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Hair Growth Shampoo

Hair Growth Shampoo shows low returns (0.1%), but soft demand (-15.1% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 57Growth 17Conversion 60Competition 62Returns 100Price range 48Avg price 55Brand share 78Review moat 24Quality gap 47
This niche Category average · 2,481 niches

Is Hair Growth Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Growth Shampoo is a £445K/yr Amazon United Kingdom market (682K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 55/100.

Hair Growth Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.1% over the last 90 days and 5.2% of searches end in a purchase.

£445K

revenue / yr

Units sold / yr40K
Search volume / yr-15.1%682K
Conversion rate5.2%
Avg price£12.60

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers21 · 114
Top-5 product click share48%
Open market43%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement79%
New entrants (1y)8· 8 succeeded
Avg rating4.5★
Avg reviews5,060

Top Hair Growth Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£22K£45K£67K£89K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

114

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

48%

Top 20: 88%

Open market

37%

  • WATERMANS22%
  • L'Oreal Paris12%
  • OGX10%
  • John Frieda6%
  • Pantene6%
  • Plantur 396%

Hair Growth Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume682KCVR5.2%Products29Brands21Top 5 Brands57%OOS Rate8.6%Rating4.5★Reviews5,060Avg BSR#75
18K13KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Hair Growth Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hair growth shampoo155K/yr
  • hair thickening shampoo73K/yr
  • hair loss shampoo80K/yr
  • hair growth shampoo and conditioner76K/yr
  • thickening shampoo59K/yr
  • shampoo for hair loss women37K/yr
  • thickening shampoo and conditioner33K/yr
  • anti hair loss shampoo27K/yr
  • hair loss shampoo for women31K/yr
  • shampoo for thinning hair for women16K/yr

What reviews say buyers love and hate about Hair Growth Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Smell17%

smells beautiful

Quality-Overall16%

Excellent product

Hair Growth12%

Less hair loss

Soft Feel9%

Leaves hair soft

Value For Money8%

Good Value for money

What buyers complain about

52% of reviews
Value For Money9%

Not worth it

Moist/Dry8%

makes it feel very dry

Hair Related8%

Hair Burst

Smell5%

Smell is awful

Allergies5%

Itchy skin

Hair Growth Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
21%
2Suitability Short Hair
8%
3Value For Money
7%
4Advertised Vs Actual Product
6%
5Smell
6%

Common Hair Growth Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Growth Shampoo 55/100 on Amazon United Kingdom — Worth a look. The niche generates £445K/yr across 29 tracked products. 8 of 8 products launched in the last 360 days are still selling. Search demand moved -15.1% over the last 90 days.
Search demand for Hair Growth Shampoo on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.