hair products
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Good£1.50–£29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 661K searches
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Review moat
Bad15,905.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, hair products is a £84K/yr Amazon United Kingdom market (661K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair products market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £97K–£122K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.1%
- Avg brand age
- 53 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
340
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
32%
Top 20: 72%
Open market
43%
- COLOR WOW19%
- L'Oreal Paris10%
- OLAPLEX9%
- Nature Spell7%
- REVLON PROFESSIONAL6%
- Garnier5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top hair products search terms
- hair care356K/yr
- hair products180K/yr
- hair products for women63K/yr
- haircare48K/yr
- hair care products13K/yr
Top hair products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml
Nature Spell£8.324.4★6,319 rev
COLOR WOW Dream Coat Supernatural Spray Multi-award-winning keeps hair frizz-free for days with moisture-repellant anti-humidity technology; glass hair results 50 ml (Pack of 1)
COLOR WOW£9.144.1★11,495 rev
LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
L'Oreal Paris£5.714.7★10,404 rev
REVLON PROFESSIONAL Uniqone Hair Treatment Moisturizing Leave-in Hair Treatment Repair for Damaged Hair Hair Treatment Classic Fragrance 150 ml
REVLON PROFESSIONAL£8.074.7★104,181 rev
COLOR WOW Dream Coat Supernatural Spray. The Anti-frizz GOAT with amazing humidity-proofing powers 200ml
COLOR WOW£15.754.3★96,478 rev
Newest
by launch date
Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
OLAPLEX£18.82504 rev
Hair Syrup | Rapunzel Pre-Wash Hair Oil | Infused with Pink Grapefruit Sweet Almond & Cherry | Revitalise Your Scalp & Mind | Vegan | 100% Natural | 100ml
Hair Syrup£12.64442 rev
Bare Anatomy Rosemary & Rice Water Growth Spray | Thicker Voluminous & Hydrated Hair | Reduces Breakage | Non Greasy & Fast Absorbing | 100% Natural Extract | All Hair Types | 100ml
Bare Anatomy£8.432,626 rev
Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish
Creightons Frizz No More£1.50554 rev
TRESemme Devil Wears Prada 2 Special-Edition Heat Protect Heat Defence Spray Hair Spray up to 230C* for all hair types 270 ml
TRESemmé£3.391,817 rev
Trending
90-day click momentumOlaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
OLAPLEX£18.824.3★
K18 Mini Leave-In Molecular Hair Mask Repairs Dry or Damaged Hair Reverse Hair Damage from Bleach Colour Chemical Services & Heat 15ml
K18£25.444.3★
Bare Anatomy Rosemary & Rice Water Growth Spray | Thicker Voluminous & Hydrated Hair | Reduces Breakage | Non Greasy & Fast Absorbing | 100% Natural Extract | All Hair Types | 100ml
Bare Anatomy£8.434.0★
TRESemme Devil Wears Prada 2 Special-Edition Heat Protect Heat Defence Spray Hair Spray up to 230C* for all hair types 270 ml
TRESemmé£3.394.6★
COLOR WOW MONEY MIST Luxe Lightweight Leave-in Conditioner for Glossy Expensive-Looking Hair with Heat Protection
COLOR WOW£17.554.5★
What buyers say about hair products
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product with great results”
“Great smell”
“Excellent Value”
“very soft”
“Less hair loss”
“holds my style very well”
“Easy to take”
“I have straight hair”
“As advertised”
“moisture is great”
What buyers complain about
“It's expensive”
“doesnt make my hair feel soft”
“Smells strange”
“it made it really dry”
“Does not work as described”
“Makes hair greasy”
“It is important to note that this set is in fact very small”
“Cheap quality”
“Doesnt work on my hair”
“Caused bad allergic reaction”
Top return reasons
Common questions
- Is hair products profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 60 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the hair products niche?
- 35 brands and 340 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in hair products?
- Top complaints mined from reviews: Value For Money, Hair Related, Smell. The return rate is 0.1%.
- When does demand for hair products peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the hair products niche?
- Listings span £1.50–£29.55; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 15,905 reviews — the moat a new listing must climb.