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Hair Dye Brush

Fail

Prices span $2.34–$6.54, mostly outside the sweet spot, so Hair Dye Brush is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£92K/yr175K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
67%top-5 click share · 11 brands · 15 sellers

Flapen Score

Hair Dye Brush against its category

The dotted line is the Beauty average. Past it, Hair Dye Brush is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Dye Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Dye Brush 175K times last year and spent an estimated £92K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
16.2%
Market size, estimated
£92Ka year
Peak month
July1.4× the quietest month
Top search term
hair dye brush98K searches a year

02 · Price

A sale here is worth £3.25.

Listings sell for £3.25 on average, from £2.34 to £6.54. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £3.25 that is £5K to £7K a year per listing.

Average price
£3.25under the $15 to $100 sweet spot
Price range
£2.34–£6.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #58 within Hair Colour. It carries 1,574 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#58in Hair Colour
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,574per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hair Dye Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

11%

  • Brand 133%
  • Brand 220%
  • Brand 315%
  • Brand 410%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 11%)

Demand

Hair Dye Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hair Dye Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair dye brush98K/yr
  • hair colour brush21K/yr
  • tint brush14K/yr
  • dye brush10K/yr
  • tint brushes5K/yr
  • tinting brush5K/yr
  • hair dye application brush3K/yr
  • hair colouring brush4K/yr
  • hair dying brush3K/yr
  • hair dye brushes3K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Dye Brush

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
25%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hair Dye Brush questions

Answered from the same tracked data.