hair growth shampoo
Worth a lookShows low returns (0.1%), but soft demand (-15.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Good£445K£445K/yr · 682K searches
Avg price
Good£12.60avg listing price — sweet spot $15–$100
Price range
Okay£2.75–£26.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,060.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair growth shampoo is a £445K/yr Amazon United Kingdom market (682K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair growth shampoo market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £378K–£504K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 8.6%
- Avg brand age
- 53 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
114
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
48%
Top 20: 88%
Open market
37%
- WATERMANS22%
- L'Oreal Paris12%
- OGX10%
- John Frieda6%
- Pantene6%
- Plantur 396%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hair growth shampoo search terms
- hair growth shampoo155K/yr
- hair thickening shampoo73K/yr
- hair loss shampoo80K/yr
- hair growth shampoo and conditioner76K/yr
- thickening shampoo59K/yr
- shampoo for hair loss women37K/yr
- thickening shampoo and conditioner33K/yr
- anti hair loss shampoo27K/yr
- hair loss shampoo for women31K/yr
- shampoo for thinning hair for women16K/yr
Top hair growth shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Watermans Grow Me Hair Growth Shampoo - Not just a Caffeine Shampoo we include Biotin Argan Oil Rosemary Niacinamide. Hair Thickening Treatment for Women & Men with progressed thinning.
WATERMANS£11.114.2★15,029 rev
LOreal Paris Shampoo For Hair Growth And Anti Hair Loss Elvive Growth Booster With Aminexil And Niacinamide Prevents Hair Thinning and Reduces Loss In 12 Weeks For Visibly Fuller Hair 200ml
L'Oreal Paris£5.514.4★1,049 rev
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
OGX£3.384.4★24,613 rev
Hair Growth Shampoo & Conditioner by Watermans UK Biotin Argan Oil Allantoin Rosemary Niacinamide Lupin. Male & Female Hair Loss Products
WATERMANS£21.434.3★14,523 rev
Plantur 39 Caffeine Shampoo and Conditioner Set Prevents and Reduces Hair Loss | For Fine Brittle Hair | Unique Galenic Formula Supports Hair Growth | Set of 250ml Shampoo and 150ml Conditioner
Plantur 39£16.994.6★3,198 rev
Newest
by launch date
Plantur DMG Clinical Shampoo 250ml Patented DMG Formula for Thinning Hair | Clinically Tested | Supports Scalp Microcirculation | Reduces Hair Loss*
Plantur 39£18.3984 rev
Regaine Pre-Growth 2in1 Shampoo and Conditioner 248 ml for Hair Care with Triple Acid Complex to Help Visibly Thicken and Prepare Scalp for Hair Regrowth Treatments
Regaine£9.3828 rev
Rosemary & Batana Oil Hair Growth Shampoo: Hair Loss Shampoo for Men and Women with Biotin Sulfate & Fragrance-Free Thickening 10fl oz Wild Lavender
Creip£15.44164 rev
Dove scalp + hair therapy Density & Growth Shampoo hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
Dove£4.13156 rev
Hair Growth Shampoo with Rosemary Oil & Ginger Thickening Formula for Thinning Hair Hair Loss Treatment for Men & Women Sulfate Free Natural Shampoo (300ml (Pack of 1))
Psalmonica£16.8584 rev
Trending
90-day click momentumPlantur DMG Clinical Shampoo 250ml Patented DMG Formula for Thinning Hair | Clinically Tested | Supports Scalp Microcirculation | Reduces Hair Loss*
Plantur 39£18.394.6★
Rosemary & Batana Oil Hair Growth Shampoo: Hair Loss Shampoo for Men and Women with Biotin Sulfate & Fragrance-Free Thickening 10fl oz Wild Lavender
Creip£15.444.9★
Regaine Pre-Growth 2in1 Shampoo and Conditioner 248 ml for Hair Care with Triple Acid Complex to Help Visibly Thicken and Prepare Scalp for Hair Regrowth Treatments
Regaine£9.384.4★
Hair Growth Shampoo with Rosemary Oil & Ginger Thickening Formula for Thinning Hair Hair Loss Treatment for Men & Women Sulfate Free Natural Shampoo (300ml (Pack of 1))
Psalmonica£16.855.0★
Dove scalp + hair therapy Density & Growth Shampoo hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
Dove£4.134.6★
What buyers say about hair growth shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“smells beautiful”
“Excellent product”
“Less hair loss”
“Leaves hair soft”
“Good Value for money”
“It lathers well”
“Thick”
“Fresh and clean”
“Exactly what I ordered”
“Would definitely recommend for fine or flat hair”
What buyers complain about
“Not worth it”
“makes it feel very dry”
“Hair Burst”
“Smell is awful”
“Itchy skin”
“NOT GOOD ON MY HAIR BUT”
“No visible results”
“Bottles are very thick”
“Cheap quality”
“very large”
Top return reasons
Common questions
- Is hair growth shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £445K/yr across 29 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hair growth shampoo niche?
- 21 brands and 114 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in hair growth shampoo?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Hair Related. The return rate is 0.1%.
- When does demand for hair growth shampoo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hair growth shampoo niche?
- Listings span £2.75–£26.53; the average listing price is £12.60 (sweet spot $15–$100). The average incumbent carries 5,060 reviews — the moat a new listing must climb.