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Hair Gloss

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Hair Gloss is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£354K/yr493K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
63%top-5 click share · 7 brands · 110 sellers

Flapen Score

Hair Gloss against its category

The dotted line is the Beauty average. Past it, Hair Gloss is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Gloss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Gloss 493K times last year and spent an estimated £354K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £354K a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
6.0%
Market size, estimated
£354Ka year
Peak month
September2.8× the quietest month
Top search term
hair gloss140K searches a year

02 · Price

A sale here is worth £11.91.

Listings sell for £11.91 on average, from £5.24 to £29.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.91 that is £24K to £30K a year per listing.

Average price
£11.91under the $15 to $100 sweet spot
Price range
£5.24–£29.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£24K–£30K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #108 within Hair Colour. It carries 2,080 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#108in Hair Colour
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,080per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Hair Gloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

110

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

2%

  • Brand 176%
  • Brand 28%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Hair Gloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Hair Gloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair gloss140K/yr
  • loreal glycolic gloss74K/yr
  • elvive glycolic gloss39K/yr
  • hair gloss treatment30K/yr
  • glycolic gloss30K/yr
  • loreal everpure39K/yr
  • loreal elvive glycolic gloss25K/yr
  • loreal gloss22K/yr
  • loreal ever pure19K/yr
  • gloss hair10K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Gloss

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Hair Related”
0.1%of orders come back
“lots of hair fell”
A buyer, on “Hair Related”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hair Gloss questions

Answered from the same tracked data.