Hair Paste
FailThe top 5 products take 89% of clicks, so Hair Paste is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £145K/yr101K searches / yr
- 90-day growth
- +12.8%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 133 sellers
Flapen Score
Hair Paste against its category
The dotted line is the Beauty average. Past it, Hair Paste is stronger. Inside it, weaker.
Market
The Hair Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Paste 101K times last year and spent an estimated £145K. The top 5 brands take 95% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- +12.8%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £145Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- hair paste23K searches a year
02 · Price
A sale here is worth £9.21.
Listings sell for £9.21 on average, from £3.62 to £25.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £9.21 that is £12K to £14K a year per listing.
- Average price
- £9.21under the $15 to $100 sweet spot
- Price range
- £3.62–£25.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £12K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Styling Products. It carries 5,185 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Styling Products
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,185per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Hair Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 10y ago

Schwarzkopf got2b PhenoMENal Moulding Vegan Medium Hold No Stickiness Natural Finish Silicone Free Hair Paste 100ml
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 724
- Age
- 10y ago

American Crew Defining Paste with Medium Hold and Low Shine Gifts for Men for Thickening and Texture Matte Finish Hair Styling Wax for Men - 85 g
- Price
- £10.15
- Rating
- 4.4/5
- Reviews
- 9,083
- Age
- 19y ago

Johnnys Chop Shop - No. 1 Matt Paste In A Tin Strong Hold Natural Finish (75g)
- Price
- £6.85
- Rating
- 4.4/5
- Reviews
- 1,166
- Age
- 7y ago

Fudge Professional Matte Hed Medium Hold Texturizing Hair Cream Matte Finish Humidity Resistant with Kaolin Clay 83 g
- Price
- £7.72
- Rating
- 4.1/5
- Reviews
- 1,063
- Age
- 6y ago
Trending
estimated 90-day click momentum
Fudge Professional Matte Hed Medium Hold Texturizing Hair Cream Matte Finish Humidity Resistant with Kaolin Clay 83 g
- Price
- £7.72
- Rating
- 4.1/5
- Reviews
- 1,063
- Age
- 6y ago

Schwarzkopf got2b PhenoMENal Moulding Vegan Medium Hold No Stickiness Natural Finish Silicone Free Hair Paste 100ml
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 724
- Age
- 10y ago

American Crew Fiber High Hold with Low Shine Gifts for Men for Thickening and Texture Matte Finish Hair Styling Wax for Men - 85 g
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 28,948
- Age
- 19y ago

Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 10y ago

American Crew Defining Paste with Medium Hold and Low Shine Gifts for Men for Thickening and Texture Matte Finish Hair Styling Wax for Men - 85 g
- Price
- £10.15
- Rating
- 4.4/5
- Reviews
- 9,083
- Age
- 19y ago
Newest
by launch date
Fudge Professional Matte Hed Medium Hold Texturizing Hair Cream Matte Finish Humidity Resistant with Kaolin Clay 83 g
- Price
- £7.72
- Rating
- 4.1/5
- Reviews
- 1,063
- Age
- 6y ago

Slick Gorilla Lightwork Matte Hair Clay for Men Flexible Hold 70g
- Price
- £10.60
- Rating
- 4.4/5
- Reviews
- 3,024
- Age
- 6y ago

Johnnys Chop Shop - No. 1 Matt Paste In A Tin Strong Hold Natural Finish (75g)
- Price
- £6.85
- Rating
- 4.4/5
- Reviews
- 1,166
- Age
- 7y ago

ManCave Texturising Hair Paste for Men Natural Looking Texture and Definition with Panthenol Arginine and Caffeine Flexible and Reworkable Hold Vegan Cruelty Free 75 ml Packaging May Vary
- Price
- £5.38
- Rating
- 4.2/5
- Reviews
- 645
- Age
- 8y ago

Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
133
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
3%
- Got2B72%
- American Crew10%
- Johnny's Chop Shop6%
- Fudge4%
- ManCave3%
- Slick Gorilla3%
- Open — no brand owns it (1 brand, 3%)
Demand
Hair Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Hair Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair paste23K/yr
- got2b beach matt paste12K/yr
- hair paste men12K/yr
- matt paste7K/yr
- mens hair paste8K/yr
- matte paste6K/yr
- matte hair paste5K/yr
- matt hair paste4K/yr
- matt paste hair men4K/yr
- matte paste hair men4K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Paste
We read the reviews and the return reasons for every product selling here.
“Smells Awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









