Hair Gloss
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Hair Gloss is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £354K/yr493K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 63%top-5 click share · 7 brands · 110 sellers
Flapen Score
Hair Gloss against its category
The dotted line is the Beauty average. Past it, Hair Gloss is stronger. Inside it, weaker.
Market
The Hair Gloss market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Gloss 493K times last year and spent an estimated £354K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £354K a year.
- Searches, last 12 months
- 493K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £354Ka year
- Peak month
- September2.8× the quietest month
- Top search term
- hair gloss140K searches a year
02 · Price
A sale here is worth £11.91.
Listings sell for £11.91 on average, from £5.24 to £29.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.91 that is £24K to £30K a year per listing.
- Average price
- £11.91under the $15 to $100 sweet spot
- Price range
- £5.24–£29.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £24K–£30K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #108 within Hair Colour. It carries 2,080 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 14.8%
- Average rank
- #108in Hair Colour
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,080per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Hair Gloss products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Paris Rinse-Off Treatment For Dull Hair Elvive Glycolic Gloss 5 Minute Lamination With 17% Gloss Complex Fills Hair Fibres For Instant Silkiness And Long-Lasting Smooth Shine For Days 200ml
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 1,223
- Age
- 2y ago

LOréal Paris Elvive Glycolic Gloss Shampoo Conditioner and Rinse-Off Treatment Set for Dull Porous Hair Get The Shiniest Hair of Your Life Glossing Routine for Mirror-Like Shine
- Price
- £21.04
- Rating
- 4.6/5
- Reviews
- 1,345
- Age
- 2y ago

LOréal Paris Hair Serum For Dull Lifeless Hair Elvive Glycolic Gloss Leave-In Treatment With 14% Gloss Complex Fills Hair Fibres For Smoothness And Heat Damage Protection With Mirror Shine 150ml
- Price
- £6.27
- Rating
- 4.2/5
- Reviews
- 249
- Age
- 2y ago

LOreal Paris Elvive Glycolic Gloss Conditioner With Gloss Complex and Glycolic Acid Fills and Seals Hair Fibres For Long-lasting Smooth and Shiny Hair Ideal for Dull Hair 150ml
- Price
- £5.24
- Rating
- 4.4/5
- Reviews
- 1,286
- Age
- 2y ago

LOreal Paris Elvive Glycolic Gloss Shampoo With Gloss Complex and Glycolic Acid Fills and Seals Hair Fibres For Long-lasting Smooth and Shiny Sulphate Free Ideal for Dull Hair 200ml
- Price
- £5.24
- Rating
- 4.5/5
- Reviews
- 1,914
- Age
- 2y ago
Trending
estimated 90-day click momentum
Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
- Price
- £7.87
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago

Glaze Supergloss Sheer Glow Clear Hair Gloss Mini - Smooths Lightweight Adds Mirror Shine Improves Look of Damaged Hair - Travel Size - 50 ml
- Price
- £6.35
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 11mo ago

Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Colour Hair Gloss & Shine Boost For Natural Medium to Dark Brown Hair 190ml - Blazing Brown
- Price
- £12.64
- Rating
- 3.7/5
- Reviews
- 752
- Age
- 1y ago

LOréal Paris Elvive Glycolic Gloss Shine Activating Hair Mask With 13% Gloss Complex Provides Intense Shine in One Use For Dull Lifeless Hair 300ml
- Price
- £6.95
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 10mo ago

Schwarzkopf Hair Gloss Shine Treatment Cacao Brown 150ml Semi-Permanent Hair Dye Temporary Hair Treatment to Condition and Colour Hair Contains Coconut Oil Enhances Colour and Reduces Breakage
- Price
- £6.10
- Rating
- 3.9/5
- Reviews
- 470
- Age
- 1y ago
Newest
by launch date
Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
- Price
- £7.87
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago

LOréal Paris Elvive Glycolic Gloss Shine Activating Hair Mask With 13% Gloss Complex Provides Intense Shine in One Use For Dull Lifeless Hair 300ml
- Price
- £6.95
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 10mo ago

Glaze Supergloss Sheer Glow Clear Hair Gloss Mini - Smooths Lightweight Adds Mirror Shine Improves Look of Damaged Hair - Travel Size - 50 ml
- Price
- £6.35
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 11mo ago

Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Colour Hair Gloss & Shine Boost For Natural Medium to Dark Brown Hair 190ml - Blazing Brown
- Price
- £12.64
- Rating
- 3.7/5
- Reviews
- 752
- Age
- 1y ago

Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Colour Hair Gloss & Shine Boost For Dark Brown Hair 190ml - Chocolate Gleam
- Price
- £12.54
- Rating
- 3.7/5
- Reviews
- 752
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
110
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
2%
- L'Oreal Paris76%
- glaze8%
- Schwarzkopf6%
- Wella Professionals4%
- Garnier3%
- Aussie2%
- Open — no brand owns it (1 brand, 2%)
Demand
Hair Gloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.8×
Search terms
Top Hair Gloss search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair gloss140K/yr
- loreal glycolic gloss74K/yr
- elvive glycolic gloss39K/yr
- hair gloss treatment30K/yr
- glycolic gloss30K/yr
- loreal everpure39K/yr
- loreal elvive glycolic gloss25K/yr
- loreal gloss22K/yr
- loreal ever pure19K/yr
- gloss hair10K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Gloss
We read the reviews and the return reasons for every product selling here.
“lots of hair fell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Gloss questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









