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Hair Dye Bowl and Brush Kit

Fail

Prices span $2.95–$12.53, mostly outside the sweet spot, so Hair Dye Bowl and Brush Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£185K/yr218K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
68%top-5 click share · 18 brands · 24 sellers

Flapen Score

Hair Dye Bowl and Brush Kit against its category

The dotted line is the Beauty average. Past it, Hair Dye Bowl and Brush Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Dye Bowl and Brush Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Dye Bowl and Brush Kit 218K times last year and spent an estimated £185K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
16.4%
Market size, estimated
£185Ka year
Peak month
July1.3× the quietest month
Top search term
hair dye bowl and brush kit76K searches a year

02 · Price

A sale here is worth £5.19.

Listings sell for £5.19 on average, from £2.95 to £12.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.19 that is £8K to £10K a year per listing.

Average price
£5.19under the $15 to $100 sweet spot
Price range
£2.95–£12.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #16 within Hair Colour. It carries 1,595 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#16in Hair Colour
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,595per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hair Dye Bowl and Brush Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

24

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

68%

Top 20: 98%

Open market

20%

  • Brand 134%
  • Brand 227%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 62%

Demand

Hair Dye Bowl and Brush Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hair Dye Bowl and Brush Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair dye bowl and brush kit76K/yr
  • hair dye kit32K/yr
  • hair dye bowl18K/yr
  • hair dye brush and bowl set18K/yr
  • tint bowl and brush set8K/yr
  • hair dying kit8K/yr
  • hair dye mixing bowl4K/yr
  • hair dying brush and bowl5K/yr
  • hair dye accessories5K/yr
  • hair colouring kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Dye Bowl and Brush Kit

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
21%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“the brush quality isn't good”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hair Dye Bowl and Brush Kit questions

Answered from the same tracked data.