Is hair extension brushes profitable to sell on Amazon United Kingdom?

The niche generates £72K/yr across 18 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (44/100).

How competitive is the hair extension brushes niche?

18 brands and 23 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in hair extension brushes?

Top complaints mined from reviews: Suitability Long Hair, Hair Related, Hard Feel. The return rate is 0.6%.

When does demand for hair extension brushes peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the hair extension brushes niche?

Listings span £4.22–£12.75; the average listing price is £6.76 (sweet spot $15–$100). The average incumbent carries 1,535 reviews — the moat a new listing must climb.

hair extension brushes

Skip it

Prices mostly outside the sweet spot ($4.22–$12.75) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,534.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.76

avg listing price — sweet spot $15–$100

Market size

Bad£72K

£72K/yr · 128K searches

Price range

Bad£4.22–£12.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, hair extension brushes is a £72K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hair extension brushes market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £68K–£85K; units × avg price
Conversion rate: 8.3%
Avg BSR: #322
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 2.1%
Avg brand age: 36 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

30%

Luoqun8822%
Simply Hair12%
winmiya10%
CLIPHAIR10%
Torveen9%
BELYESEE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top hair extension brushes search terms

hair extension brush76K/yr -3.9%7.7% conv.
extension hair brush9K/yr +10.2%6.6% conv.
hair brush for extensions9K/yr +3.1%6.8% conv.
hair extensions brush9K/yr +1.3%6.4% conv.
extension brush9K/yr -0.8%6.6% conv.
hair extension hair brush5K/yr +8.8%4.1% conv.
hair extension brushes for nano rings4K/yr +17.9%5.5% conv.
brush for hair extensions4K/yr +5.4%7.6% conv.
extensions hair brush3K/yr -1.3%9.0% conv.

All search terms

Top hair extension brushes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Luoqun88 Dual Bristle Detangling Brush with Boar Bristles | Anti-Static Hairbrush for All Hair Types & Extensions | Gentle on Wet/Dry Hair Reduces Breakage & Frizz Curl Defining Brush (Pink)

Luoqun88£5.514.6★52 rev

Simply Hair Detangling Brush for Hair Extensions | Anti-Static Dual Bristle Design | Boar Bristle Hairbrush for Wet & Dry Hair Reduces Breakage & Knots | Ideal for All Hair Types Pink & Purple Ombre

Simply Hair£12.334.6★784 rev

winmiya Paddle Hair Extension Brush Soft Boar Bristle Nylon Brush Detangler Hair Brush for Grooming Detangling Straightening Blowdrying and Refreshing Hair

winmiya£5.164.8★66 rev

Cliphair Bristle Hair Brush for Human Hair Extensions Gentle Nylon Bristles for Smooth Shiny Tangle-Free Hair Anti-Frizz Hair Brush for Women

CLIPHAIR£8.974.4★41 rev

Hair Extension Brush with Anti-Static Bristles for Gentle Detangling and Scalp Massage Suitable for All Hair Types Including Wigs and Extensions

Torveen£4.924.7★13 rev

Newest

by launch date

Dual Bristle Detangling Brush with Boar Bristles Hair Extension Brushes Detangles & Defines Travel Hair Brush Anti-Static Hairbrush for All Hair Types Reduces Breakage & Frizz For Wet/Dry Hair (Pink)

AmzDaKai£4.253 rev

4mo ago

Flexi Smooth Detangling Brush for Hair Extensions Waterproof Flexible Bristles for All Hair Types G Fox Hair Care

G Fox Hair£8.1836 rev

6mo ago

Gentle Detangling Paddle Brush for Extensions Wigs and Natural Hair - Anti-Static Massage Design for Smooth Tangle-Free Locks

Lyntrioris£4.237 rev

7mo ago

Gentle Detangling Paddle Brush for Extensions and Wigs Anti-Static Massage Tool for All Hair Types Lightweight Ergonomic Design

Chromovax‌£4.220 rev

9mo ago

Cliphair Bristle Hair Brush for Human Hair Extensions Gentle Nylon Bristles for Smooth Shiny Tangle-Free Hair Anti-Frizz Hair Brush for Women

CLIPHAIR£8.9741 rev

9mo ago

What buyers say about hair extension brushes

What buyers praise and complain about, mined from review topics.

What buyers love

Brush Quality25%

“The brush itself is decent and very affordable”

Soft Feel9%

“Keeping it smooth”

Quality-Overall9%

“The build quality is fine”

Suitability Straight Hair6%

“very nice if u like a smooth ponytail or straight hair”

Hair Styling6%

“silky gorgeous hair”

Ease Of Use6%

“easy to hold”

Value For Money4%

“Good value”

Suitability Wavy Hair4%

“Easy for wavy hair”

Advertised Vs Actual Product4%

“does the job”

Add-Ons/Attachments3%

“Great for hair extensions”

What buyers complain about

Suitability Long Hair6%

“Good Quality Brush for Lengths and Extensions, Not Ideal for the Scalp”

Hair Related6%

“My issue with the brush”

Hard Feel5%

“a bit rough”

Quality-Overall5%

“Not a good overall brush”

Functionality-Overall5%

“For a brush that's supposed to be gentle and detangle smoothly, it doesn't always perform as well as advertised”

Suitability Short Hair4%

“Boar hair very short”

Value For Money4%

“I was expecting so much more for the money”

Size-Overall3%

“Not fit for purpose”

Damage/Burn Hair3%

“this brush caused a lot more damage than good”

Ease Of Use3%

“Spikey and painful to use”

Top return reasons

Size-Overall35%

Quality-Overall8%

Hard Feel7%

Suitability Short Hair6%

Damage/Burn Hair5%