Hair Products

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months

661K

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

1.3%

Market size, estimated

£84Ka year

Peak month

December2.5× the quietest month

Top search term

hair care356K searches a year

Listings sell for £9.74 on average, from £1.50 to £29.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.74 that is £974 to £2K a year per listing.

Average price

£9.74under the $15 to $100 sweet spot

Price range

£1.50–£29.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£974–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #13 within Hair Oils. It carries 15,905 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#13in Hair Oils

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,905per listing

Listings tracked

60

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

53 months