Hair Products
weak search conversion (1.3%) — Hair Products doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Hair Products profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Products is a £84K/yr Amazon United Kingdom market (661K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Hair Products: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.9% over the last 90 days and 1.3% of searches end in a purchase.
£84K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 60 products
Top Hair Products products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 6,319
- Age
- 2y ago
COLOR WOW Dream Coat Supernatural Spray Multi-award-winning keeps hair frizz-free for days with moisture-repellant anti-humidity technology; glass hair results 50 ml (Pack of 1)
- Price
- £9.14
- Rating
- 4.1/5
- Reviews
- 11,495
- Age
- 8y ago
LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
- Price
- £5.71
- Rating
- 4.7/5
- Reviews
- 10,404
- Age
- 14y ago
REVLON PROFESSIONAL Uniqone Hair Treatment Moisturizing Leave-in Hair Treatment Repair for Damaged Hair Hair Treatment Classic Fragrance 150 ml
- Price
- £8.07
- Rating
- 4.7/5
- Reviews
- 104,181
- Age
- 14y ago
COLOR WOW Dream Coat Supernatural Spray. The Anti-frizz GOAT with amazing humidity-proofing powers 200ml
- Price
- £15.75
- Rating
- 4.3/5
- Reviews
- 96,478
- Age
- 9y ago
Trending
90-day click momentum
Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
- Price
- £18.82
- Rating
- 4.3/5
- Reviews
- 504
- Age
- 7mo ago
K18 Mini Leave-In Molecular Hair Mask Repairs Dry or Damaged Hair Reverse Hair Damage from Bleach Colour Chemical Services & Heat 15ml
- Price
- £25.44
- Rating
- 4.3/5
- Reviews
- 29,818
- Age
- 3y ago
Bare Anatomy Rosemary & Rice Water Growth Spray | Thicker Voluminous & Hydrated Hair | Reduces Breakage | Non Greasy & Fast Absorbing | 100% Natural Extract | All Hair Types | 100ml
- Price
- £8.43
- Rating
- 4.0/5
- Reviews
- 2,626
- Age
- 1y ago
TRESemme Devil Wears Prada 2 Special-Edition Heat Protect Heat Defence Spray Hair Spray up to 230C* for all hair types 270 ml
- Price
- £3.39
- Rating
- 4.6/5
- Reviews
- 1,817
- Age
- 1y ago
COLOR WOW MONEY MIST Luxe Lightweight Leave-in Conditioner for Glossy Expensive-Looking Hair with Heat Protection
- Price
- £17.55
- Rating
- 4.5/5
- Reviews
- 5,011
- Age
- 2y ago
Newest
by launch dateOlaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
- Price
- £18.82
- Rating
- 4.3/5
- Reviews
- 504
- Age
- 7mo ago
Hair Syrup | Rapunzel Pre-Wash Hair Oil | Infused with Pink Grapefruit Sweet Almond & Cherry | Revitalise Your Scalp & Mind | Vegan | 100% Natural | 100ml
- Price
- £12.64
- Rating
- 4.4/5
- Reviews
- 442
- Age
- 1y ago
Bare Anatomy Rosemary & Rice Water Growth Spray | Thicker Voluminous & Hydrated Hair | Reduces Breakage | Non Greasy & Fast Absorbing | 100% Natural Extract | All Hair Types | 100ml
- Price
- £8.43
- Rating
- 4.0/5
- Reviews
- 2,626
- Age
- 1y ago
Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish
- Price
- £1.50
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 1y ago
TRESemme Devil Wears Prada 2 Special-Edition Heat Protect Heat Defence Spray Hair Spray up to 230C* for all hair types 270 ml
- Price
- £3.39
- Rating
- 4.6/5
- Reviews
- 1,817
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
35 falling
Sellers
340
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
32%
Top 20: 72%
Open market
43%
- COLOR WOW19%
- L'Oreal Paris10%
- OLAPLEX9%
- Nature Spell7%
- REVLON PROFESSIONAL6%
- Garnier5%
Hair Products demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top Hair Products search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair care356K/yr
- hair products180K/yr
- hair products for women63K/yr
- haircare48K/yr
- hair care products13K/yr
What reviews say buyers love and hate about Hair Products
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Excellent product with great results”
“Great smell”
“Excellent Value”
“very soft”
“Less hair loss”
What buyers complain about
52% of reviews“It's expensive”
“doesnt make my hair feel soft”
“Smells strange”
“it made it really dry”
“Does not work as described”
Hair Products return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Products questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
