Hair Gloss
Hair Gloss shows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Hair Gloss profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Gloss is a £354K/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.
Hair Gloss: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.0% over the last 90 days and 6.0% of searches end in a purchase.
£354K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 17 products
Top Hair Gloss products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Rinse-Off Treatment For Dull Hair Elvive Glycolic Gloss 5 Minute Lamination With 17% Gloss Complex Fills Hair Fibres For Instant Silkiness And Long-Lasting Smooth Shine For Days 200ml
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 1,223
- Age
- 2y ago
LOréal Paris Elvive Glycolic Gloss Shampoo Conditioner and Rinse-Off Treatment Set for Dull Porous Hair Get The Shiniest Hair of Your Life Glossing Routine for Mirror-Like Shine
- Price
- £21.04
- Rating
- 4.6/5
- Reviews
- 1,345
- Age
- 2y ago
LOréal Paris Hair Serum For Dull Lifeless Hair Elvive Glycolic Gloss Leave-In Treatment With 14% Gloss Complex Fills Hair Fibres For Smoothness And Heat Damage Protection With Mirror Shine 150ml
- Price
- £6.27
- Rating
- 4.2/5
- Reviews
- 249
- Age
- 2y ago
LOreal Paris Elvive Glycolic Gloss Conditioner With Gloss Complex and Glycolic Acid Fills and Seals Hair Fibres For Long-lasting Smooth and Shiny Hair Ideal for Dull Hair 150ml
- Price
- £5.24
- Rating
- 4.4/5
- Reviews
- 1,286
- Age
- 2y ago
LOreal Paris Elvive Glycolic Gloss Shampoo With Gloss Complex and Glycolic Acid Fills and Seals Hair Fibres For Long-lasting Smooth and Shiny Sulphate Free Ideal for Dull Hair 200ml
- Price
- £5.24
- Rating
- 4.5/5
- Reviews
- 1,914
- Age
- 2y ago
Trending
90-day click momentum
Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
- Price
- £7.87
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Glaze Supergloss Sheer Glow Clear Hair Gloss Mini - Smooths Lightweight Adds Mirror Shine Improves Look of Damaged Hair - Travel Size - 50 ml
- Price
- £6.35
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 11mo ago
Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Colour Hair Gloss & Shine Boost For Natural Medium to Dark Brown Hair 190ml - Blazing Brown
- Price
- £12.64
- Rating
- 3.7/5
- Reviews
- 752
- Age
- 1y ago
LOréal Paris Elvive Glycolic Gloss Shine Activating Hair Mask With 13% Gloss Complex Provides Intense Shine in One Use For Dull Lifeless Hair 300ml
- Price
- £6.95
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 10mo ago
Schwarzkopf Hair Gloss Shine Treatment Cacao Brown 150ml Semi-Permanent Hair Dye Temporary Hair Treatment to Condition and Colour Hair Contains Coconut Oil Enhances Colour and Reduces Breakage
- Price
- £6.10
- Rating
- 3.9/5
- Reviews
- 470
- Age
- 1y ago
Newest
by launch dateGarnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes
- Price
- £7.87
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
LOréal Paris Elvive Glycolic Gloss Shine Activating Hair Mask With 13% Gloss Complex Provides Intense Shine in One Use For Dull Lifeless Hair 300ml
- Price
- £6.95
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 10mo ago
Glaze Supergloss Sheer Glow Clear Hair Gloss Mini - Smooths Lightweight Adds Mirror Shine Improves Look of Damaged Hair - Travel Size - 50 ml
- Price
- £6.35
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 11mo ago
Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Colour Hair Gloss & Shine Boost For Natural Medium to Dark Brown Hair 190ml - Blazing Brown
- Price
- £12.64
- Rating
- 3.7/5
- Reviews
- 752
- Age
- 1y ago
Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Colour Hair Gloss & Shine Boost For Dark Brown Hair 190ml - Chocolate Gleam
- Price
- £12.54
- Rating
- 3.7/5
- Reviews
- 752
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
110
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
2%
- L'Oreal Paris76%
- glaze8%
- Schwarzkopf6%
- Wella Professionals4%
- Garnier3%
- Aussie2%
- Open — no brand owns it (1 brand, 2%)
Hair Gloss demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 2.8×
Top Hair Gloss search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair gloss140K/yr
- loreal glycolic gloss74K/yr
- elvive glycolic gloss39K/yr
- hair gloss treatment30K/yr
- glycolic gloss30K/yr
- loreal everpure39K/yr
- loreal elvive glycolic gloss25K/yr
- loreal gloss22K/yr
- loreal ever pure19K/yr
- gloss hair10K/yr
What reviews say buyers love and hate about Hair Gloss
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Shiny and soft”
“Hair smells amazing”
“its very good and very cheap”
“Lovely shine”
“Great value for money”
What buyers complain about
51% of reviews“lots of hair fell”
“This doesnt do any form of colour depositing”
“My hair is grey dyed red”
“This was so expensive”
“Drying”
Hair Gloss return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Gloss questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
