Skip to content

Hair Paste

Fail

The top 5 products take 89% of clicks, so Hair Paste is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£145K/yr101K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
89%top-5 click share · 7 brands · 133 sellers

Flapen Score

Hair Paste against its category

The dotted line is the Beauty average. Past it, Hair Paste is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Paste 101K times last year and spent an estimated £145K. The top 5 brands take 95% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
15.6%
Market size, estimated
£145Ka year
Peak month
October1.5× the quietest month
Top search term
hair paste23K searches a year

02 · Price

A sale here is worth £9.21.

Listings sell for £9.21 on average, from £3.62 to £25.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £9.21 that is £12K to £14K a year per listing.

Average price
£9.21under the $15 to $100 sweet spot
Price range
£3.62–£25.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Styling Products. It carries 5,185 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Styling Products
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,185per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Hair Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

133

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • Brand 172%
  • Brand 210%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Hair Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Hair Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair paste23K/yr
  • got2b beach matt paste12K/yr
  • hair paste men12K/yr
  • matt paste7K/yr
  • mens hair paste8K/yr
  • matte paste6K/yr
  • matte hair paste5K/yr
  • matt hair paste4K/yr
  • matt paste hair men4K/yr
  • matte paste hair men4K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Paste

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Smell”
0.1%of orders come back
“Smells Awful”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hair Paste questions

Answered from the same tracked data.