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Hair Gel Mens

Maybe

An estimated 0.1% of orders come back. But products sell for $5.94 on average, outside the sweet spot, so Hair Gel Mens is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£144K/yr202K searches / yr
90-day growth
+5.8%search demand this quarter
Competition
56%top-5 click share · 17 brands · 214 sellers

Flapen Score

Hair Gel Mens against its category

The dotted line is the Beauty average. Past it, Hair Gel Mens is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Gel Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Gel Mens 202K times last year and spent an estimated £144K. The top 5 brands take 63% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
12.0%
Market size, estimated
£144Ka year
Peak month
March1.4× the quietest month
Top search term
hair gel mens81K searches a year

02 · Price

A sale here is worth £5.94.

Listings sell for £5.94 on average, from £0.82 to £22.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £5.94 that is £4K to £6K a year per listing.

Average price
£5.94under the $15 to $100 sweet spot
Price range
£0.82–£22.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #76 within Styling Products. It carries 6,408 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
88%
Out of stock, average day
4.8%
Average rank
#76in Styling Products
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,408per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Hair Gel Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

214

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

30%

  • Brand 118%
  • Brand 217%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Hair Gel Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hair Gel Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair gel mens81K/yr
  • mens hair gel47K/yr
  • loreal hair gel23K/yr
  • hair gel men9K/yr
  • loreal gel7K/yr
  • men hair gel7K/yr
  • hair gel for men8K/yr
  • strong hair gel6K/yr
  • loreal invisi hold gel4K/yr
  • strong hold hair gel6K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Gel Mens

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Hair Related”
0.1%of orders come back
“Very poor at holding hair in place even when you use a lot”
A buyer, on “Hair Related”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Hair Gel Mens questions

Answered from the same tracked data.