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Hair Jewellery

Fail

Prices span $3.16–$7.56, mostly outside the sweet spot, so Hair Jewellery is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£43K/yr266K searches / yr
90-day growth
+71.4%search demand this quarter
Competition
81%top-5 click share · 10 brands · 13 sellers

Flapen Score

Hair Jewellery against its category

The dotted line is the Beauty average. Past it, Hair Jewellery is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Jewellery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Jewellery 266K times last year and spent an estimated £43K. The top 5 brands take 84% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +71.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
+71.4%
Conversion, latest week
3.4%
Market size, estimated
£43Ka year
Peak month
July2.3× the quietest month
Top search term
hair jewellery53K searches a year

02 · Price

A sale here is worth £4.80.

Listings sell for £4.80 on average, from £3.16 to £7.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.80 that is £1K to £2K a year per listing.

Average price
£4.80under the $15 to $100 sweet spot
Price range
£3.16–£7.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #199 within Hair Styling Accessories. It carries 142 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#199in Hair Styling Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Hair Jewellery products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

12%

  • Beayuer38%
  • sesameless21%
  • LUFFLOK11%
  • JOLCEEY10%
  • Abeillo4%
  • NEBURORA4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Hair Jewellery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Hair Jewellery search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hair jewellery53K/yr
  • hair charms29K/yr
  • dreadlock accessories38K/yr
  • hair cuffs28K/yr
  • hair jewellery for braids19K/yr
  • hair rings20K/yr
  • braid accessories11K/yr
  • hair rings for braids7K/yr
  • hair charms for braids6K/yr
  • hair jewelry6K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Jewellery

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
0.5%of orders come back
“They break easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hair Jewellery questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data