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Hair Gems

Fail

Shoppers spend an estimated $28K a year here, so Hair Gems is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£28K/yr48K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
70%top-5 click share · 14 brands · 24 sellers

Flapen Score

Hair Gems against its category

The dotted line is the Beauty average. Past it, Hair Gems is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Gems market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Gems 48K times last year and spent an estimated £28K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
6.3%
Market size, estimated
£28Ka year
Peak month
August7.9× the quietest month
Top search term
hair gem stamper20K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £4.09 to £16.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £9.18 that is £2K to £5K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£4.09–£16.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #989 within Hair Styling Accessories. It carries 270 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#989in Hair Styling Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
270per listing
Listings tracked
18

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Hair Gems products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

24

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Brand 147%
  • Brand 212%
  • Brand 310%
  • Brand 410%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 16%)

Demand

Hair Gems search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Hair Gems search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair gem stamper20K/yr
  • hair gems for girls10K/yr
  • hair gem4K/yr
  • hair bedazzler3K/yr
  • hair gem stamper for girls5K/yr
  • blinger hair gem stamper3K/yr
  • blinger gem stapler for hair2K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Gems

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Gifting Purpose”
27%of negative reviews mention “Value For Money”
0.7%of orders come back
“is a in expensive hair set”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hair Gems questions

Answered from the same tracked data.