Hair Foil
prices mostly outside the sweet spot ($3.55–$15.76) — Hair Foil doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Hair Foil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Foil is a £306K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.
Hair Foil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.6% over the last 90 days and 13.4% of searches end in a purchase.
£306K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 19 products
Top Hair Foil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Framar Silver Embossed Roll Hair Foil Hair Foils for Highlighting Foils for Hairdressing & Highlights Highlighting Foil - 320ft
- Price
- £11.65
- Rating
- 4.8/5
- Reviews
- 2,516
- Age
- 7y ago
Fuyamp 1 Pack 15 M Foil Silver Hair Foil Aluminium Hair Foil Silver Hairdressing Foil for Hair Highlighting and Coloring 10 cm Width Hair Foil Roll Hairdressing Salon Modeling Tool (10 cm)
- Price
- £5.95
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 4y ago
Framar Silver Embossed Pop Up Hair Foil - Hair Foils for Highlighting Foils for Highlights Hairdressing Foil for Hair Highlights Non Slip Embossed Texture 500 Sheets
- Price
- £14.12
- Rating
- 4.6/5
- Reviews
- 9,189
- Age
- 13y ago
Procare Embossed Silver Hair Foil Pop Up Sheets - 500 Pre-Folded Sheets (130 x 280mm) Professional Grade Large Hair Dressing Hair Foils for Colouring Highlights & More.
- Price
- £11.94
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 5y ago
H.H Pro Economy Hair Foil Strips Long
- Price
- £3.55
- Rating
- 4.5/5
- Reviews
- 226
- Age
- 8y ago
Trending
90-day click momentum
15M Professional Silver Hair Foil Roll 1Pack Aluminum Hair Foil Silver Hairdressing Foil for Highlighting Balayage Hair Coloring & Bleaching Easy Tear for Stylists Salon Modeling Tool (10cm)
- Price
- £5.10
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 4mo ago
Nail & Hair Silver Foil Aluminium Hair Foil Roll for Hairdressing and Beauty. Hair Highlighting Bleaching Coloring Salon Modeling Cosmetic. Use for gel removal wraps 30m x 10cm
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 4y ago
Professional Silver Embossed Hair Foil Roll Aluminium Hair Foils for Highlighting or Highlights Hairdressing Foil for Colouring Color Application and Highlighting Services - 100m x 12.7 cm
- Price
- £10.91
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 7y ago
Attitude Premium Pop-Up Hair Foil Sheets Embossed Extra Wide 500 Sheets for Balayage and Highlights
- Price
- £11.72
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago
Procare Premium Hair Foil Strips For Highlighting & Conditioning - 225mm x 100mm - Pack of 100
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 247
- Age
- 15y ago
Newest
by launch date15M Professional Silver Hair Foil Roll 1Pack Aluminum Hair Foil Silver Hairdressing Foil for Highlighting Balayage Hair Coloring & Bleaching Easy Tear for Stylists Salon Modeling Tool (10cm)
- Price
- £5.10
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 4mo ago
Attitude Premium Pop-Up Hair Foil Sheets Embossed Extra Wide 500 Sheets for Balayage and Highlights
- Price
- £11.72
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago
ATTITUDE Premium Hair Foil Roll 12 cm x 100 m Extra Wide and Thick Hairdressing Colouring Foils
- Price
- £8.37
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
Omevett 50M Hair Foils for Highlighting Long Silver Aluminium Hairdressing Foil Roll Thick 10cm Wide Hair Foils for Highlights with Metal Cutter for Hair Colouring Bleaching Dye and Balayage
- Price
- £9.92
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 2y ago
FRAMAR Cow Print Hair Foil For Highlighting Hair Color Foil Rolls Salon Foils For Hair Highlighting Kit Hair Color Foils For Hair Stylist 320 ft
- Price
- £13.33
- Rating
- 4.8/5
- Reviews
- 2,201
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
22
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
12%
- FRAMAR40%
- Fuyamp21%
- Procare8%
- ATTITUDE7%
- ReadySteadyServe6%
- Hair Heaven Ltd6%
- Open — no brand owns it (5 brands, 12%)
Hair Foil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.5×
Top Hair Foil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair foil56K/yr
- hair foils for highlighting42K/yr
- hair foils34K/yr
- framar foil29K/yr
- hairdressing foil19K/yr
- foils for highlights15K/yr
- foils9K/yr
- pop up foil9K/yr
- highlighting foil7K/yr
- hair foils for bleaching5K/yr
What reviews say buyers love and hate about Hair Foil
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Really good quality and thick”
“Great value”
“Done what its meant to”
“Great product easy to use”
“So much easier to do my hair”
What buyers complain about
80% of reviews“Theyre quite thick”
“Bit pricey”
“Waste”
“Not fit for purpose”
“Flimsy and cheap”
Hair Foil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Foil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
