How competitive is the Hair Gel niche on Amazon United Kingdom?

8 brands and 113 sellers compete in Hair Gel on Amazon United Kingdom. The top 5 Hair Gel products take 76% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Hair Gel?

Hair Gel buyers on Amazon United Kingdom complain most about Suitability Short Hair, Texture/Consistency-Overall, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hair Gel niche?

Hair Gel sells for £3.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.82–£10.06. The average incumbent carries 19,826 reviews — the moat a new listing must climb.

Hair Gel

prices mostly outside the sweet spot ($0.82–$10.06) — Hair Gel doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

This niche Category average · 2,481 niches

Is Hair Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Gel is a £567K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.

Hair Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.1% over the last 90 days and 13.0% of searches end in a purchase.

£567K

revenue / yr

Units sold / yr150K

Search volume / yr+7.1%1.1M

Conversion rate13.0%

Avg price£3.91

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers8 · 113

Top-5 product click share76%

Open market6%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Top Hair Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Eco Style Olive Oil Eco Styler Hair Gel Hydrate and Style Alcohol-Free 236 ml (Pack of 1)

Price: £2.61
Rating: 4.4/5
Reviews: 63,920
Age: 13y ago

Alberto Balsam Hair Gel Ultra Strong 200ml 1 g (Pack of 1) White

Price: £0.86
Rating: 4.7/5
Reviews: 272
Age: 3y ago

Eco Style Olive Oil Eco Styler Hair Gel Hydrate and Style Alcohol-Free Green 473 ml (Pack of 1)

Price: £3.66
Rating: 4.4/5
Reviews: 63,920
Age: 14y ago

Wella Shockwaves Ultra Strong Power Hold Gel 200ml

Price: £2.50
Rating: 4.5/5
Reviews: 3,336
Age: 18y ago

Eco Style Moroccan Argan Oil Eco Styler Hair Gel Hydrate and Style Alcohol-Free Green 473 ml (Pack of 1)

Price: £3.71
Rating: 4.4/5
Reviews: 12,914
Age: 12y ago

Newest

by launch date

Strong Hold Hair Gel & Slick Back Brush Set Moisturising Curl Gel for Natural Sleek or Wet Look Styles Flake-Free Formula for Women Men & Kids Professional Braiding and Styling Products

Price: £10.06
Rating: 4.0/5
Reviews: 31
Age: 3mo ago

Alberto Balsam Hair Gel Ultra Strong 200ml 1 g (Pack of 1) White

Price: £0.86
Rating: 4.7/5
Reviews: 272
Age: 3y ago

Eco style coconut styling gel

Price: £4.24
Rating: 4.4/5
Reviews: 2,563
Age: 9y ago

got2b Glued Ultra Styling Hair Gel 150 ml Glued Styling Gel for up to 48h Ultra Strong Hold For Extreme Hairstyles Vegan* Formula

Price: £3.76
Rating: 4.3/5
Reviews: 33,059
Age: 11y ago

Alberto Balsam Ultra Strong Gel 200 ml

Price: £0.82
Rating: 4.6/5
Reviews: 2,363
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

113

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Eco Style64%
VO517%
WELLA6%
Alberto Balsam4%
Wella Professionals3%
Got2B2%
Open — no brand owns it (2 brands, 4%)

Hair Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR13.0%Products13Brands8Top 5 Brands94%OOS Rate3.6%Rating4.4★Reviews19,826Avg BSR#21

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Hair Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hair gel412K/yr +10.5%10.2% conv.
eco gel201K/yr -1.8%14.6% conv.
gel106K/yr +7.0%4.5% conv.
hair gel mens81K/yr +3.0%7.9% conv.
hair gel women64K/yr -9.1%8.5% conv.
mens hair gel47K/yr +7.9%6.5% conv.
eco hair gel42K/yr +27.2%15.6% conv.
styling gel18K/yr +14.1%4.8% conv.
slick back gel16K/yr +16.6%5.7% conv.
gel hair18K/yr +5.9%8.7% conv.

What reviews say buyers love and hate about Hair Gel

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews

Value For Money21%

“Good for the price”

Quality-Overall13%

“overall it performs well”

Advertised Vs Actual Product10%

“As advertised”

Hair Styling6%

“It's pretty effective at forming curls”

Smell5%

“I also appreciate that the gel has a pleasant scent”

What buyers complain about

53% of reviews

Suitability Short Hair11%

“It does absolutely nothing to the hair”

Texture/Consistency-Overall8%

“didnt like the crispy texture it left on my hair”

Leak-Proof8%

“The seals were broken on the item meaning the product had leaked open”

Hair Related8%

“Flakes Too Much for a 4c hair”

Quality-Overall4%

“Cheap and does the job”

Hair Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness

24%

2Advertised Vs Actual Product

16%

3Size-Overall

12%

4Strength

12%

5Leak-Proof

12%

Common Hair Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Gel 45/100 on Amazon United Kingdom — Skip it. The niche generates £567K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +7.1% over the last 90 days.