How competitive is the Hair Oil Applicator Bottle niche on Amazon United Kingdom?

13 brands and 27 sellers compete in Hair Oil Applicator Bottle on Amazon United Kingdom. The top 5 Hair Oil Applicator Bottle products take 63% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Hair Oil Applicator Bottle?

Hair Oil Applicator Bottle buyers on Amazon United Kingdom complain most about Leak-Proof, Functionality-Overall, Ease Of Cleaning, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Hair Oil Applicator Bottle niche?

Hair Oil Applicator Bottle sells for £6.47 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.86–£14.73. The average incumbent carries 908 reviews — the moat a new listing must climb.

Hair Oil Applicator Bottle

prices mostly outside the sweet spot ($2.86–$14.73) — Hair Oil Applicator Bottle doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47

This niche Category average · 2,481 niches

Is Hair Oil Applicator Bottle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Oil Applicator Bottle is a £123K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Hair Oil Applicator Bottle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.6% over the last 90 days and 6.5% of searches end in a purchase.

£123K

revenue / yr

Units sold / yr25K

Search volume / yr-18.6%292K

Conversion rate6.5%

Avg price£6.47

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers13 · 27

Top-5 product click share63%

Open market25%

Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Top Hair Oil Applicator Bottle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Brushworks Hair Oil Applicator - Easy-Use Comb-Head Hair Serum & Oil Applicator Bottle with Measurement Markings for Even Hair & Scalp Application Vegan & Cruelty Free

Price: £2.86
Rating: 3.9/5
Reviews: 916
Age: 2y ago

Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml

Price: £8.32
Rating: 4.4/5
Reviews: 6,319
Age: 2y ago

Gezimetie Root Comb Applicator Hair Dye 3 Pack Bottle with Graduated Scale

Price: £4.73
Rating: 4.2/5
Reviews: 2,443
Age: 3y ago

2 Pcs Hair Oil Applicator Bottle Scalp Massager Root Comb Massager

Price: £5.08
Rating: 2.2/5
Reviews: 5
Age: 9mo ago

DUAIU Hair Oil Applicator Bottle with Leak-Proof Continuous Spray Bottle (200ml) & Scalp Massager Shampoo Brush for Hair Growth & Scalp Care Set Hairdressing Tools for Salon & Home Use (3PCS)

Price: £7.94
Rating: 4.4/5
Reviews: 115
Age: 1y ago

Newest

by launch date

2 Pcs Hair Oil Applicator Hair Oil Applicator Bottle and Scalp Massager Portable Liquid Oiling Dispenser Root Comb Massager with Roller Ball Oiling Dispenser for Scalp Treatme

Price: £7.15
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Okeno Select 5pcs Hair Oil Applicator Bottle Head Massage Brush Hair Oil Applicator Bottle Hair Dyeing Brush Bottles Applicator Bottles for Oil Hair Oiling Applicators

Price: £5.43
Rating: 5.0/5
Reviews: 2
Age: 8mo ago

2 Pcs Hair Oil Applicator Bottle Scalp Massager Root Comb Massager

Price: £5.08
Rating: 2.2/5
Reviews: 5
Age: 9mo ago

Nature Spell Batana Oil for Hair Growth with Comb Applicator Vegan 150ml

Price: £8.38
Rating: 4.5/5
Reviews: 781
Age: 11mo ago

DUAIU Hair Oil Applicator Bottle with Leak-Proof Continuous Spray Bottle (200ml) & Scalp Massager Shampoo Brush for Hair Growth & Scalp Care Set Hairdressing Tools for Salon & Home Use (3PCS)

Price: £7.94
Rating: 4.4/5
Reviews: 115
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

21%

Brushworks32%
Nature Spell23%
Gezimetie11%
SNMYGS5%
DUAIU5%
WL-YBOPRO4%

Hair Oil Applicator Bottle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume292KCVR6.5%Products17Brands13Top 5 Brands75%OOS Rate6.3%Rating4.2★Reviews908Avg BSR#159

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top Hair Oil Applicator Bottle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hair oil applicator78K/yr +24.6%7.2% conv.
scalp oil applicator14K/yr +116.7%2.9% conv.
oil applicator for hair20K/yr -18.9%5.5% conv.
hair oil bottle17K/yr -24.6%5.0% conv.
applicator bottle12K/yr -16.2%2.6% conv.
hair oil applicator bottle79K/yr -85.1%7.1% conv.
scalp applicator6K/yr +57.0%1.9% conv.
root comb applicator bottle11K/yr -35.7%5.5% conv.
oil bottle for hair13K/yr -39.2%5.7% conv.
hair applicator bottle6K/yr +1.2%5.7% conv.

What reviews say buyers love and hate about Hair Oil Applicator Bottle

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Quality-Overall21%

“I must admit the quality is accurate to the price”

Hair Growth13%

“Good for hair loss”

Smell9%

“The smell is distinct”

Soft Feel7%

“my hair feels so soft”

Ease Of Use7%

“Easy to use”

What buyers complain about

65% of reviews

Leak-Proof31%

“Leaks really bad”

Functionality-Overall6%

“Didn't work”

Ease Of Cleaning5%

“But a bit difficult to clean”

Value For Money5%

“are therefore more expensive”

Advertised Vs Actual Product4%

“Misleading, scummy”

Hair Oil Applicator Bottle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

18%

2Size-Overall

14%

3Functionality-Overall

10%

4Dispensing Mechanism

5Quality-Overall

Common Hair Oil Applicator Bottle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Oil Applicator Bottle 46/100 on Amazon United Kingdom — Skip it. The niche generates £123K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -18.6% over the last 90 days.