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Hair Gel

Fail

Prices span $0.82–$10.06, mostly outside the sweet spot, so Hair Gel is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£567K/yr1.1M searches / yr
90-day growth
+7.1%search demand this quarter
Competition
76%top-5 click share · 8 brands · 113 sellers

Flapen Score

Hair Gel against its category

The dotted line is the Beauty average. Past it, Hair Gel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Gel 1.1M times last year and spent an estimated £567K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £567K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
13.0%
Market size, estimated
£567Ka year
Peak month
July1.3× the quietest month
Top search term
hair gel412K searches a year

02 · Price

A sale here is worth £3.91.

Listings sell for £3.91 on average, from £0.82 to £10.06. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £3.91 that is £31K to £39K a year per listing.

Average price
£3.91under the $15 to $100 sweet spot
Price range
£0.82–£10.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
£31K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #21 within Styling Products. It carries 19,826 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
3.6%
Average rank
#21in Styling Products
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
19,826per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Hair Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

113

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • Brand 164%
  • Brand 217%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Hair Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hair Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair gel412K/yr
  • eco gel201K/yr
  • gel106K/yr
  • hair gel mens81K/yr
  • hair gel women64K/yr
  • mens hair gel47K/yr
  • eco hair gel42K/yr
  • styling gel18K/yr
  • slick back gel16K/yr
  • gel hair18K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Gel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
11%of negative reviews mention “Suitability Short Hair”
0.1%of orders come back
“It does absolutely nothing to the hair”
A buyer, on “Suitability Short Hair”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Gel questions

Answered from the same tracked data.