hair growth conditioner
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Review moat
Good741.67avg incumbent reviews — the moat a new listing must climb
Market size
Good£312K£312K/yr · 360K searches
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Price range
Okay£2.21–£23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.91avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hair growth conditioner is a £312K/yr Amazon United Kingdom market (360K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair growth conditioner market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £237K–£316K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #431
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 53%
- Out of stock
- 0.5%
- Avg brand age
- 64 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
5 flat
Sellers
197
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
35%
Top 20: 86%
Open market
0%
- L'Oreal Paris52%
- Dove27%
- L'Oréal Professionnel Paris18%
- WATERMANS3%
- L'ORÉAL1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 24 weeks — +18.0% search growth over the last 90 days.Top hair growth conditioner search terms
- loreal conditioner151K/yr
- elvive conditioner93K/yr
- dove scalp and hair therapy22K/yr
- loreal elvive conditioner29K/yr
- conditioner loreal12K/yr
- loreal conditioner elvive10K/yr
- conditioner elvive6K/yr
- loréal conditioner6K/yr
- hair growth conditioner7K/yr
- dove density and growth2K/yr
Top hair growth conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Elvive Glycolic Gloss Conditioner With Gloss Complex and Glycolic Acid Fills and Seals Hair Fibres For Long-lasting Smooth and Shiny Hair Ideal for Dull Hair 150ml
L'Oreal Paris£5.244.4★1,286 rev
Dove scalp + hair therapy Density & Growth Shampoo hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
Dove£4.134.6★156 rev
LOréal Paris Elvive Extraordinary Oil Nourishing Conditioner With Marula & Camellia Oils Restores Lipids For 90% Instant Nourishment 8 Weeks Of Shine 500ml
L'Oreal Paris£4.434.5★107 rev
Dove scalp + hair therapy Density & Growth Conditioner hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
Dove£3.614.3★123 rev
LOreal Paris Elvive Growth Booster Conditioner Anti Hair Loss and Hair Thickening with Aminexil Nianimacide and Ginger Extract Reduces Hair Loss 150ml
L'Oreal Paris£5.204.1★131 rev
Newest
by launch date
Dove scalp + hair therapy Density & Growth 3-in-1 Scalp Serum hair treatment for up to 10 000 more hairs in 12 weeks* 45 ml
Dove£5.1415 rev
Dove Scalp + Hair Therapy Soothing Hydration 3-in-1 Scalp Serum hair treatment to boost scalp moisturisation 45 ml
Dove£8.3918 rev
Dove Scalp + Hair Therapy Soothing Hydration 10-in-1 Hydrating Mask hair treatment for up to 100 hours of hydrated hair* 270 ml
Dove£4.9551 rev
Dove scalp + hair therapy Density & Growth Shampoo hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
Dove£4.13156 rev
Dove scalp + hair therapy Density & Growth Conditioner hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
Dove£3.61123 rev
Trending
90-day click momentumDove scalp + hair therapy Density & Growth 3-in-1 Scalp Serum hair treatment for up to 10 000 more hairs in 12 weeks* 45 ml
Dove£5.144.5★
Dove Scalp + Hair Therapy Soothing Hydration 3-in-1 Scalp Serum hair treatment to boost scalp moisturisation 45 ml
Dove£8.394.7★
Dove scalp + hair therapy Density & Growth Conditioner hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
Dove£3.614.3★
Dove scalp + hair therapy Density & Growth Shampoo hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
Dove£4.134.6★
Dove Scalp + Hair Therapy Dandruff Control Shampoo hair care with Salicylic Acid Piroctone and Panthenol for up to 100% flake-free scalp* 400 ml
Dove£4.354.4★
What buyers say about hair growth conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“It smells divine”
“Smooths hair amazingly”
“Excellent hair product”
“It gives good hydration”
“Great value”
“The shampoo lathers nicely”
“easy to comb”
“cleans hair well”
“Excellent hair product which strengthens fine hair”
“Its easy to apply and use, the instructions are pretty simple and easy to follow”
What buyers complain about
“Expensive really”
“rather than hair fall from it just dropping out”
“It doesnt have a strong scent”
“I was itching to try this”
“The hair mask is thick-ish”
“Doesn't work”
“deliver a greasy”
“Didn't like it do nothing for my scalp”
“so prone to dryness”
“However the bottle is very small”
Top return reasons
Common questions
- Is hair growth conditioner profitable to sell on Amazon United Kingdom?
- The niche generates £312K/yr across 36 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the hair growth conditioner niche?
- 5 brands and 197 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hair growth conditioner?
- Top complaints mined from reviews: Value For Money, Hair Related, Smell. The return rate is 0.0%.
- What does it cost to enter the hair growth conditioner niche?
- Listings span £2.21–£23.04; the average listing price is £7.91 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.