Is hair oil applicator bottle profitable to sell on Amazon United Kingdom?

The niche generates £123K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (46/100).

How competitive is the hair oil applicator bottle niche?

13 brands and 27 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in hair oil applicator bottle?

Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Ease Of Cleaning. The return rate is 0.2%.

When does demand for hair oil applicator bottle peak?

Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the hair oil applicator bottle niche?

Listings span £2.86–£14.73; the average listing price is £6.47 (sweet spot $15–$100). The average incumbent carries 908 reviews — the moat a new listing must climb.

hair oil applicator bottle

Skip it

Prices mostly outside the sweet spot ($2.86–$14.73) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good908.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£123K

£123K/yr · 292K searches

Avg price

Bad£6.47

avg listing price — sweet spot $15–$100

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

Price range

Bad£2.86–£14.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, hair oil applicator bottle is a £123K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hair oil applicator bottle market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £129K–£162K; units × avg price
Conversion rate: 6.5%
Avg BSR: #159
Page quality: 0%
Prime: 88%
Sponsored: 59%
Out of stock: 6.3%
Avg brand age: 27 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

21%

Brushworks32%
Nature Spell23%
Gezimetie11%
SNMYGS5%
DUAIU5%
WL-YBOPRO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Open Trend

Top hair oil applicator bottle search terms

hair oil applicator78K/yr +24.6%7.2% conv.
scalp oil applicator14K/yr +116.7%2.9% conv.
oil applicator for hair20K/yr -18.9%5.5% conv.
hair oil bottle17K/yr -24.6%5.0% conv.
applicator bottle12K/yr -16.2%2.6% conv.
hair oil applicator bottle79K/yr -85.1%7.1% conv.
scalp applicator6K/yr +57.0%1.9% conv.
root comb applicator bottle11K/yr -35.7%5.5% conv.
oil bottle for hair13K/yr -39.2%5.7% conv.
hair applicator bottle6K/yr +1.2%5.7% conv.

All search terms

Top hair oil applicator bottle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brushworks Hair Oil Applicator - Easy-Use Comb-Head Hair Serum & Oil Applicator Bottle with Measurement Markings for Even Hair & Scalp Application Vegan & Cruelty Free

Brushworks£2.863.9★916 rev

Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml

Nature Spell£8.324.4★6,319 rev

Gezimetie Root Comb Applicator Hair Dye 3 Pack Bottle with Graduated Scale

Gezimetie£4.734.2★2,443 rev

2 Pcs Hair Oil Applicator Bottle Scalp Massager Root Comb Massager

SNMYGS£5.082.2★5 rev

DUAIU Hair Oil Applicator Bottle with Leak-Proof Continuous Spray Bottle (200ml) & Scalp Massager Shampoo Brush for Hair Growth & Scalp Care Set Hairdressing Tools for Salon & Home Use (3PCS)

DUAIU£7.944.4★115 rev

Newest

by launch date

2 Pcs Hair Oil Applicator Hair Oil Applicator Bottle and Scalp Massager Portable Liquid Oiling Dispenser Root Comb Massager with Roller Ball Oiling Dispenser for Scalp Treatme

Mistillion£7.150 rev

7mo ago

Okeno Select 5pcs Hair Oil Applicator Bottle Head Massage Brush Hair Oil Applicator Bottle Hair Dyeing Brush Bottles Applicator Bottles for Oil Hair Oiling Applicators

Okeno Select£5.432 rev

8mo ago

2 Pcs Hair Oil Applicator Bottle Scalp Massager Root Comb Massager

SNMYGS£5.085 rev

9mo ago

Nature Spell Batana Oil for Hair Growth with Comb Applicator Vegan 150ml

Nature Spell£8.38781 rev

11mo ago

DUAIU Hair Oil Applicator Bottle with Leak-Proof Continuous Spray Bottle (200ml) & Scalp Massager Shampoo Brush for Hair Growth & Scalp Care Set Hairdressing Tools for Salon & Home Use (3PCS)

DUAIU£7.94115 rev

1y ago

What buyers say about hair oil applicator bottle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“I must admit the quality is accurate to the price”

Hair Growth13%

“Good for hair loss”

Smell9%

“The smell is distinct”

Soft Feel7%

“my hair feels so soft”

Ease Of Use7%

“Easy to use”

Value For Money6%

“Worth the price”

Ease Of Application6%

“I like the applicator”

Advertised Vs Actual Product6%

“Does the job”

Efficiency3%

“It does the job”

Suitability Straight Hair2%

“Shiny healthy hair”

What buyers complain about

Leak-Proof31%

“Leaks really bad”

Functionality-Overall6%

“Didn't work”

Ease Of Cleaning5%

“But a bit difficult to clean”

Value For Money5%

“are therefore more expensive”

Advertised Vs Actual Product4%

“Misleading, scummy”

Size-Overall4%

“Too small”

Dispensing Mechanism3%

“Faulty dispenser, could only be my luck”

Oily/Greasy3%

“Ive also ended up with almost permanently greasy looking hair”

Smell3%

“Game changer Im loosing quite a lot of hair currently not to overpowering smell hoping it will work didnt shed a lot of hair whilst brushing fingers crossed it works”

Durability2%

“already broken by the 23rd of March”

Top return reasons

Leak-Proof18%

Size-Overall14%

Functionality-Overall10%

Dispensing Mechanism8%

Quality-Overall6%