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Hair Lightening Spray

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 89% of clicks, so Hair Lightening Spray is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£238K/yr198K searches / yr
90-day growth
+44.5%search demand this quarter
Competition
89%top-5 click share · 7 brands · 61 sellers

Flapen Score

Hair Lightening Spray against its category

The dotted line is the Beauty average. Past it, Hair Lightening Spray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Lightening Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Lightening Spray 198K times last year and spent an estimated £238K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £238K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
+44.5%
Conversion, latest week
11.7%
Market size, estimated
£238Ka year
Peak month
May4.9× the quietest month
Top search term
sun in hair lightener41K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £5.09 to £16.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £10.31 that is £10K to £13K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£5.09–£16.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #185 within Hair Colour. It carries 2,616 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
5.1%
Average rank
#185in Hair Colour
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,616per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Hair Lightening Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£71K£95K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

61

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

2%

  • John Frieda43%
  • Sun In21%
  • SUN BUM15%
  • Jerome Russell12%
  • Blond Time4%
  • Intea3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Hair Lightening Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Search terms

Top Hair Lightening Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sun in hair lightener41K/yr
  • hair lightening spray29K/yr
  • sun in25K/yr
  • go blonder spray22K/yr
  • john frieda go blonder spray17K/yr
  • sun in hair lightening spray8K/yr
  • blonde spray8K/yr
  • sun in spray4K/yr
  • sunin hair lightener spray5K/yr
  • hair lightener spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Lightening Spray

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Value For Money”
0.1%of orders come back
“not cheap”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Hair Lightening Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data