Hair Mask

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

7.4%

Market size, estimated

£1.1Ma year

Peak month

December1.4× the quietest month

Top search term

hair mask1.0M searches a year

Listings sell for £6.97 on average, from £3.22 to £25.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £6.97 that is £42K to £56K a year per listing.

Average price

£6.97under the $15 to $100 sweet spot

Price range

£3.22–£25.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

£42K–£56K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Hair Masks. It carries 12,279 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#22in Hair Masks

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,279per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months