Hair Foil
FailPrices span $3.55–$15.76, mostly outside the sweet spot, so Hair Foil is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £306K/yr251K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 22 sellers
Flapen Score
Hair Foil against its category
The dotted line is the Beauty average. Past it, Hair Foil is stronger. Inside it, weaker.
Market
The Hair Foil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Foil 251K times last year and spent an estimated £306K. The top 5 brands take 82% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £306K a year.
- Searches, last 12 months
- 251K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £306Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- hair foil56K searches a year
02 · Price
A sale here is worth £9.08.
Listings sell for £9.08 on average, from £3.55 to £15.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £9.08 that is £14K to £18K a year per listing.
- Average price
- £9.08under the $15 to $100 sweet spot
- Price range
- £3.55–£15.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Hair Colour. It carries 1,323 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Hair Colour
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,323per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Hair Foil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Framar Silver Embossed Roll Hair Foil Hair Foils for Highlighting Foils for Hairdressing & Highlights Highlighting Foil - 320ft
- Price
- £11.65
- Rating
- 4.8/5
- Reviews
- 2,516
- Age
- 7y ago

Fuyamp 1 Pack 15 M Foil Silver Hair Foil Aluminium Hair Foil Silver Hairdressing Foil for Hair Highlighting and Coloring 10 cm Width Hair Foil Roll Hairdressing Salon Modeling Tool (10 cm)
- Price
- £5.95
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 4y ago

Framar Silver Embossed Pop Up Hair Foil - Hair Foils for Highlighting Foils for Highlights Hairdressing Foil for Hair Highlights Non Slip Embossed Texture 500 Sheets
- Price
- £14.12
- Rating
- 4.6/5
- Reviews
- 9,189
- Age
- 13y ago

Procare Embossed Silver Hair Foil Pop Up Sheets - 500 Pre-Folded Sheets (130 x 280mm) Professional Grade Large Hair Dressing Hair Foils for Colouring Highlights & More.
- Price
- £11.94
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 5y ago

H.H Pro Economy Hair Foil Strips Long
- Price
- £3.55
- Rating
- 4.5/5
- Reviews
- 226
- Age
- 8y ago
Trending
estimated 90-day click momentum
15M Professional Silver Hair Foil Roll 1Pack Aluminum Hair Foil Silver Hairdressing Foil for Highlighting Balayage Hair Coloring & Bleaching Easy Tear for Stylists Salon Modeling Tool (10cm)
- Price
- £5.10
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 4mo ago

Nail & Hair Silver Foil Aluminium Hair Foil Roll for Hairdressing and Beauty. Hair Highlighting Bleaching Coloring Salon Modeling Cosmetic. Use for gel removal wraps 30m x 10cm
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 4y ago

Professional Silver Embossed Hair Foil Roll Aluminium Hair Foils for Highlighting or Highlights Hairdressing Foil for Colouring Color Application and Highlighting Services - 100m x 12.7 cm
- Price
- £10.91
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 7y ago

Attitude Premium Pop-Up Hair Foil Sheets Embossed Extra Wide 500 Sheets for Balayage and Highlights
- Price
- £11.72
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago

Procare Premium Hair Foil Strips For Highlighting & Conditioning - 225mm x 100mm - Pack of 100
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 247
- Age
- 15y ago
Newest
by launch date
15M Professional Silver Hair Foil Roll 1Pack Aluminum Hair Foil Silver Hairdressing Foil for Highlighting Balayage Hair Coloring & Bleaching Easy Tear for Stylists Salon Modeling Tool (10cm)
- Price
- £5.10
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 4mo ago

Attitude Premium Pop-Up Hair Foil Sheets Embossed Extra Wide 500 Sheets for Balayage and Highlights
- Price
- £11.72
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago

ATTITUDE Premium Hair Foil Roll 12 cm x 100 m Extra Wide and Thick Hairdressing Colouring Foils
- Price
- £8.37
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago

Omevett 50M Hair Foils for Highlighting Long Silver Aluminium Hairdressing Foil Roll Thick 10cm Wide Hair Foils for Highlights with Metal Cutter for Hair Colouring Bleaching Dye and Balayage
- Price
- £9.92
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 2y ago

FRAMAR Cow Print Hair Foil For Highlighting Hair Color Foil Rolls Salon Foils For Hair Highlighting Kit Hair Color Foils For Hair Stylist 320 ft
- Price
- £13.33
- Rating
- 4.8/5
- Reviews
- 2,201
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
22
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
12%
- FRAMAR40%
- Fuyamp21%
- Procare8%
- ATTITUDE7%
- ReadySteadyServe6%
- Hair Heaven Ltd6%
- Open — no brand owns it (5 brands, 12%)
Demand
Hair Foil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Hair Foil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair foil56K/yr
- hair foils for highlighting42K/yr
- hair foils34K/yr
- framar foil29K/yr
- hairdressing foil19K/yr
- foils for highlights15K/yr
- foils9K/yr
- pop up foil9K/yr
- highlighting foil7K/yr
- hair foils for bleaching5K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Foil
We read the reviews and the return reasons for every product selling here.
“Theyre quite thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Foil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









