Is hair perfume profitable to sell on Amazon United Kingdom?

The niche generates £106K/yr across 35 tracked products. 5 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the hair perfume niche?

25 brands and 84 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in hair perfume?

Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.1%.

When does demand for hair perfume peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the hair perfume niche?

Listings span £3.78–£67.18; the average listing price is £14.06 (sweet spot $15–$100). The average incumbent carries 5,827 reviews — the moat a new listing must climb.

hair perfume

Worth a look

Shows low returns (0.1%), but soft demand (-6.3% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Great£3.78–£67.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£14.06

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay£106K

£106K/yr · 316K searches

Review moat

Bad5,827

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, hair perfume is a £106K/yr Amazon United Kingdom market (316K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hair perfume market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £84K–£112K; units × avg price
Conversion rate: 2.4%
Avg BSR: #164
Page quality: 0%
Prime: 97%
Sponsored: 80%
Out of stock: 14.8%
Avg brand age: 43 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

46%

Top 20: 86%

Open market

40%

Kitsch12%
AuraAnge12%
MCoBeauty11%
Moroccanoil11%
Baylis & Harding8%
OUAI6%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -6.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top hair perfume search terms

hair perfume117K/yr -16.9%1.9% conv.
hair perfume for women57K/yr +0.3%2.3% conv.
hair mist43K/yr +6.3%1.6% conv.
hair and body mist15K/yr +52.6%0.7% conv.
kitsch hair perfume34K/yr -30.1%1.5% conv.
gisou hair perfume14K/yr -2.8%0.5% conv.
hair mist perfume12K/yr +8.6%1.3% conv.
hair fragrance9K/yr -32.6%0.7% conv.
hair fragrance spray4K/yr +25.5%1.9% conv.
hair perfume mist4K/yr -23.5%2.2% conv.

All search terms

Top hair perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AuraAnge 1Pcs Coconut Vanilla Hair Perfume and Body Spray for Women - All-Day Light Fragrance Mist for Hair & Skin - Concentrated Body Spray with Essential Oils

AuraAnge£6.363.7★87 rev

Moroccanoil Hair and Body Fragrance Mist 30 ml

Moroccanoil£10.884.4★8,960 rev

MCoBeauty Fragrance Mist - No. 4 Vanilla & Macadamia

MCoBeauty£5.183.9★70 rev

Baylis & Harding The Edit Vanilla Seduction Body & Hair Mist 250 ml (Pack of 1)

Baylis & Harding£5.424.2★60 rev

Kitsch Hair Perfume for Women - Warm Sugar | Clean Deodorizing & Patented Odor-Eliminating Technology Hair Spray & Body Mist - Freshen Hair Body & Pillows - Pink Grapefruit & Vanilla Scent - 50mL

Kitsch£21.774.5★2,482 rev

Newest

by launch date

Hair Perfume for Women Honey Peach Hair Mist Perfume Long-lasting Fragrance Relieves Dryness 2-in-1 Hair and Body Mist Fresh Hair and Body 100ml

SOLUAME£8.8419 rev

1mo ago

Kitsch KitschPopCharm Sets Interchangeable Charms For Hair Clips Hair Brushes | Durable Assorted Cute Charms | Compatible with KitschPopHair Accessories - Coastal Cottage 6pcs

Kitsch£8.0455 rev

5mo ago

MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens

MERWAVE£16.9530 rev

5mo ago

2-In-1 Hair Perfume & Hair Oil - 10 Pcs Mini Hair Perfume For Women - Hair Serum For Dry Damaged Hair - Long Lasting Moisturization And Fragrance Hair Care Gift Set For All Hair Types Daily&Travel

HERBINSOLS£4.863 rev

6mo ago

Coconut Vanilla Body Spray for Women - All-Day Light Vanilla Perfume Body for Hair & Skin with Essential Oils

MrDalio£5.7037 rev

7mo ago

What buyers say about hair perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell34%

“Smells lush”

Quality-Overall8%

“Surprisingly good conditioner”

Soft Feel5%

“My hair feels softer”

Value For Money4%

“Great for the price”

Ease Of Use4%

“The handle is easy for me to use”

Moist/Dry3%

“So moisturising”

Advertised Vs Actual Product2%

“as advertised”

Hair Growth2%

“revive my hair”

Hair Styling2%

“I imagine it would be really useful for people who use straighteners regularly”

Suitability Curly Hair2%

“naturally curly hair”

What buyers complain about

Smell22%

“No lasting smell”

Value For Money9%

“Expensive”

Hair Related6%

“a truly horrific hair damaging product”

Durability5%

“Breaks”

Functionality-Overall4%

“it simply stopped working”

Oily/Greasy3%

“it also made my hair greasy”

Moist/Dry3%

“nothing that helped any dryness”

Size-Overall3%

“although it is quite large”

Advertised Vs Actual Product3%

“not the same as the pictures”

Quality-Overall3%

“it needs to be a far better product”

Top return reasons

Smell44%

Leak-Proof9%

Size-Overall8%

Defective Material/Parts6%

Advertised Vs Actual Product6%

Value For Money5%