Hair Powder
Hair Powder shows low returns (0.1%), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Hair Powder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Powder is a £2.1M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Hair Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.5% over the last 90 days and 15.0% of searches end in a purchase.
£2.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top Hair Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Slick Gorilla Hair Styling Powder for Men Texture Powder 20g
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 32,509
- Age
- 9y ago
got2b POWDERful Volumising Styling Powder 10 g Natural Hold Powder Hair Styling Volumising Styling Hair Powder Instant Volume from the Roots Vegan Formula
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 11,826
- Age
- 15y ago
BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men
- Price
- £11.12
- Rating
- 4.2/5
- Reviews
- 3,733
- Age
- 1y ago
Slick Gorilla Lightwork Matte Hair Clay for Men Flexible Hold 70g
- Price
- £10.60
- Rating
- 4.4/5
- Reviews
- 3,024
- Age
- 6y ago
Fudge Urban Anti-Gravity Styling Powder for Men Invisible Volumizing Texture with Matte Look Hair Powder Men 10 g
- Price
- £5.16
- Rating
- 4.4/5
- Reviews
- 2,556
- Age
- 9y ago
Trending
90-day click momentum
Hair Styling Powder for Men & Women 30g Texturizing & Volumizing Powder with Matte Finish Long-Lasting Strong Hold Oil-Free & Lightweight for Natural Root Lift
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 8mo ago
BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men
- Price
- £11.12
- Rating
- 4.2/5
- Reviews
- 3,733
- Age
- 1y ago
Slick Gorilla Clay Pomade for Men Firm Hold Matte Hair Clay 70g
- Price
- £10.67
- Rating
- 4.1/5
- Reviews
- 1,953
- Age
- 6y ago
got2b POWDERful Volumising Styling Powder 10 g Natural Hold Powder Hair Styling Volumising Styling Hair Powder Instant Volume from the Roots Vegan Formula
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 11,826
- Age
- 15y ago
Based Bodyworks Texture Powder for Hair Volumizing Styling Powder for Instant Lift Matte Finish & All-Day Hold (Lightweight Non-Greasy)
- Price
- £19.48
- Rating
- 4.4/5
- Reviews
- 5,041
- Age
- 1y ago
Newest
by launch dateHair Styling Powder for Men & Women 30g Texturizing & Volumizing Powder with Matte Finish Long-Lasting Strong Hold Oil-Free & Lightweight for Natural Root Lift
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 8mo ago
Based Bodyworks Texture Powder for Hair Volumizing Styling Powder for Instant Lift Matte Finish & All-Day Hold (Lightweight Non-Greasy)
- Price
- £19.48
- Rating
- 4.4/5
- Reviews
- 5,041
- Age
- 1y ago
BlackMask Texture Powder for Men Easy to Apply - Instantly Adds Texture & Volume All-Natural Ingredients Strong Hold Hair Powder for Men
- Price
- £11.12
- Rating
- 4.2/5
- Reviews
- 3,733
- Age
- 1y ago
Slick Gorilla Sea Salt Spray for Men 200ml Matte Texture Spray
- Price
- £10.66
- Rating
- 4.4/5
- Reviews
- 3,816
- Age
- 5y ago
L3VEL3 Styling Powder 30g
- Price
- £8.03
- Rating
- 4.4/5
- Reviews
- 23,427
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
88
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
4%
- Slick Gorilla49%
- Got2B33%
- BlackMask5%
- Fudge Urban4%
- BASED BODYWORKS3%
- AUIWQWFI3%
- Open — no brand owns it (2 brands, 4%)
Hair Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.2×
Top Hair Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- texture powder309K/yr
- hair powder246K/yr
- slick gorilla190K/yr
- hair powder men143K/yr
- hair styling powder94K/yr
- hair texture powder70K/yr
- based texture powder75K/yr
- styling powder58K/yr
- slick gorilla hair styling powder48K/yr
- gorilla46K/yr
What reviews say buyers love and hate about Hair Powder
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Excellent Product”
“Good styler, my son likes it”
“Good texture”
“Good price”
“Works well and as described”
What buyers complain about
60% of reviews“Smells Awful”
“Too expensive”
“Sticky, tacky, firm hold”
“Awful product stay away it run like a cracked pipe white”
“Has small sandy like particles which don't look great in your hair”
Hair Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
