Hair Perfume

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months

316K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

2.4%

Market size, estimated

£106Ka year

Peak month

December2.6× the quietest month

Top search term

hair perfume117K searches a year

Listings sell for £14.06 on average, from £3.78 to £67.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.06 that is £1K to £4K a year per listing.

Average price

£14.06under the $15 to $100 sweet spot

Price range

£3.78–£67.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #164 within Fragrances. It carries 5,827 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

97%

Out of stock, average day

14.8%

Average rank

#164in Fragrances

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,827per listing

Listings tracked

35

18 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

5Amazon's first-year sales bar

Average brand age

43 months