hair gel
Skip itPrices mostly outside the sweet spot ($0.82–$10.06) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Good£567K£567K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Review moat
Bad19,825.77avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£3.91avg listing price — sweet spot $15–$100
Price range
Bad£0.82–£10.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair gel is a £567K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair gel market data
- Units sold / yr
- 125K–150K
- avg 8,000–10,000/product
- Revenue / yr
- £489K–£587K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 62%
- Out of stock
- 3.6%
- Avg brand age
- 65 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
113
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
4%
- Eco Style64%
- VO517%
- WELLA6%
- Alberto Balsam4%
- Wella Professionals3%
- Got2B2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top hair gel search terms
- hair gel412K/yr
- eco gel201K/yr
- gel106K/yr
- hair gel mens81K/yr
- hair gel women64K/yr
- mens hair gel47K/yr
- eco hair gel42K/yr
- styling gel18K/yr
- slick back gel16K/yr
- gel hair18K/yr
Top hair gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eco Style Olive Oil Eco Styler Hair Gel Hydrate and Style Alcohol-Free 236 ml (Pack of 1)
Eco Style£2.614.4★63,920 rev
Alberto Balsam Hair Gel Ultra Strong 200ml 1 g (Pack of 1) White
VO5£0.864.7★272 rev
Eco Style Olive Oil Eco Styler Hair Gel Hydrate and Style Alcohol-Free Green 473 ml (Pack of 1)
Eco Style£3.664.4★63,920 rev
Wella Shockwaves Ultra Strong Power Hold Gel 200ml
WELLA£2.504.5★3,336 rev
Eco Style Moroccan Argan Oil Eco Styler Hair Gel Hydrate and Style Alcohol-Free Green 473 ml (Pack of 1)
Eco Style£3.714.4★12,914 rev
Newest
by launch date
Strong Hold Hair Gel & Slick Back Brush Set Moisturising Curl Gel for Natural Sleek or Wet Look Styles Flake-Free Formula for Women Men & Kids Professional Braiding and Styling Products
Amara£10.0631 rev
Alberto Balsam Hair Gel Ultra Strong 200ml 1 g (Pack of 1) White
VO5£0.86272 rev
Eco style coconut styling gel
Eco Style£4.242,563 rev
got2b Glued Ultra Styling Hair Gel 150 ml Glued Styling Gel for up to 48h Ultra Strong Hold For Extreme Hairstyles Vegan* Formula
Got2B£3.7633,059 rev
Alberto Balsam Ultra Strong Gel 200 ml
Alberto Balsam£0.822,363 rev
Trending
90-day click momentumStrong Hold Hair Gel & Slick Back Brush Set Moisturising Curl Gel for Natural Sleek or Wet Look Styles Flake-Free Formula for Women Men & Kids Professional Braiding and Styling Products
Amara£10.064.0★
Alberto Balsam Hair Gel Ultra Strong 200ml 1 g (Pack of 1) White
VO5£0.864.7★
Eco Style Olive Oil Eco Styler Hair Gel Hydrate and Style Alcohol-Free Green 473 ml (Pack of 1)
Eco Style£3.664.4★
Wella Shockwaves Ultra Strong Power Hold Gel 200ml
WELLA£2.504.5★
got2b Glued Ultra Styling Hair Gel 150 ml Glued Styling Gel for up to 48h Ultra Strong Hold For Extreme Hairstyles Vegan* Formula
Got2B£3.764.3★
What buyers say about hair gel
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the price”
“overall it performs well”
“As advertised”
“It's pretty effective at forming curls”
“I also appreciate that the gel has a pleasant scent”
“smoothes the hair down well”
“It keeps my hair in all day”
“Easy to use”
“It holds great”
“Good stickiness”
What buyers complain about
“It does absolutely nothing to the hair”
“didnt like the crispy texture it left on my hair”
“The seals were broken on the item meaning the product had leaked open”
“Flakes Too Much for a 4c hair”
“Cheap and does the job”
“Not strong at all”
“The product is too expensive”
“The description is not accurate”
“Not the best for longevity”
“Didnt get nice look so dry”
Top return reasons
Common questions
- Is hair gel profitable to sell on Amazon United Kingdom?
- The niche generates £567K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the hair gel niche?
- 8 brands and 113 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in hair gel?
- Top complaints mined from reviews: Suitability Short Hair, Texture/Consistency-Overall, Leak-Proof. The return rate is 0.1%.
- When does demand for hair gel peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the hair gel niche?
- Listings span £0.82–£10.06; the average listing price is £3.91 (sweet spot $15–$100). The average incumbent carries 19,826 reviews — the moat a new listing must climb.