Hair Powder
MaybeAn estimated 0.1% of orders come back. But the top 5 products take 84% of clicks, so Hair Powder is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £2.1M/yr1.5M searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 84%top-5 click share · 8 brands · 88 sellers
Flapen Score
Hair Powder against its category
The dotted line is the Beauty average. Past it, Hair Powder is stronger. Inside it, weaker.
Market
The Hair Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Powder 1.5M times last year and spent an estimated £2.1M. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £2.1Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- texture powder309K searches a year
02 · Price
A sale here is worth £9.39.
Listings sell for £9.39 on average, from £3.62 to £19.48. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 20,000 to 25,000 of them. At £9.39 that is £188K to £235K a year per listing.
- Average price
- £9.39under the $15 to $100 sweet spot
- Price range
- £3.62–£19.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £188K–£235K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Styling Products. It carries 8,393 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Styling Products
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,393per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Hair Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Slick Gorilla Hair Styling Powder for Men Texture Powder 20g
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 32,509
- Age
- 9y ago

got2b POWDERful Volumising Styling Powder 10 g Natural Hold Powder Hair Styling Volumising Styling Hair Powder Instant Volume from the Roots Vegan Formula
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 11,826
- Age
- 15y ago

BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men
- Price
- £11.12
- Rating
- 4.2/5
- Reviews
- 3,733
- Age
- 1y ago

Slick Gorilla Lightwork Matte Hair Clay for Men Flexible Hold 70g
- Price
- £10.60
- Rating
- 4.4/5
- Reviews
- 3,024
- Age
- 6y ago

Fudge Urban Anti-Gravity Styling Powder for Men Invisible Volumizing Texture with Matte Look Hair Powder Men 10 g
- Price
- £5.16
- Rating
- 4.4/5
- Reviews
- 2,556
- Age
- 9y ago
Trending
estimated 90-day click momentum
Hair Styling Powder for Men & Women 30g Texturizing & Volumizing Powder with Matte Finish Long-Lasting Strong Hold Oil-Free & Lightweight for Natural Root Lift
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 8mo ago

BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men
- Price
- £11.12
- Rating
- 4.2/5
- Reviews
- 3,733
- Age
- 1y ago

Slick Gorilla Clay Pomade for Men Firm Hold Matte Hair Clay 70g
- Price
- £10.67
- Rating
- 4.1/5
- Reviews
- 1,953
- Age
- 6y ago

got2b POWDERful Volumising Styling Powder 10 g Natural Hold Powder Hair Styling Volumising Styling Hair Powder Instant Volume from the Roots Vegan Formula
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 11,826
- Age
- 15y ago

Based Bodyworks Texture Powder for Hair Volumizing Styling Powder for Instant Lift Matte Finish & All-Day Hold (Lightweight Non-Greasy)
- Price
- £19.48
- Rating
- 4.4/5
- Reviews
- 5,041
- Age
- 1y ago
Newest
by launch date
Hair Styling Powder for Men & Women 30g Texturizing & Volumizing Powder with Matte Finish Long-Lasting Strong Hold Oil-Free & Lightweight for Natural Root Lift
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 8mo ago

Based Bodyworks Texture Powder for Hair Volumizing Styling Powder for Instant Lift Matte Finish & All-Day Hold (Lightweight Non-Greasy)
- Price
- £19.48
- Rating
- 4.4/5
- Reviews
- 5,041
- Age
- 1y ago

BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men
- Price
- £11.12
- Rating
- 4.2/5
- Reviews
- 3,733
- Age
- 1y ago

Slick Gorilla Sea Salt Spray for Men 200ml Matte Texture Spray
- Price
- £10.66
- Rating
- 4.4/5
- Reviews
- 3,816
- Age
- 5y ago

L3VEL3 Styling Powder 30g
- Price
- £8.03
- Rating
- 4.4/5
- Reviews
- 23,427
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
88
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
4%
- Slick Gorilla49%
- Got2B33%
- BlackMask5%
- Fudge Urban4%
- BASED BODYWORKS3%
- AUIWQWFI3%
- Open — no brand owns it (2 brands, 4%)
Demand
Hair Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Hair Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- texture powder309K/yr
- hair powder246K/yr
- slick gorilla190K/yr
- hair powder men143K/yr
- hair styling powder94K/yr
- hair texture powder70K/yr
- based texture powder75K/yr
- styling powder58K/yr
- slick gorilla hair styling powder48K/yr
- gorilla46K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Powder
We read the reviews and the return reasons for every product selling here.
“Smells Awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









