Hair Oil
soft demand (-11.5% this quarter) — Hair Oil doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Hair Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Oil is a £846K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 49/100.
Hair Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.5% over the last 90 days and 7.0% of searches end in a purchase.
£846K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top Hair Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
- Price
- £5.71
- Rating
- 4.7/5
- Reviews
- 10,404
- Age
- 14y ago
OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml
- Price
- £4.19
- Rating
- 4.3/5
- Reviews
- 19,890
- Age
- 6y ago
OGX Coconut Miracle Oil Extra Strength Penetrating Hair Oil for Dry Damaged and Frizzy Hair Intense Hydration Frizz Control and Shine with Coconut Oil Tiare and Vanilla Bean Extracts 100 ml
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 5,240
- Age
- 8y ago
Pantene Pro-V Smooth & Sleek Argan Infused Hair Oil 100ml for Frizzy Dull Hair Daily Leave In Nourishing Oil Tames Frizz Makes Hair Silky Smooth and Enhances Shine With Pro-V Nutrients
- Price
- £3.31
- Rating
- 4.7/5
- Reviews
- 1,638
- Age
- 12y ago
Moroccanoil Treatment Hair Oil
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 89,955
- Age
- 3y ago
Trending
90-day click momentum
Creightons Argan Silk Intense Hydration Miracle Hair Oil (50ml) - Infused with Argan Oil which is rich in Antioxidants. Suitable for all hair types.
- Price
- £2.73
- Rating
- 4.4/5
- Reviews
- 1,395
- Age
- 8y ago
Pantene 7-in-1 Weightless Hair Oil Mist with Biotin 145ml
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 807
- Age
- 2y ago
Pantene Pro-V Repair & Protect Keratin Protect Hair Oil 100ml for Intensive Care. Daily Leave in Nourishing Oil. It Helps Repair Hair Surface Damage in One Use. Perfect for Dry Damaged Hair
- Price
- £3.44
- Rating
- 4.7/5
- Reviews
- 653
- Age
- 12y ago
Herbal Essences Deep Repair Moroccan Argan Oil Elixir 95ml for Smooth and Shiny Hair. Deeply Penetrates Hair to Nourish Strengthen and Repair. Lightweight and Vegan Formula
- Price
- £4.00
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 8mo ago
OGX Coconut Miracle Oil Extra Strength Penetrating Hair Oil for Dry Damaged and Frizzy Hair Intense Hydration Frizz Control and Shine with Coconut Oil Tiare and Vanilla Bean Extracts 100 ml
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 5,240
- Age
- 8y ago
Newest
by launch dateHerbal Essences Deep Repair Moroccan Argan Oil Elixir 95ml for Smooth and Shiny Hair. Deeply Penetrates Hair to Nourish Strengthen and Repair. Lightweight and Vegan Formula
- Price
- £4.00
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 8mo ago
Pantene 7-in-1 Weightless Hair Oil Mist with Biotin 145ml
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 807
- Age
- 2y ago
Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types
- Price
- £10.37
- Rating
- 4.4/5
- Reviews
- 33,842
- Age
- 2y ago
Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 6,319
- Age
- 2y ago
Moroccanoil Treatment Hair Oil
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 89,955
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
153
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
19%
- L'Oreal Paris25%
- OGX24%
- Pantene14%
- Nature Spell7%
- Moroccanoil6%
- OLAPLEX5%
Hair Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov · busiest ÷ quietest = 1.5×
Top Hair Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair oil1.2M/yr
- hair oil for dry damaged hair79K/yr
- pantene hair oil45K/yr
- hair oil for frizzy hair23K/yr
- curly hair oil25K/yr
- oil for hair24K/yr
- oil hair21K/yr
- hair oil for curly hair22K/yr
- hair oils23K/yr
- hair oul19K/yr
What reviews say buyers love and hate about Hair Oil
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“smells lush”
“Good product, arrived on time”
“Good for hair loss”
“super soft”
“Good price”
What buyers complain about
56% of reviews“Too oily”
“Has a slight smell to it”
“Expensive”
“Barely helped with my hair”
“The bottle is absolutely tiny”
Hair Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
