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Hair Fibre Spray

Fail

Shoppers spend an estimated $39K a year here, so Hair Fibre Spray is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£39K/yr56K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
67%top-5 click share · 12 brands · 17 sellers

Flapen Score

Hair Fibre Spray against its category

The dotted line is the Beauty average. Past it, Hair Fibre Spray is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Fibre Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Fibre Spray 56K times last year and spent an estimated £39K. The top 5 brands take 69% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
6.1%
Market size, estimated
£39Ka year
Peak month
September2.5× the quietest month
Top search term
hair fibre spray42K searches a year

02 · Price

A sale here is worth £11.35.

Listings sell for £11.35 on average, from £5.88 to £23.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.35 that is £1K to £3K a year per listing.

Average price
£11.35under the $15 to $100 sweet spot
Price range
£5.88–£23.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #94 within Hair Colour. It carries 4,880 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
4.5%
Average rank
#94in Hair Colour
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,880per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Hair Fibre Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

24%

  • Brand 125%
  • Brand 217%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Hair Fibre Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Hair Fibre Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair fibre spray42K/yr
  • hair fiber spray5K/yr
  • hair fibre holding spray5K/yr
  • hair fibres spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Fibre Spray

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Clearly a cheap version”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Hair Fibre Spray questions

Answered from the same tracked data.