Hair Oil for Dry Damaged Hair

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months

352K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

11.3%

Market size, estimated

£237Ka year

Peak month

December1.4× the quietest month

Top search term

hair oil for dry damaged hair79K searches a year

Listings sell for £5.94 on average, from £3.31 to £17.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £5.94 that is £15K to £18K a year per listing.

Average price

£5.94under the $15 to $100 sweet spot

Price range

£3.31–£17.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

£15K–£18K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Hair Oils. It carries 6,148 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#50in Hair Oils

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,148per listing

Listings tracked

9

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months