Is hair foil profitable to sell on Amazon United Kingdom?

The niche generates £306K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (49/100).

How competitive is the hair foil niche?

11 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in hair foil?

Top complaints mined from reviews: Thickness, Value For Money, Natural Resource Wastage. The return rate is 0.1%.

When does demand for hair foil peak?

Demand peaks in Feb; the busiest month runs 1.5× the quietest.

What does it cost to enter the hair foil niche?

Listings span £3.55–£15.76; the average listing price is £9.08 (sweet spot $15–$100). The average incumbent carries 1,323 reviews — the moat a new listing must climb.

hair foil

Skip it

Prices mostly outside the sweet spot ($3.55–$15.76) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,323.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£306K

£306K/yr · 251K searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.08

avg listing price — sweet spot $15–$100

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Price range

Bad£3.55–£15.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, hair foil is a £306K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hair foil market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £272K–£363K; units × avg price
Conversion rate: 13.4%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

FRAMAR40%
Fuyamp21%
Procare8%
ATTITUDE7%
ReadySteadyServe6%
Hair Heaven Ltd6%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.5×

Open Trend

Top hair foil search terms

hair foil56K/yr -5.0%11.7% conv.
hair foils for highlighting42K/yr -16.4%9.9% conv.
hair foils34K/yr +0.5%7.8% conv.
framar foil29K/yr -7.8%11.9% conv.
hairdressing foil19K/yr -9.2%10.4% conv.
foils for highlights15K/yr +2.6%10.1% conv.
foils9K/yr +5.3%7.5% conv.
pop up foil9K/yr -6.0%11.6% conv.
highlighting foil7K/yr -12.9%9.4% conv.
hair foils for bleaching5K/yr -19.8%8.3% conv.

All search terms

Top hair foil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Framar Silver Embossed Roll Hair Foil Hair Foils for Highlighting Foils for Hairdressing & Highlights Highlighting Foil - 320ft

FRAMAR£11.654.8★2,516 rev

Fuyamp 1 Pack 15 M Foil Silver Hair Foil Aluminium Hair Foil Silver Hairdressing Foil for Hair Highlighting and Coloring 10 cm Width Hair Foil Roll Hairdressing Salon Modeling Tool (10 cm)

Fuyamp£5.954.4★395 rev

Framar Silver Embossed Pop Up Hair Foil - Hair Foils for Highlighting Foils for Highlights Hairdressing Foil for Hair Highlights Non Slip Embossed Texture 500 Sheets

FRAMAR£14.124.6★9,189 rev

Procare Embossed Silver Hair Foil Pop Up Sheets - 500 Pre-Folded Sheets (130 x 280mm) Professional Grade Large Hair Dressing Hair Foils for Colouring Highlights & More.

Procare£11.944.7★91 rev

H.H Pro Economy Hair Foil Strips Long

Hair Heaven Ltd£3.554.5★226 rev

Newest

by launch date

15M Professional Silver Hair Foil Roll 1Pack Aluminum Hair Foil Silver Hairdressing Foil for Highlighting Balayage Hair Coloring & Bleaching Easy Tear for Stylists Salon Modeling Tool (10cm)

IKR£5.104 rev

4mo ago

Attitude Premium Pop-Up Hair Foil Sheets Embossed Extra Wide 500 Sheets for Balayage and Highlights

ATTITUDE£11.7234 rev

1y ago

ATTITUDE Premium Hair Foil Roll 12 cm x 100 m Extra Wide and Thick Hairdressing Colouring Foils

ATTITUDE£8.3756 rev

1y ago

Omevett 50M Hair Foils for Highlighting Long Silver Aluminium Hairdressing Foil Roll Thick 10cm Wide Hair Foils for Highlights with Metal Cutter for Hair Colouring Bleaching Dye and Balayage

Omevett£9.9241 rev

2y ago

FRAMAR Cow Print Hair Foil For Highlighting Hair Color Foil Rolls Salon Foils For Hair Highlighting Kit Hair Color Foils For Hair Stylist 320 ft

FRAMAR£13.332,201 rev

2y ago

What buyers say about hair foil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Really good quality and thick”

Value For Money25%

“Great value”

Advertised Vs Actual Product9%

“Done what its meant to”

Ease Of Use8%

“Great product easy to use”

Suitability Straight Hair6%

“So much easier to do my hair”

Coverage3%

“Very good wide foils”

Thickness3%

“Perfect thickness foil”

Durability2%

“they do last”

Design-Overall2%

“I love the different designs”

Functionality-Overall2%

“Worked”

What buyers complain about

Thickness20%

“Theyre quite thick”

Value For Money13%

“Bit pricey”

Natural Resource Wastage7%

“Waste”

Size-Overall7%

“Not fit for purpose”

Quality-Overall7%

“Flimsy and cheap”

Advertised Vs Actual Product7%

“Not as advertised”

Hair Related7%

“Its hair foil, its good I dont know what else to tell you”

Ease Of Use7%

“just that its not easy using them on your own”

Strength3%

“I am really disappointed as to how flimsy the foil was”

Thin3%

“very thin”

Top return reasons

Size-Overall41%

Quality-Overall11%

Advertised Vs Actual Product11%

Thin7%

Value For Money7%

Strength4%

Functionality-Overall4%

Dispensing Mechanism4%

Ease Of Use4%

Compatibility-Overall4%

Common questions

Is hair foil profitable to sell on Amazon United Kingdom?: The niche generates £306K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (49/100).
How competitive is the hair foil niche?: 11 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in hair foil?: Top complaints mined from reviews: Thickness, Value For Money, Natural Resource Wastage. The return rate is 0.1%.
When does demand for hair foil peak?: Demand peaks in Feb; the busiest month runs 1.5× the quietest.
What does it cost to enter the hair foil niche?: Listings span £3.55–£15.76; the average listing price is £9.08 (sweet spot $15–$100). The average incumbent carries 1,323 reviews — the moat a new listing must climb.