Hair Putty

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

12.2%

Market size, estimated

£142Ka year

Top search term

vo546K searches a year

Listings sell for £5.73 on average, from £2.91 to £11.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.73 that is £3K to £4K a year per listing.

Average price

£5.73under the $15 to $100 sweet spot

Price range

£2.91–£11.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

46% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Styling Products. It carries 919 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

77%

Out of stock, average day

0.0%

Average rank

#94in Styling Products

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

919per listing

Listings tracked

13

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months