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Hair Mousse

Fail

Prices span $1.09–$14.82, mostly outside the sweet spot, so Hair Mousse is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£269K/yr598K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
59%top-5 click share · 15 brands · 133 sellers

Flapen Score

Hair Mousse against its category

The dotted line is the Beauty average. Past it, Hair Mousse is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Mousse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Mousse 598K times last year and spent an estimated £269K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £269K a year.

Searches, last 12 months
598K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
10.2%
Market size, estimated
£269Ka year
Peak month
January1.6× the quietest month
Top search term
hair mousse260K searches a year

02 · Price

A sale here is worth £4.39.

Listings sell for £4.39 on average, from £1.09 to £14.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £4.39 that is £9K to £11K a year per listing.

Average price
£4.39under the $15 to $100 sweet spot
Price range
£1.09–£14.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #17 within Styling Products. It carries 5,855 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#17in Styling Products
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,855per listing
Listings tracked
22

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Hair Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

133

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

24%

  • Brand 122%
  • Brand 215%
  • Brand 313%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Hair Mousse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Hair Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair mousse260K/yr
  • mousse94K/yr
  • hair mouse29K/yr
  • hair moose29K/yr
  • creme of nature30K/yr
  • hair mousse for styling11K/yr
  • styling mousse20K/yr
  • hair foam12K/yr
  • hair mouse for styling19K/yr
  • hair mousse strong hold15K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Mousse

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Hair Related”
0.1%of orders come back
“Won't hold my hair”
A buyer, on “Hair Related”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Mousse questions

Answered from the same tracked data.