Hair Mask
MaybeAn estimated 0.1% of orders come back. But products sell for $6.97 on average, outside the sweet spot, so Hair Mask is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £1.1M/yr2.0M searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 46%top-5 click share · 13 brands · 194 sellers
Flapen Score
Hair Mask against its category
The dotted line is the Beauty average. Past it, Hair Mask is stronger. Inside it, weaker.
Market
The Hair Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Mask 2.0M times last year and spent an estimated £1.1M. The top 5 brands take 78% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £1.1Ma year
- Peak month
- December1.4× the quietest month
- Top search term
- hair mask1.0M searches a year
02 · Price
A sale here is worth £6.97.
Listings sell for £6.97 on average, from £3.22 to £25.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £6.97 that is £42K to £56K a year per listing.
- Average price
- £6.97under the $15 to $100 sweet spot
- Price range
- £3.22–£25.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £42K–£56K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Hair Masks. It carries 12,279 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Hair Masks
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,279per listing
- Listings tracked
- 26
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Hair Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
194
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
17%
- Brand 156%
- Brand 27%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 65%
- Open — no brand owns it (7 brands, 17%)
Demand
Hair Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hair Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair mask1.0M/yr
- garnier hair food148K/yr
- hair masks for dry damaged hair154K/yr
- garnier hair mask86K/yr
- hair food78K/yr
- hair treatment88K/yr
- loreal hair mask54K/yr
- deep conditioning hair mask30K/yr
- hair mask for bleached hair41K/yr
- garnier shampoo and conditioner37K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Mask
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Mask questions
Answered from the same tracked data.