hair grips
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,284.43avg incumbent reviews — the moat a new listing must climb
Market size
Good£368K£368K/yr · 827K searches
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.74avg listing price — sweet spot $15–$100
Price range
Bad£1.55–£5.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair grips is a £368K/yr Amazon United Kingdom market (827K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair grips market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- £299K–£374K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 9.8%
- Avg brand age
- 27 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
26
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
26%
- ANASH16%
- Manicare15%
- Laicky15%
- Famvida11%
- OWill9%
- Cehony7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hair grips search terms
- bobby pins182K/yr
- hair pins196K/yr
- hair grips158K/yr
- hair pins for women95K/yr
- hair grips for women70K/yr
- kirby grips43K/yr
- hair grip24K/yr
- hair grips for fine hair15K/yr
- hairpins10K/yr
- strong hair grips6K/yr
Top hair grips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Manicare Kirbigrips Black 5cm Pack Of 24 Waved Bobby Pins Grips For Styling Buns Updos Strong Secure Durable All Hair Types And Lengths Thick Curly Weddings Prom Hair Hairdressing Salon
Manicare£1.554.5★457 rev
Laicky Bobby Pins 200Count Brown Hair Pins Hair Grips with Box for Women Lady Girls Kids Kirby Grips Invisible Wave Hairgrip Barrette Hair Clips Bulk Hair Accessories (Brown 5.2CM)
Laicky£4.174.7★1,799 rev
150 Pieces Bobby Pins Hair Clips Hair Grips Kirby Grips for Women Hair Styling Pins with Storage Box (Brown)
OWill£4.564.5★1,762 rev
AnAsh Hair Pins 60 Pcs Bobby Pins for Women Hair Grips for Thick Thin Wavy Curly Long and Short Hair Perfect for daily Wearing Casual Party Travel & Weddings (Black)
ANASH£3.004.5★1,615 rev
Cehony U Shaped Hair Pins 200 Count Buns Waved U-shaped Hair Pins for Updos with Box for Women Lady Girls Bobby Pins French Historical Hair Pin Hair Styling Pins Hair Accessories (Brown 2.4 Inch)
Cehony£4.914.6★1,934 rev
Newest
by launch date
80 pcs Black Hair Bobby Pins for Thick Hair 5cm Long Hair Pins for Women Pins for Thick & Strong Hair Kirby Grips Curby Grips
Famvida£2.5491 rev
Xynovate 300pcs Bobby Pins Kit U Shaped Hair Pins for Women Hair Grips for Thick Thin Wavy Curly Long Short Styling Sectioning Wearing CasualBrown
Xynovate£4.81120 rev
Aucuu 300 Pcs Bobby Pins Kit Hair Pins for Women Hair Grips Bobby Pins Brown 100 Brown Waved Hair P-ins 100 U Shaped H-air P-ins 100 White Elastic Bands with Storage Box
Aucuu£4.57178 rev
300pcs Bobby Pins Kit Brown 100 Hair Pins for Women 100 U Shaped Hair Pins for Buns 100 Hair Bands with Box hair bun pins strong hair grips for women 2inch 2.36inch 2.75inch
Famvida£4.4842 rev
80 pcs Brown Hair Bobby Pins for Thick Hair 5cm Long Hair Pins for Women Pins for Thick & Strong Hair Kirby Grips Curby Grips
Famvida£2.5791 rev
Trending
90-day click momentum80 pcs Black Hair Bobby Pins for Thick Hair 5cm Long Hair Pins for Women Pins for Thick & Strong Hair Kirby Grips Curby Grips
Famvida£2.544.5★
Biribila Bobby Pins 5cm Long Hair Pins for Women with Box Hair Grips for Thicker & Strong Hair Ideal Hair Clips & kirby grips for All Types
Biribila£2.894.6★
AnAsh Hair Pins 60 Pcs Bobby Pins for Women Hair Grips for Thick Thin Wavy Curly Long Short Hair Hair Clips for Styling Sectioning Wearing Casual Party Travel & Weddings (Brown)
ANASH£3.034.5★
Aucuu 300 Pcs Bobby Pins Kit Hair Pins for Women Hair Grips Bobby Pins Brown 100 Brown Waved Hair P-ins 100 U Shaped H-air P-ins 100 White Elastic Bands with Storage Box
Aucuu£4.574.4★
300pcs Bobby Pins Kit Brown 100 Hair Pins for Women 100 U Shaped Hair Pins for Buns 100 Hair Bands with Box hair bun pins strong hair grips for women 2inch 2.36inch 2.75inch
Famvida£4.484.5★
What buyers say about hair grips
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality pins with a handy container”
“much cheaper”
“do the job”
“Easy to use”
“good size”
“The hair clips hold really well”
“Good colour”
“Reliable, Strong Hair Grips – Perfect for Everyday Styling”
“Nice design and handy product”
“They blend in with my dark/golden blonde curly hair”
What buyers complain about
“Wont stay put in my hair”
“Catches on your hair pulling it out of place”
“they definitely are not a bargain when you need to spend more money in the end”
“I do not know how these come up when searching for hair grips that suit long hair these wouldnt even hold short and thin hair”
“Absolutely awful, broke the second they went in my hair”
“These are quite flimsy”
“Cheap rubbish”
“uncomfortable to use”
“Genuinely the worst hair grips I have ever ever used, absolutely no grip, super thin, stretch at first use making them completely useless”
“VERY DIFFICULT TO USE”
Top return reasons
Common questions
- Is hair grips profitable to sell on Amazon United Kingdom?
- The niche generates £368K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the hair grips niche?
- 16 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in hair grips?
- Top complaints mined from reviews: Suitability Short Hair, Hair Related, Value For Money. The return rate is 0.2%.
- When does demand for hair grips peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hair grips niche?
- Listings span £1.55–£5.81; the average listing price is £3.74 (sweet spot $15–$100). The average incumbent carries 1,284 reviews — the moat a new listing must climb.