Is hair mousse profitable to sell on Amazon United Kingdom?

The niche generates £269K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (49/100).

How competitive is the hair mousse niche?

15 brands and 133 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in hair mousse?

Top complaints mined from reviews: Hair Related, Functionality-Overall, Value For Money. The return rate is 0.1%.

When does demand for hair mousse peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the hair mousse niche?

Listings span £1.09–£14.82; the average listing price is £4.39 (sweet spot $15–$100). The average incumbent carries 5,855 reviews — the moat a new listing must climb.

hair mousse

Skip it

Prices mostly outside the sweet spot ($1.09–$14.82) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£269K

£269K/yr · 598K searches

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Review moat

Bad5,854.91

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£4.39

avg listing price — sweet spot $15–$100

Price range

Bad£1.09–£14.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, hair mousse is a £269K/yr Amazon United Kingdom market (598K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hair mousse market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: £263K–£351K; units × avg price
Conversion rate: 10.2%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 1.6%
Avg brand age: 70 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

133

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

24%

WELLA22%
Creme of Nature15%
Wella Professionals13%
TRESemmé9%
ORS9%
Schwarzkopf7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top hair mousse search terms

hair mousse260K/yr -3.9%8.5% conv.
mousse94K/yr +8.7%8.6% conv.
hair mouse29K/yr -2.0%8.0% conv.
hair moose29K/yr -2.3%9.8% conv.
creme of nature30K/yr -18.4%0.7% conv.
hair mousse for styling11K/yr +57.7%9.3% conv.
styling mousse20K/yr -6.8%5.5% conv.
hair foam12K/yr +1.2%6.1% conv.
hair mouse for styling19K/yr -41.5%9.6% conv.
hair mousse strong hold15K/yr -12.7%9.5% conv.

All search terms

Top hair mousse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Creme of Nature Argan Oil From Morocco Style & Shine Foaming Mousse 207 ml

Creme of Nature£4.304.6★7,158 rev

WELLA Shockwaves Volume Mousse 200ml (Pack of 1)

WELLA£2.514.6★2,140 rev

Shockwaves Ultra Strong Hold Mousse 200 ml

Wella Professionals£2.544.6★1,702 rev

TRESemmé 24hr Lift & Body Hair Mousse With Provitamin B5 & Humidity-Resistant Formula For Long-Lasting Volume Fullness and a Touchable Style 200ml

TRESemmé£3.844.5★840 rev

ORS Olive Oil Wrap/Set Mousse with Coconut Oil Fast-Drying Styling Foam for Natural Relaxed & Textured Hair Ideal for Wraps Moulding & Roller Sets 207ml

ORS£3.914.6★5,624 rev

Newest

by launch date

Clara Volumizing Mousse Volumizing Mousse for Fine Hair Lightweight Hair Volume Mousse Thickening Styling Mousse for Lift & Texture Humidity Resistant Blow Dry Mousse 150ml

CLARA£7.4171 rev

5mo ago

Morrisons Chocolate Mousse 6 Pack Pots

Morrisons£1.0942 rev

8mo ago

Morrisons Lemon Mousse 6pk 55g

Morrisons£1.1238 rev

8mo ago

Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish

Creightons Frizz No More£1.50554 rev

1y ago

Schwarzkopf Mousse Volume 200ml Hold Level 4 Hair Mousse for Fine Hair Volumising Mousse that Prevents Blow-Dry Damage Non-Sticky Vegan Formula*

Schwarzkopf£2.88446 rev

1y ago

What buyers say about hair mousse

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great hair product”

Smell14%

“Beautiful fragrance”

Value For Money10%

“Good value for money”

Hair Styling8%

“Holds hair style”

Suitability Curly Hair6%

“really helps with curly hair”

Advertised Vs Actual Product6%

“As described”

Soft Feel5%

“Soft”

Suitability Straight Hair4%

“especially for fine or flat hair”

Hair Growth3%

“Holds my hair really well”

Weight Light2%

“The formula is lightweight”

What buyers complain about

Hair Related12%

“Won't hold my hair”

Functionality-Overall11%

“Didnt work”

Value For Money9%

“Waste of money”

Suitability Short Hair6%

“Doesnt work as it says - does nothing for my fine thin hair”

Smell4%

“No smell what so ever”

Quality-Overall4%

“POOR PRODUCT”

Adhesion/Stickiness4%

“Very Sticky Mousse”

Size-Overall3%

“Smaller than expected”

Moist/Dry2%

“Made my hair very dry and totally flat”

Dilute/Watery2%

“Watery than a true”

Top return reasons

Advertised Vs Actual Product17%

Size-Overall16%

Functionality-Overall10%

Suitability Short Hair8%

Defective Material/Parts5%

Smell5%

Leak-Proof5%