Is hair oil for dry damaged hair profitable to sell on Amazon United Kingdom?

The niche generates £237K/yr across 9 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (36/100).

How competitive is the hair oil for dry damaged hair niche?

4 brands and 115 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hair oil for dry damaged hair?

Top complaints mined from reviews: Oily/Greasy, Smell, Allergies. The return rate is 0.1%.

When does demand for hair oil for dry damaged hair peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the hair oil for dry damaged hair niche?

Listings span £3.31–£17.06; the average listing price is £5.94 (sweet spot $15–$100). The average incumbent carries 6,148 reviews — the moat a new listing must climb.

hair oil for dry damaged hair

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£237K

£237K/yr · 352K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,148.22

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.94

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Price range

Bad£3.31–£17.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hair oil for dry damaged hair is a £237K/yr Amazon United Kingdom market (352K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hair oil for dry damaged hair market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: £178K–£238K; units × avg price
Conversion rate: 11.3%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

115

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

L'Oreal Paris64%
Pantene22%
L'Oréal Professionnel Paris7%
OGX7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top hair oil for dry damaged hair search terms

hair oil for dry damaged hair79K/yr +37.2%5.6% conv.
loreal hair oil53K/yr -20.9%10.4% conv.
pantene hair oil45K/yr +6.4%10.0% conv.
elvive hair oil25K/yr -21.0%11.6% conv.
loreal extraordinary oil21K/yr -21.8%8.5% conv.
loreal oil18K/yr -6.2%9.8% conv.
loreal elvive extraordinary oil16K/yr -12.1%10.2% conv.
elvive extraordinary oil13K/yr -4.6%9.8% conv.
extraordinary oil11K/yr -12.4%11.5% conv.
hair oil for dry hair11K/yr -46.1%3.7% conv.

All search terms

Top hair oil for dry damaged hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml

L'Oreal Paris£5.714.7★10,404 rev

Pantene Pro-V Smooth & Sleek Argan Infused Hair Oil 100ml for Frizzy Dull Hair Daily Leave In Nourishing Oil Tames Frizz Makes Hair Silky Smooth and Enhances Shine With Pro-V Nutrients

Pantene£3.314.7★1,638 rev

LOréal Professionnel Absolut Repair 10-in-1 Leave-in Oil With Protein And Gold Quinoa for Dry And Damaged Hair Serie Expert 90 ml

L'Oréal Professionnel Paris£17.064.6★19,620 rev

Pantene Pro-V Repair & Protect Keratin Protect Hair Oil 100ml for Intensive Care. Daily Leave in Nourishing Oil. It Helps Repair Hair Surface Damage in One Use. Perfect for Dry Damaged Hair

Pantene£3.444.7★653 rev

OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml

OGX£4.194.3★19,890 rev

Newest

by launch date

Pantene 7-in-1 Weightless Hair Oil Mist with Biotin 145ml

Pantene£3.78807 rev

2y ago

Pantene Pro-V Defined Curls Coconut Infused Hair Oil 100ml for Frizzy Unruly Curls. Daily Leave in Nourishing Oil. Deeply Moisturises Softens Hair and Prevents Protein Loss

Pantene£3.88613 rev

4y ago

LOréal Professionnel Absolut Repair 10-in-1 Leave-in Oil With Protein And Gold Quinoa for Dry And Damaged Hair Serie Expert 90 ml

L'Oréal Professionnel Paris£17.0619,620 rev

5y ago

OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml

OGX£4.1919,890 rev

6y ago

LOréal Paris Elvive Extraordinary Coconut Oil Miracle Hair Serum Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml

L'Oreal Paris£6.511,016 rev

7y ago

What buyers say about hair oil for dry damaged hair

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“the scent is beautiful too”

Quality-Overall13%

“Good serum”

Soft Feel11%

“makes my hair so soft”

Value For Money6%

“much cheaper”

Hair Growth6%

“helped it grow tons”

Moist/Dry5%

“moisture is great”

Hair Styling3%

“Great hair tamer”

Brightness/Shine/Glow3%

“adds shine”

Weight Light3%

“I really appreciate that this serum is lightweight”

Oily/Greasy3%

“This leaves hair silky smooth and non-greasy”

What buyers complain about

Oily/Greasy19%

“Too oily”

Smell8%

“This hairspray doesnt smell nice”

Allergies5%

“Itchy rash”

Moist/Dry5%

“Hair still dry”

Quality-Overall5%

“Mediocre”

Hair Related4%

“hair being weighed down”

Value For Money2%

“Waste of money”

Functionality-Overall2%

“The cap didnt come off so unable to get to the pump”

Suitability Oily Skin2%

“Made my hair look greasy and feel sticky”

Brightness/Shine/Glow2%

“Not as shiny as expected”

Top return reasons

Smell23%

Oily/Greasy18%

Quality-Overall7%

Moist/Dry7%

Defective Material/Parts7%

Suitability Short Hair7%

Advertised Vs Actual Product7%

Product Condition3%

Functionality-Overall3%

Leak-Proof3%

Common questions

Is hair oil for dry damaged hair profitable to sell on Amazon United Kingdom?: The niche generates £237K/yr across 9 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (36/100).
How competitive is the hair oil for dry damaged hair niche?: 4 brands and 115 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hair oil for dry damaged hair?: Top complaints mined from reviews: Oily/Greasy, Smell, Allergies. The return rate is 0.1%.
When does demand for hair oil for dry damaged hair peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the hair oil for dry damaged hair niche?: Listings span £3.31–£17.06; the average listing price is £5.94 (sweet spot $15–$100). The average incumbent carries 6,148 reviews — the moat a new listing must climb.