hair mousse for curly hair
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.41–$16.35) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£239K£239K/yr · 457K searches
Review moat
Bad5,088.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.76avg listing price — sweet spot $15–$100
Price range
Bad£2.41–£16.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair mousse for curly hair is a £239K/yr Amazon United Kingdom market (457K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair mousse for curly hair market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £230K–£288K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.7%
- Avg brand age
- 57 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
164
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
23%
- WELLA20%
- CANTU17%
- John Frieda14%
- Got2B9%
- Creme of Nature8%
- Umberto Giannini8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.7×
Top hair mousse for curly hair search terms
- curl mousse81K/yr
- curly hair mousse66K/yr
- mousse for curly hair47K/yr
- hair mousse for curly hair44K/yr
- umberto giannini mousse28K/yr
- moose29K/yr
- curling mousse22K/yr
- moose curly hair16K/yr
- curl mousse for curly hair18K/yr
- wavy hair mousse13K/yr
Top hair mousse for curly hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Shockwaves Curls and Waves Mousse 200 ml
WELLA£2.554.5★3,172 rev
Cantu Wave Whip Curling Mousse 248ml
CANTU£4.994.4★9,263 rev
Creme of Nature Argan Oil From Morocco Style & Shine Foaming Mousse 207 ml
Creme of Nature£4.304.6★7,158 rev
Umberto Giannini Curl Whip Curl Activating Mousse Vegan & Cruelty Free Frizz Solution Mousse for Curly or Wavy Hair 200 ml
Umberto Giannini£7.594.4★650 rev
got2b Twisted Curling Mousse 250ml for 96h Anti-Frizz Effect with Panthenol for Naturally Wavy Curly & Coily Hair Vegan Formula* Silicone-free
Got2B£3.784.4★591 rev
Newest
by launch date
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
John Frieda£5.12135 rev
John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam 150ml
John Frieda£5.3065 rev
got2b Curlz Flexible Curl Mousse 200ml Lightweight Styling Foam for Curly & Wavy Hair Defines Curls Controls Frizz & Adds Bounce
Got2B£4.849 rev
Schwarzkopf Mousse Curl 200 ml Hold Level 3 Mousse for Curly Girl Method Long Lasting Curls Anti-Frizz Effect Vegan Formula*
Schwarzkopf£2.98256 rev
Only Curls Curl Mousse 200ml Curly Hair Product Curl Volumiser & Control Protein Rich Lightweight Styling Foam Conditioned Defined Frizz-Free Curls For All Curly Hair Types
Only Curls£13.72260 rev
Trending
90-day click momentumgot2b Curlz Flexible Curl Mousse 200ml Lightweight Styling Foam for Curly & Wavy Hair Defines Curls Controls Frizz & Adds Bounce
Got2B£4.843.8★
Bristows Curls & Waves Hair Mousse 200ml curl definition 24 hour hold adds volume & shine
Bristows£2.764.2★
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
John Frieda£5.124.3★
John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam 150ml
John Frieda£5.304.6★
Umberto Giannini Curl Whip Curl Activating Mousse Vegan & Cruelty Free Frizz Solution Mousse for Curly or Wavy Hair 200 ml
Umberto Giannini£7.594.4★
What buyers say about hair mousse for curly hair
What buyers praise and complain about, mined from review topics.What buyers love
“She likes the fragrance”
“Excellent product”
“Good for curly hair”
“Great value”
“it holds the style well”
“It also makes my hair feel soft”
“It really moisturises”
“Does exactly what it says”
“Helps my curls”
“sing strong hold love this for my curly hair routine not greasy or sticky at all i would recommend makes my hair feel soft too”
What buyers complain about
“did make my hair feel a little rigid”
“Didn't work for me”
“Smells mouldy”
“Not worth the money”
“just dried my hair out”
“I sound it sticky”
“This is not the best quality hair mousse out there by a long shot”
“Didnt suit C3 hair”
“I have fine, thin, wavy hair that tends to break easily”
“Managing naturally curly hair can be frustrating”
Top return reasons
Common questions
- Is hair mousse for curly hair profitable to sell on Amazon United Kingdom?
- The niche generates £239K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the hair mousse for curly hair niche?
- 17 brands and 164 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in hair mousse for curly hair?
- Top complaints mined from reviews: Hair Related, Functionality-Overall, Smell. The return rate is 0.1%.
- When does demand for hair mousse for curly hair peak?
- Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the hair mousse for curly hair niche?
- Listings span £2.41–£16.35; the average listing price is £5.76 (sweet spot $15–$100). The average incumbent carries 5,088 reviews — the moat a new listing must climb.