Hair Gems
FailShoppers spend an estimated $28K a year here, so Hair Gems is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £28K/yr48K searches / yr
- 90-day growth
- +18.1%search demand this quarter
- Competition
- 70%top-5 click share · 14 brands · 24 sellers
Flapen Score
Hair Gems against its category
The dotted line is the Beauty average. Past it, Hair Gems is stronger. Inside it, weaker.
Market
The Hair Gems market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Gems 48K times last year and spent an estimated £28K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +18.1%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £28Ka year
- Peak month
- August7.9× the quietest month
- Top search term
- hair gem stamper20K searches a year
02 · Price
A sale here is worth £9.18.
Listings sell for £9.18 on average, from £4.09 to £16.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.18 that is £2K to £5K a year per listing.
- Average price
- £9.18under the $15 to $100 sweet spot
- Price range
- £4.09–£16.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #989 within Hair Styling Accessories. It carries 270 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #989in Hair Styling Accessories
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 270per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Hair Gems products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
24
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
16%
- Brand 147%
- Brand 212%
- Brand 310%
- Brand 410%
- Brand 53%
- Brand 63%
- Open — no brand owns it (8 brands, 16%)
Demand
Hair Gems search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 7.9×
Search terms
Top Hair Gems search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair gem stamper20K/yr
- hair gems for girls10K/yr
- hair gem4K/yr
- hair bedazzler3K/yr
- hair gem stamper for girls5K/yr
- blinger hair gem stamper3K/yr
- blinger gem stapler for hair2K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Gems
We read the reviews and the return reasons for every product selling here.
“is a in expensive hair set”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Gems questions
Answered from the same tracked data.









