Hair Oil Applicator Bottle

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months

292K

Growth, 90 days vs prior 90

-18.6%

Conversion, latest week

6.5%

Market size, estimated

£123Ka year

Peak month

January1.9× the quietest month

Top search term

hair oil applicator78K searches a year

Listings sell for £6.47 on average, from £2.86 to £14.73. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £6.47 that is £10K to £13K a year per listing.

Average price

£6.47under the $15 to $100 sweet spot

Price range

£2.86–£14.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

£10K–£13K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #159 within Hair Colour. It carries 908 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

88%

Out of stock, average day

6.3%

Average rank

#159in Hair Colour

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

908per listing

Listings tracked

17

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months