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Hair Grips

Hair Grips shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 11% of 2,481 Beauty niches · +10 vs the category median of 47

Market size 54Growth 49Conversion 95Competition 55Returns 99Price range 0Avg price 10Brand share 63Review moat 55Quality gap 40
This niche Category average · 2,481 niches

Is Hair Grips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Grips is a £368K/yr Amazon United Kingdom market (827K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 57/100.

Hair Grips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.8% over the last 90 days and 11.9% of searches end in a purchase.

£368K

revenue / yr

Units sold / yr100K
Search volume / yr+18.8%827K
Conversion rate11.9%
Avg price£3.74

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers16 · 26
Top-5 product click share52%
Open market33%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews1,284

Top Hair Grips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

26%

  • ANASH16%
  • Manicare15%
  • Laicky15%
  • Famvida11%
  • OWill9%
  • Cehony7%

Hair Grips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume827KCVR11.9%Products23Brands16Top 5 Brands67%OOS Rate9.8%Rating4.5★Reviews1,284Avg BSR#14
20K15KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Hair Grips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bobby pins182K/yr
  • hair pins196K/yr
  • hair grips158K/yr
  • hair pins for women95K/yr
  • hair grips for women70K/yr
  • kirby grips43K/yr
  • hair grip24K/yr
  • hair grips for fine hair15K/yr
  • hairpins10K/yr
  • strong hair grips6K/yr

What reviews say buyers love and hate about Hair Grips

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall30%

Good quality pins with a handy container

Value For Money18%

much cheaper

Advertised Vs Actual Product12%

do the job

Ease Of Use9%

Easy to use

Size-Overall7%

good size

What buyers complain about

77% of reviews
Suitability Short Hair20%

Wont stay put in my hair

Hair Related10%

Catches on your hair pulling it out of place

Value For Money8%

they definitely are not a bargain when you need to spend more money in the end

Suitability Long Hair8%

I do not know how these come up when searching for hair grips that suit long hair these wouldnt even hold short and thin hair

Durability7%

Absolutely awful, broke the second they went in my hair

Hair Grips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Color
14%
3Suitability Short Hair
13%
4Functionality-Overall
11%
5Quality-Overall
9%

Common Hair Grips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Grips 57/100 on Amazon United Kingdom — Worth a look. The niche generates £368K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +18.8% over the last 90 days.
Search demand for Hair Grips on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.