Hair Perfume
Hair Perfume shows low returns (0.1%), but soft demand (-6.3% this quarter) keeps it on the watch list.
Flapen Score
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Is Hair Perfume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Perfume is a £106K/yr Amazon United Kingdom market (316K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Hair Perfume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.3% over the last 90 days and 2.4% of searches end in a purchase.
£106K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 35 products
Top Hair Perfume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AuraAnge 1Pcs Coconut Vanilla Hair Perfume and Body Spray for Women - All-Day Light Fragrance Mist for Hair & Skin - Concentrated Body Spray with Essential Oils
- Price
- £6.36
- Rating
- 3.7/5
- Reviews
- 87
- Age
- 1y ago
Moroccanoil Hair and Body Fragrance Mist 30 ml
- Price
- £10.88
- Rating
- 4.4/5
- Reviews
- 8,960
- Age
- 5y ago
MCoBeauty Fragrance Mist - No. 4 Vanilla & Macadamia
- Price
- £5.18
- Rating
- 3.9/5
- Reviews
- 70
- Age
- 11mo ago
Baylis & Harding The Edit Vanilla Seduction Body & Hair Mist 250 ml (Pack of 1)
- Price
- £5.42
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago
Kitsch Hair Perfume for Women - Warm Sugar | Clean Deodorizing & Patented Odor-Eliminating Technology Hair Spray & Body Mist - Freshen Hair Body & Pillows - Pink Grapefruit & Vanilla Scent - 50mL
- Price
- £21.77
- Rating
- 4.5/5
- Reviews
- 2,482
- Age
- 7mo ago
Trending
90-day click momentum
Hair Perfume for Women Honey Peach Hair Mist Perfume Long-lasting Fragrance Relieves Dryness 2-in-1 Hair and Body Mist Fresh Hair and Body 100ml
- Price
- £8.84
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 1mo ago
MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens
- Price
- £16.95
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 5mo ago
Kitsch KitschPopCharm Sets Interchangeable Charms For Hair Clips Hair Brushes | Durable Assorted Cute Charms | Compatible with KitschPopHair Accessories - Coastal Cottage 6pcs
- Price
- £8.04
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 5mo ago
Kérastase Paris Gloss Absolu Hair Mist
- Price
- £24.65
- Rating
- 4.2/5
- Reviews
- 466
- Age
- 10mo ago
2-In-1 Hair Perfume & Hair Oil - 10 Pcs Mini Hair Perfume For Women - Hair Serum For Dry Damaged Hair - Long Lasting Moisturization And Fragrance Hair Care Gift Set For All Hair Types Daily&Travel
- Price
- £4.86
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch dateHair Perfume for Women Honey Peach Hair Mist Perfume Long-lasting Fragrance Relieves Dryness 2-in-1 Hair and Body Mist Fresh Hair and Body 100ml
- Price
- £8.84
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 1mo ago
Kitsch KitschPopCharm Sets Interchangeable Charms For Hair Clips Hair Brushes | Durable Assorted Cute Charms | Compatible with KitschPopHair Accessories - Coastal Cottage 6pcs
- Price
- £8.04
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 5mo ago
MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens
- Price
- £16.95
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 5mo ago
2-In-1 Hair Perfume & Hair Oil - 10 Pcs Mini Hair Perfume For Women - Hair Serum For Dry Damaged Hair - Long Lasting Moisturization And Fragrance Hair Care Gift Set For All Hair Types Daily&Travel
- Price
- £4.86
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 6mo ago
Coconut Vanilla Body Spray for Women - All-Day Light Vanilla Perfume Body for Hair & Skin with Essential Oils
- Price
- £5.70
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
25 falling
Sellers
84
Top-5 brand share
54%
Top 20: 96%
Top-5 click share
46%
Top 20: 86%
Open market
40%
- Kitsch12%
- AuraAnge12%
- MCoBeauty11%
- Moroccanoil11%
- Baylis & Harding8%
- OUAI6%
Hair Perfume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Hair Perfume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair perfume117K/yr
- hair perfume for women57K/yr
- hair mist43K/yr
- hair and body mist15K/yr
- kitsch hair perfume34K/yr
- gisou hair perfume14K/yr
- hair mist perfume12K/yr
- hair fragrance9K/yr
- hair fragrance spray4K/yr
- hair perfume mist4K/yr
What reviews say buyers love and hate about Hair Perfume
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Smells lush”
“Surprisingly good conditioner”
“My hair feels softer”
“Great for the price”
“The handle is easy for me to use”
What buyers complain about
60% of reviews“No lasting smell”
“Expensive”
“a truly horrific hair damaging product”
“Breaks”
“it simply stopped working”
Hair Perfume return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Perfume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
