hair growth oil
Skip itSoft demand (-36.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Good£376K£376K/yr · 754K searches
Price range
Okay£5.09–£21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad9,510.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair growth oil is a £376K/yr Amazon United Kingdom market (754K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair growth oil market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- £405K–£507K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.6%
- Avg brand age
- 23 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
14
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- MISICH38%
- Nature Spell20%
- Botanic Hearth12%
- Jardient6%
- AIPILER5%
- KANZY HAIR AND BEAUTY5%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Top hair growth oil search terms
- batana oil290K/yr
- batana oil for hair growth207K/yr
- batana oil uk35K/yr
- botana oil35K/yr
- batana hair oil20K/yr
- kuri nuka batana oil14K/yr
- raw batana oil24K/yr
- olcg batana oil for hair growth7K/yr
- batana17K/yr
- banana oil17K/yr
Top hair growth oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raw Batana Oil for Hair Growth 100% Natural Pure Dr. Sebi Botana Oil Unrefined Organic Batana Hair Growth Oil for Prevent Hair Loss Enhances Hair Thickness for Men & Women 5.3 oz
MISICH£12.544.3★3,621 rev
Nature Spell Batana Oil for Hair Growth Pre-Diluted Scalp Oil Vegan 150ml
Nature Spell£6.654.5★781 rev
Botanic Hearth Batana Oil 2 Fl Oz (60 ml) | 100% Natural & Vegan Formula | Deeply Nourishes Dry Frizzy Strands & Supports a Healthy-Looking Scalp | Suitable for All Hair Types
Botanic Hearth£7.614.4★33,842 rev
Raw Batana Oil for Hair Growth: Dr Sebi Organic Batana Oil from Honduras - 100% Pure & Natural - Promotes Thicker & Stronger Hair for Men & Women (4.2 OZ)
Jardient£13.174.2★701 rev
MISICH Raw Batana Oil for Hair Growth 100% Natural Organic Botana Oil for Men & Women Pure Unrefined Enhances Thickness Prevent Hair Loss
MISICH£12.324.5★1,012 rev
Newest
by launch date
Raw Batana Oil for Hair Growth 100% Pure Batana Oil from Honduras Natural Hair Growth Oil & Hair Treatment Unrefined Paste for Thicker & Fuller Hair for Men & Women - Two Pack 118mL
Sword Lion£21.7942 rev
Nature Spell Batana Oil for Hair Growth with Comb Applicator Vegan 150ml
Nature Spell£8.38781 rev
Batana Oil for Hair Growth Natural Unrefined Batana Oil for Hair Growth Nourish Scalp and Reduce Hair Loss Hair Oils Essential Oils for Eyelashes Eyebrows Face Skin Care Body Massage -60ml
NBXINSLF£7.479 rev
Kanzy Batana Oil 120ml Pure Natural Hair Oil Deep Moisturizing Oil for Dry Damaged Hair - Nourishes Strengthens and Softens - Suitable for All Hair Types
KANZY HAIR AND BEAUTY£7.5046,493 rev
Botanic Hearth Batana Oil 2 Fl Oz (60 ml) | 100% Natural & Vegan Formula | Deeply Nourishes Dry Frizzy Strands & Supports a Healthy-Looking Scalp | Suitable for All Hair Types
Botanic Hearth£7.6133,842 rev
Trending
90-day click momentumRaw Batana Oil for Hair Growth 100% Pure Batana Oil from Honduras Natural Hair Growth Oil & Hair Treatment Unrefined Paste for Thicker & Fuller Hair for Men & Women - Two Pack 118mL
Sword Lion£21.794.3★
Botanic Hearth Batana Oil for Hair Growth Dr Sebi 100% Raw Pure from Honduras For Hairs Growth Scalp Treatment Promotes Thickness Strengthening All Hair Types | 4 oz (118 ml)
Botanic Hearth£8.224.4★
Botanic Hearth Batana Oil 2 Fl Oz (60 ml) | 100% Natural & Vegan Formula | Deeply Nourishes Dry Frizzy Strands & Supports a Healthy-Looking Scalp | Suitable for All Hair Types
Botanic Hearth£7.614.4★
Raw Batana Oil for Hair Growth and Repair -100% Pure Unrefined Oil from Honduran Rainforests Prevent Hair Loss and Enhances Hair Thickness in Men & Women
ELBBUB£5.094.0★
Batana Oil for Hair Growth Natural Unrefined Batana Oil for Hair Growth Nourish Scalp and Reduce Hair Loss Hair Oils Essential Oils for Eyelashes Eyebrows Face Skin Care Body Massage -60ml
NBXINSLF£7.474.7★
What buyers say about hair growth oil
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“promoting hair growth”
“the smell is so beautiful”
“Very soft”
“Excellent value for money”
“It also helped reduce dryness”
“The performance is really like a good beard balm”
“Nice Batana hair oil”
“As shown”
“easy to apply”
What buyers complain about
“Dont buy, disgusting smell”
“Left my hair looking very greasy”
“is not as thick as it should be”
“i haven't seen any difference from my hair”
“too pricey”
“Also, very difficult to open the top dropper”
“applicator never came”
“Not convinced this works”
“Botana oil is usually brown in colour”
“it cut my hair a lot”
Top return reasons
Common questions
- Is hair growth oil profitable to sell on Amazon United Kingdom?
- The niche generates £376K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the hair growth oil niche?
- 11 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in hair growth oil?
- Top complaints mined from reviews: Smell, Oily/Greasy, Thickness. The return rate is 0.4%.
- When does demand for hair growth oil peak?
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the hair growth oil niche?
- Listings span £5.09–£21.79; the average listing price is £10.13 (sweet spot $15–$100). The average incumbent carries 9,511 reviews — the moat a new listing must climb.