Hair Mousse for Curly Hair
MaybeAn estimated 0.1% of orders come back. But prices span $2.41–$16.35, mostly outside the sweet spot, so Hair Mousse for Curly Hair is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £239K/yr457K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 57%top-5 click share · 17 brands · 164 sellers
Flapen Score
Hair Mousse for Curly Hair against its category
The dotted line is the Beauty average. Past it, Hair Mousse for Curly Hair is stronger. Inside it, weaker.
Market
The Hair Mousse for Curly Hair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Mousse for Curly Hair 457K times last year and spent an estimated £239K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.
- Searches, last 12 months
- 457K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £239Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- curl mousse81K searches a year
02 · Price
A sale here is worth £5.76.
Listings sell for £5.76 on average, from £2.41 to £16.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £5.76 that is £9K to £12K a year per listing.
- Average price
- £5.76under the $15 to $100 sweet spot
- Price range
- £2.41–£16.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #14 within Styling Products. It carries 5,088 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #14in Styling Products
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,088per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Hair Mousse for Curly Hair products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wella Shockwaves Curls and Waves Mousse 200 ml
- Price
- £2.55
- Rating
- 4.5/5
- Reviews
- 3,172
- Age
- 15y ago

Cantu Wave Whip Curling Mousse 248ml
- Price
- £4.99
- Rating
- 4.4/5
- Reviews
- 9,263
- Age
- 10y ago

Creme of Nature Argan Oil From Morocco Style & Shine Foaming Mousse 207 ml
- Price
- £4.30
- Rating
- 4.6/5
- Reviews
- 7,158
- Age
- 15y ago

Umberto Giannini Curl Whip Curl Activating Mousse Vegan & Cruelty Free Frizz Solution Mousse for Curly or Wavy Hair 200 ml
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 650
- Age
- 9y ago

got2b Twisted Curling Mousse 250ml for 96h Anti-Frizz Effect with Panthenol for Naturally Wavy Curly & Coily Hair Vegan Formula* Silicone-free
- Price
- £3.78
- Rating
- 4.4/5
- Reviews
- 591
- Age
- 7y ago
Trending
estimated 90-day click momentum
got2b Curlz Flexible Curl Mousse 200ml Lightweight Styling Foam for Curly & Wavy Hair Defines Curls Controls Frizz & Adds Bounce
- Price
- £4.84
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 8mo ago

Bristows Curls & Waves Hair Mousse 200ml curl definition 24 hour hold adds volume & shine
- Price
- £2.76
- Rating
- 4.2/5
- Reviews
- 134
- Age
- 2y ago

John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
- Price
- £5.12
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 6mo ago

John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam 150ml
- Price
- £5.30
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 6mo ago

Umberto Giannini Curl Whip Curl Activating Mousse Vegan & Cruelty Free Frizz Solution Mousse for Curly or Wavy Hair 200 ml
- Price
- £7.59
- Rating
- 4.4/5
- Reviews
- 650
- Age
- 9y ago
Newest
by launch date
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
- Price
- £5.12
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 6mo ago

John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam 150ml
- Price
- £5.30
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 6mo ago

got2b Curlz Flexible Curl Mousse 200ml Lightweight Styling Foam for Curly & Wavy Hair Defines Curls Controls Frizz & Adds Bounce
- Price
- £4.84
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 8mo ago

Schwarzkopf Mousse Curl 200 ml Hold Level 3 Mousse for Curly Girl Method Long Lasting Curls Anti-Frizz Effect Vegan Formula*
- Price
- £2.98
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 1y ago

Only Curls Curl Mousse 200ml Curly Hair Product Curl Volumiser & Control Protein Rich Lightweight Styling Foam Conditioned Defined Frizz-Free Curls For All Curly Hair Types
- Price
- £13.72
- Rating
- 4.2/5
- Reviews
- 260
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
164
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 99%
Open market
23%
- WELLA20%
- CANTU17%
- John Frieda14%
- Got2B9%
- Creme of Nature8%
- Umberto Giannini8%
Demand
Hair Mousse for Curly Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 1.7×
Search terms
Top Hair Mousse for Curly Hair search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curl mousse81K/yr
- curly hair mousse66K/yr
- mousse for curly hair47K/yr
- hair mousse for curly hair44K/yr
- umberto giannini mousse28K/yr
- moose29K/yr
- curling mousse22K/yr
- moose curly hair16K/yr
- curl mousse for curly hair18K/yr
- wavy hair mousse13K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Mousse for Curly Hair
We read the reviews and the return reasons for every product selling here.
“did make my hair feel a little rigid”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Mousse for Curly Hair questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









