Hair Oil

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £846K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

7.0%

Market size, estimated

£846Ka year

Peak month

November1.5× the quietest month

Top search term

hair oil1.2M searches a year

Listings sell for £7.49 on average, from £2.03 to £18.87. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £7.49 that is £22K to £30K a year per listing.

Average price

£7.49under the $15 to $100 sweet spot

Price range

£2.03–£18.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

£22K–£30K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Hair Oils. It carries 13,988 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Hair Oils

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

13,988per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months