Hair Relaxer
FailPrices span $4.84–$14.62, mostly outside the sweet spot, so Hair Relaxer is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £150K/yr236K searches / yr
- 90-day growth
- +0.6%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 61 sellers
Flapen Score
Hair Relaxer against its category
The dotted line is the Beauty average. Past it, Hair Relaxer is stronger. Inside it, weaker.
Market
The Hair Relaxer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Relaxer 236K times last year and spent an estimated £150K. The top 5 brands take 84% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- +0.6%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £150Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- hair relaxer59K searches a year
02 · Price
A sale here is worth £8.52.
Listings sell for £8.52 on average, from £4.84 to £14.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.52 that is £6K to £9K a year per listing.
- Average price
- £8.52under the $15 to $100 sweet spot
- Price range
- £4.84–£14.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #20 within Hair Perms & Texturisers. It carries 493 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 40%
- Out of stock, average day
- 2.4%
- Average rank
- #20in Hair Perms & Texturisers
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 493per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Hair Relaxer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
61
Top-5 brand share
84%
Top 20: 92%
Top-5 click share
69%
Top 20: 100%
Open market
9%
- Brand 139%
- Brand 221%
- Brand 314%
- Brand 48%
- Brand 56%
- Brand 64%
- Open — no brand owns it (3 brands, 9%)
Demand
Hair Relaxer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hair Relaxer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair relaxer59K/yr
- hair relaxer for black women44K/yr
- relaxer for black hair33K/yr
- dark and lovely hair relaxer31K/yr
- relaxer29K/yr
- hair relaxer for afro hair9K/yr
- dark and lovely7K/yr
- olive oil relaxer for black hair7K/yr
- olive oil hair relaxer5K/yr
- olive oil relaxer5K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Relaxer
We read the reviews and the return reasons for every product selling here.
“it has burnt my hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Relaxer questions
Answered from the same tracked data.