Hair Mask
Hair Mask shows low returns (0.1%), but pricing outside the sweet spot ($6.97 avg) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Hair Mask profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Mask is a £1.1M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 55/100.
Hair Mask: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +2.1% over the last 90 days and 7.4% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Hair Mask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier Hair Food Multi-use Hair Treatment Mask Nourishes and Conditions Ideal for Dry Hair No Silicones Vegan Formula Banana Ultimate Blends 400ml
- Price
- £3.48
- Rating
- 4.6/5
- Reviews
- 19,997
- Age
- 8y ago
Garnier Hair Food 3-in-1 Hair Treatment Mask Smooths and Nourishes For Frizzy & Curly Hair No Silicones Vegan Formula Coconut and Macadamia Ultimate Blends 400ml
- Price
- £3.79
- Rating
- 4.6/5
- Reviews
- 26,942
- Age
- 8y ago
Garnier Hair Food 3-in-1 Hair Treatment Mask Intensely Nourishes and Repairs Hair For Damaged Hair No Silicones Vegan Formula Papaya Ultimate Blends 400ml
- Price
- £3.65
- Rating
- 4.6/5
- Reviews
- 26,936
- Age
- 8y ago
Garnier Ultimate Blends Pineapple Hair Food Multi-Use Mask Glowing Lengths for Fine Hair Up to 2X Less Split Ends Boosted with Vitamins C E F 400ml No Artificial Colorants Cruelty Free Vegan
- Price
- £3.49
- Rating
- 4.6/5
- Reviews
- 26,942
- Age
- 3y ago
LOreal Paris Elvive Dream Lengths Hair Mask Nourishing & Strengthening Treatment Enriched with Castor Oil For Long Damaged Hair 300ml
- Price
- £3.22
- Rating
- 4.6/5
- Reviews
- 2,807
- Age
- 7y ago
Trending
90-day click momentum
Garnier Keratin Sleek Hair Mask Up to 3 Days of Sleek & Shine with 13% Keratin Smoothing Complex and Argan Oil For Frizz Prone & Dry Hair Long Lasting Sleek Look 370ml
- Price
- £4.23
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 10mo ago
Garnier Hair Food Multi-Use Hair Treatment Mask Hydrates and Refreshes Oily Roots and Dry Ends with Kiwi and Menthol No Silicones for a Natural Feel Vegan Formula 400ml
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 26,942
- Age
- 10mo ago
K18 Mini Leave-In Molecular Hair Mask Repairs Dry or Damaged Hair Reverse Hair Damage from Bleach Colour Chemical Services & Heat 15ml
- Price
- £25.44
- Rating
- 4.3/5
- Reviews
- 29,818
- Age
- 3y ago
Herbal Essences Argan Oil Repair Hair Mask 500ml to Intensely Nourish Damaged Hair
- Price
- £4.26
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 2y ago
Aussie Deeep Moisture Hair Mask 500ml Rehydrates Nourishes and Deeply Conditions Dry Thirsty Brittle Hair Infused with Jojoba Avocado and Australian Macadamia Nut Oils Vegan and Cruelty-Free
- Price
- £4.94
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 1y ago
Newest
by launch dateGarnier Hair Food Multi-Use Hair Treatment Mask Hydrates and Refreshes Oily Roots and Dry Ends with Kiwi and Menthol No Silicones for a Natural Feel Vegan Formula 400ml
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 26,942
- Age
- 10mo ago
Garnier Keratin Sleek Hair Mask Up to 3 Days of Sleek & Shine with 13% Keratin Smoothing Complex and Argan Oil For Frizz Prone & Dry Hair Long Lasting Sleek Look 370ml
- Price
- £4.23
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 10mo ago
Aussie Oh My Gloss Glossing Hair Mask 500ml Moisturises and Deeply Nourishes Dry and Dull Hair Restores Your Natural Gloss Infused with Australian Macadamia Nut Oil Vegan and Cruelty-Free
- Price
- £5.36
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 1y ago
Aussie Deeep Moisture Hair Mask 500ml Rehydrates Nourishes and Deeply Conditions Dry Thirsty Brittle Hair Infused with Jojoba Avocado and Australian Macadamia Nut Oils Vegan and Cruelty-Free
- Price
- £4.94
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 1y ago
Pantene Molecular Bond Repair Deep Conditioning Hair Treatment 300ml Mask
- Price
- £3.98
- Rating
- 4.6/5
- Reviews
- 850
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
194
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
17%
- Garnier56%
- Aussie7%
- L'Oreal Paris5%
- L'Oréal Professionnel Paris5%
- Moroccanoil5%
- TRESemmé5%
- Open — no brand owns it (7 brands, 17%)
Hair Mask demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Hair Mask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair mask1.0M/yr
- garnier hair food148K/yr
- hair masks for dry damaged hair154K/yr
- garnier hair mask86K/yr
- hair food78K/yr
- hair treatment88K/yr
- loreal hair mask54K/yr
- deep conditioning hair mask30K/yr
- hair mask for bleached hair41K/yr
- garnier shampoo and conditioner37K/yr
What reviews say buyers love and hate about Hair Mask
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Beautiful smell”
“Hair smooth”
“Excellent product”
“Good buy”
“helps with dry”
What buyers complain about
55% of reviews“Bad smell”
“doesnt moisturise hair at all”
“a little expensive”
“bigger then i thought it would be>”
“However after use I found no difference to my hair at all”
Hair Mask return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Mask questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
