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Hair Repair Treatment

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Hair Repair Treatment is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£2.5M/yr1.2M searches / yr
90-day growth
-9.6%search demand this quarter
Competition
96%top-5 click share · 2 brands · 39 sellers

Flapen Score

Hair Repair Treatment against its category

The dotted line is the Beauty average. Past it, Hair Repair Treatment is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Repair Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Repair Treatment 1.2M times last year and spent an estimated £2.5M. All 2 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
7.5%
Market size, estimated
£2.5Ma year
Peak month
May7.0× the quietest month
Top search term
k18455K searches a year

02 · Price

A sale here is worth £27.19.

Listings sell for £27.19 on average, from £15.66 to £56.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £27.19 that is £82K to £109K a year per listing.

Average price
£27.19inside the $15 to $100 sweet spot
Price range
£15.66–£56.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£82K–£109K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #21 within Hair Masks. It carries 17,572 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
7.7%
Average rank
#21in Hair Masks
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,572per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Hair Repair Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 227%
  • Open — no brand owns it (0%)

Demand

Hair Repair Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×

Search terms

Top Hair Repair Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • k18455K/yr
  • k18 leave-in molecular repair hair mask208K/yr
  • redken acidic bonding178K/yr
  • k18 hair mask67K/yr
  • redken leave in conditioner37K/yr
  • pantene hair mask38K/yr
  • redken acidic bonding concentrate28K/yr
  • hair repair treatment33K/yr
  • hair repair30K/yr
  • k18 hair treatment39K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Repair Treatment

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“It is expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hair Repair Treatment questions

Answered from the same tracked data.