/48/36/25mm) Rollers for Hair for Large Long Medium Short Thick & Fine Hair for Volume Lift & DIY Styling
- Price
- £7.09
- Rating
- 4.5/5
- Reviews
- 338
- Age
- 1y ago

Thrilez 56PCS Hair Curlers Rollers with 5 Sizes 55mm 48 mm 40 mm 32 mm 25mm Jumbo Large Medium Small Rollers for Long Medium Short Thick Fine Lift Curler Volume Hair Roller Set for DIY Hairdressing
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 1,847
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
44
Est. top-5 brand share
56%
Top 20: 95%
Est. top-5 click share
41%
Top 20: 84%
Open market
39%
- PandyCare18%
- FATHBOOD12%
- Kitsch10%
- Thrilez9%
- VinDea6%
- Apprise Deals5%
Demand
Hair Rollers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Hair Rollers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair rollers529K/yr
- rollers171K/yr
- hair rollers with clips129K/yr
- velcro rollers for hair107K/yr
- rollers for hair volume60K/yr
- hair roller59K/yr
- hair curlers rollers48K/yr
- velcro rollers42K/yr
- hair rollers for short hair43K/yr
- large hair rollers35K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Rollers
We read the reviews and the return reasons for every product selling here.
“Wrong diameter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Rollers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









