Is hair powder profitable to sell on Amazon United Kingdom?

The niche generates £2.1M/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the hair powder niche?

8 brands and 88 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in hair powder?

Top complaints mined from reviews: Smell, Value For Money, Adhesion/Stickiness. The return rate is 0.1%.

When does demand for hair powder peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the hair powder niche?

Listings span £3.62–£19.48; the average listing price is £9.39 (sweet spot $15–$100). The average incumbent carries 8,393 reviews — the moat a new listing must climb.

hair powder

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.0%

search→purchase rate — share of searches ending in a sale

Market size

Incredible£2.1M

£2.1M/yr · 1.5M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.39

avg listing price — sweet spot $15–$100

Price range

Okay£3.62–£19.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad8,393.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, hair powder is a £2.1M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hair powder market data

Units sold / yr: 200K–250K; avg 20,000–25,000/product
Revenue / yr: £1.9M–£2.3M; units × avg price
Conversion rate: 15.0%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Slick Gorilla49%
Got2B33%
BlackMask5%
Fudge Urban4%
BASED BODYWORKS3%
AUIWQWFI3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top hair powder search terms

texture powder309K/yr -18.8%8.3% conv.
hair powder246K/yr -17.0%13.0% conv.
slick gorilla190K/yr +12.3%12.0% conv.
hair powder men143K/yr -25.9%12.3% conv.
hair styling powder94K/yr -43.6%9.6% conv.
hair texture powder70K/yr -27.9%10.0% conv.
based texture powder75K/yr -33.7%2.7% conv.
styling powder58K/yr -45.0%10.4% conv.
slick gorilla hair styling powder48K/yr -20.6%24.2% conv.
gorilla46K/yr -13.9%1.6% conv.

All search terms

Top hair powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Slick Gorilla Hair Styling Powder for Men Texture Powder 20g

Slick Gorilla£9.774.4★32,509 rev

got2b POWDERful Volumising Styling Powder 10 g Natural Hold Powder Hair Styling Volumising Styling Hair Powder Instant Volume from the Roots Vegan Formula

Got2B£3.624.5★11,826 rev

BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men

BlackMask£11.124.2★3,733 rev

Slick Gorilla Lightwork Matte Hair Clay for Men Flexible Hold 70g

Slick Gorilla£10.604.4★3,024 rev

Fudge Urban Anti-Gravity Styling Powder for Men Invisible Volumizing Texture with Matte Look Hair Powder Men 10 g

Fudge Urban£5.164.4★2,556 rev

Newest

by launch date

Hair Styling Powder for Men & Women 30g Texturizing & Volumizing Powder with Matte Finish Long-Lasting Strong Hold Oil-Free & Lightweight for Natural Root Lift

AUIWQWFI£7.0332 rev

8mo ago

Based Bodyworks Texture Powder for Hair Volumizing Styling Powder for Instant Lift Matte Finish & All-Day Hold (Lightweight Non-Greasy)

BASED BODYWORKS£19.485,041 rev

1y ago

BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men

BlackMask£11.123,733 rev

1y ago

Slick Gorilla Sea Salt Spray for Men 200ml Matte Texture Spray

Slick Gorilla£10.663,816 rev

5y ago

L3VEL3 Styling Powder 30g

L3£8.0323,427 rev

5y ago

What buyers say about hair powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent Product”

Hair Styling10%

“Good styler, my son likes it”

Texture/Consistency-Overall7%

“Good texture”

Value For Money7%

“Good price”

Advertised Vs Actual Product7%

“Works well and as described”

Suitability Straight Hair6%

“It keeps my hair in place well”

Smell5%

“The scent is quite strong”

Efficiency4%

“it's very effective”

Ease Of Use4%

“Easy to use”

Durability4%

“Lasts the day”

What buyers complain about

Smell16%

“Smells Awful”

Value For Money8%

“Too expensive”

Adhesion/Stickiness7%

“Sticky, tacky, firm hold”

Functionality-Overall6%

“Awful product stay away it run like a cracked pipe white”

Hair Related6%

“Has small sandy like particles which don't look great in your hair”

Moist/Dry4%

“Hair feels dry”

Oily/Greasy4%

“Bit greasy”

Quality-Overall4%

“Cheap trigger”

Leak-Proof3%

“However, on this occasion the product arrived minus the lid, which caused some leakage”

Hair Styling2%

“it did not help lift hair or style it”

Top return reasons

Functionality-Overall19%

Advertised Vs Actual Product10%

Suitability Short Hair9%

Quality-Overall9%

Defective Material/Parts6%

Hair Related6%

Value For Money4%

Smell3%

Material Quality3%

Ingredients-Overall3%

Common questions

Is hair powder profitable to sell on Amazon United Kingdom?: The niche generates £2.1M/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the hair powder niche?: 8 brands and 88 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in hair powder?: Top complaints mined from reviews: Smell, Value For Money, Adhesion/Stickiness. The return rate is 0.1%.
When does demand for hair powder peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the hair powder niche?: Listings span £3.62–£19.48; the average listing price is £9.39 (sweet spot $15–$100). The average incumbent carries 8,393 reviews — the moat a new listing must climb.