hair oil
Skip itSoft demand (-11.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£846K£846K/yr · 1.6M searches
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£2.03–£18.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Review moat
Bad13,987.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair oil is a £846K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair oil market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £749K–£936K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
153
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
19%
- L'Oreal Paris25%
- OGX24%
- Pantene14%
- Nature Spell7%
- Moroccanoil6%
- OLAPLEX5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 1.5×
Top hair oil search terms
- hair oil1.2M/yr
- hair oil for dry damaged hair79K/yr
- pantene hair oil45K/yr
- hair oil for frizzy hair23K/yr
- curly hair oil25K/yr
- oil for hair24K/yr
- oil hair21K/yr
- hair oil for curly hair22K/yr
- hair oils23K/yr
- hair oul19K/yr
Top hair oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Hair Serum Elvive Extraordinary Oil Miracle Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
L'Oreal Paris£5.714.7★10,404 rev
OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml
OGX£4.194.3★19,890 rev
OGX Coconut Miracle Oil Extra Strength Penetrating Hair Oil for Dry Damaged and Frizzy Hair Intense Hydration Frizz Control and Shine with Coconut Oil Tiare and Vanilla Bean Extracts 100 ml
OGX£5.404.4★5,240 rev
Pantene Pro-V Smooth & Sleek Argan Infused Hair Oil 100ml for Frizzy Dull Hair Daily Leave In Nourishing Oil Tames Frizz Makes Hair Silky Smooth and Enhances Shine With Pro-V Nutrients
Pantene£3.314.7★1,638 rev
Moroccanoil Treatment Hair Oil
Moroccanoil£11.544.7★89,955 rev
Newest
by launch date
Herbal Essences Deep Repair Moroccan Argan Oil Elixir 95ml for Smooth and Shiny Hair. Deeply Penetrates Hair to Nourish Strengthen and Repair. Lightweight and Vegan Formula
Herbal Essences£4.00149 rev
Pantene 7-in-1 Weightless Hair Oil Mist with Biotin 145ml
Pantene£3.78807 rev
Botanic Hearth Rosemary Hair Oil 6.7 Fl Oz (198 ml) | Hair Growth Oil for Thicker Hair Scalp Treatment for Hair Loss Dry & Frizzy Hair Repair Deep Nourishing Oil for All Hair Types
Botanic Hearth£10.3733,842 rev
Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml
Nature Spell£8.326,319 rev
Moroccanoil Treatment Hair Oil
Moroccanoil£11.5489,955 rev
Trending
90-day click momentum
Creightons Argan Silk Intense Hydration Miracle Hair Oil (50ml) - Infused with Argan Oil which is rich in Antioxidants. Suitable for all hair types.
Creightons£2.734.4★
Pantene 7-in-1 Weightless Hair Oil Mist with Biotin 145ml
Pantene£3.784.5★
Pantene Pro-V Repair & Protect Keratin Protect Hair Oil 100ml for Intensive Care. Daily Leave in Nourishing Oil. It Helps Repair Hair Surface Damage in One Use. Perfect for Dry Damaged Hair
Pantene£3.444.7★
Herbal Essences Deep Repair Moroccan Argan Oil Elixir 95ml for Smooth and Shiny Hair. Deeply Penetrates Hair to Nourish Strengthen and Repair. Lightweight and Vegan Formula
Herbal Essences£4.004.6★
OGX Coconut Miracle Oil Extra Strength Penetrating Hair Oil for Dry Damaged and Frizzy Hair Intense Hydration Frizz Control and Shine with Coconut Oil Tiare and Vanilla Bean Extracts 100 ml
OGX£5.404.4★
What buyers say about hair oil
What buyers praise and complain about, mined from review topics.What buyers love
“smells lush”
“Good product, arrived on time”
“Good for hair loss”
“super soft”
“Good price”
“doesnt leave my hair oily or greasy”
“moisture is great”
“Great hair tamer”
“adds shine”
“Sooooo nice makes my hair so straight and shiny”
What buyers complain about
“Too oily”
“Has a slight smell to it”
“Expensive”
“Barely helped with my hair”
“The bottle is absolutely tiny”
“Not the best product”
“not as dry”
“Not an effective product”
“Caused bad allergic reaction”
“Didnt really do much for my hair”
Top return reasons
Common questions
- Is hair oil profitable to sell on Amazon United Kingdom?
- The niche generates £846K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the hair oil niche?
- 14 brands and 153 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in hair oil?
- Top complaints mined from reviews: Oily/Greasy, Smell, Value For Money. The return rate is 0.1%.
- When does demand for hair oil peak?
- Demand peaks in Feb–Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the hair oil niche?
- Listings span £2.03–£18.87; the average listing price is £7.49 (sweet spot $15–$100). The average incumbent carries 13,988 reviews — the moat a new listing must climb.