Hair Lightener

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

2.3%

Market size, estimated

£35Ka year

Top search term

hair lightener47K searches a year

Listings sell for £7.80 on average, from £1.52 to £18.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.80 that is £780 to £2K a year per listing.

Average price

£7.80under the $15 to $100 sweet spot

Price range

£1.52–£18.66

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£780–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #298 within Hair Colour. It carries 3,103 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

71%

Out of stock, average day

7.1%

Average rank

#298in Hair Colour

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,103per listing

Listings tracked

38

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

82 months