How competitive is the Hair Relaxer niche on Amazon United Kingdom?

9 brands and 61 sellers compete in Hair Relaxer on Amazon United Kingdom. The top 5 Hair Relaxer products take 69% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Hair Relaxer?

Hair Relaxer buyers on Amazon United Kingdom complain most about Damage/Burn Hair, Functionality-Overall, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Hair Relaxer niche?

Hair Relaxer sells for £8.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.84–£14.62. The average incumbent carries 493 reviews — the moat a new listing must climb.

Hair Relaxer

prices mostly outside the sweet spot ($4.84–$14.62) — Hair Relaxer doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

This niche Category average · 2,481 niches

Is Hair Relaxer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Relaxer is a £150K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 45/100.

Hair Relaxer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.6% over the last 90 days and 7.4% of searches end in a purchase.

£150K

revenue / yr

Units sold / yr20K

Search volume / yr+0.6%236K

Conversion rate7.4%

Avg price£8.52

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers9 · 61

Top-5 product click share69%

Open market16%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Top Hair Relaxer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

African Pride Olive Miracle Conditioning Anti-Breakage Hair Relaxer 1 kit

Price: £6.96
Rating: 4.4/5
Reviews: 1,216
Age: 19y ago

Profectiv Mega Growth Anti Damage No Lye Hair Relaxer Regular Strength 6 Touch up

Price: £10.90
Rating: 4.6/5
Reviews: 940
Age: 13y ago

Dark and Lovely Moisture Plus No Lye Relaxer Regular

Price: £9.92
Rating: 4.4/5
Reviews: 90
Age: 1y ago

AFRICAN PRIDE Dream Kids Olive Miracle No-Lye Relaxer - Regular

Price: £6.28
Rating: 4.2/5
Reviews: 2,616
Age: 15y ago

Olive Oil Built-In Protection No-Lye Hair Relaxer Extra Strength

Price: £7.64
Rating: 4.4/5
Reviews: 90
Age: 3y ago

Newest

by launch date

Olive Oil Hair Relaxer Normal Strength | 1 Application for Smooth Frizz-Free Hair

Price: £7.74
Rating: 4.7/5
Reviews: 17
Age: 1y ago

Dark and Lovely No-Lye Relaxer Normal (Regular) & Applicator brush

Price: £10.31
Rating: 4.4/5
Reviews: 23
Age: 1y ago

Dark and Lovely Moisture Plus No Lye Relaxer Regular

Price: £9.92
Rating: 4.4/5
Reviews: 90
Age: 1y ago

Dark and Lovely No-Lye Relaxer Superl (Coarse Hair) & Applicator brush

Price: £10.01
Rating: 3.8/5
Reviews: 22
Age: 1y ago

African Pride Olive Miracle Conditioning Anti-Breakage Hair Relaxer 1 kit x 2 Pack Bundle

Price: £14.62
Rating: 4.4/5
Reviews: 65
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

84%

Top 20: 92%

Top-5 click share

69%

Top 20: 100%

Open market

African Pride39%
Generic21%
Profectiv14%
--8%
Alvies6%
Soft & Beautiful4%
Open — no brand owns it (3 brands, 9%)

Hair Relaxer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume236KCVR7.4%Products15Brands9Top 5 Brands84%OOS Rate2.4%Rating4.3★Reviews493Avg BSR#20

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Hair Relaxer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hair relaxer59K/yr -4.7%4.4% conv.
hair relaxer for black women44K/yr +8.2%5.3% conv.
relaxer for black hair33K/yr +29.8%4.8% conv.
dark and lovely hair relaxer31K/yr -10.2%6.3% conv.
relaxer29K/yr -9.9%4.9% conv.
hair relaxer for afro hair9K/yr +2.4%5.2% conv.
dark and lovely7K/yr -1.9%1.9% conv.
olive oil relaxer for black hair7K/yr +12.2%4.2% conv.
olive oil hair relaxer5K/yr -9.0%5.6% conv.
olive oil relaxer5K/yr -16.2%4.5% conv.

What reviews say buyers love and hate about Hair Relaxer

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Quality-Overall22%

“The quality is impressive it has a smooth”

Soft Feel13%

“Hair soft and nice”

Hair Styling12%

“Relaxed my hair so well”

Suitability Straight Hair9%

“I find this item very good for my hair”

Advertised Vs Actual Product8%

“Exactly as expected”

What buyers complain about

95% of reviews

Damage/Burn Hair15%

“it has burnt my hair”

Functionality-Overall10%

“It doesnt work for me”

Leak-Proof10%

“The activator bottle lid wasnt on properly and has leaked now only have have a bottle of the activator and a soggy”

Defective Material/Parts10%

“Product was damaged upon arrival”

Value For Money10%

“I wasted my money”

Hair Relaxer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

52%

2Defective Material/Parts

10%

3Advertised Vs Actual Product

4Ease Of Use

5Suitability Short Hair

Common Hair Relaxer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Relaxer 45/100 on Amazon United Kingdom — Skip it. The niche generates £150K/yr across 15 tracked products. Search demand moved +0.6% over the last 90 days.