Hair Dye
Hair Dye shows low returns (0.1%), but prices mostly outside the sweet spot ($2.47–$9.18) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Dye is a £931K/yr Amazon United Kingdom market (4.6M searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 53/100.
Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.2% over the last 90 days and 3.5% of searches end in a purchase.
£931K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 66 products
Top Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier Olia 5.0 Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant brown hair color with exceptional shine and a healthy nourished feel.
- Price
- £6.73
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Garnier Nutrisse Ultra Color Hair Dye. For 100% Grey Coverage and a cool sophisticated 8-week colour No-ammonia Vegan formula Modern Iced Coffee Tone Shade: 4.15 Iced Coffee Brown
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 38,564
- Age
- 14y ago
Schwarzkopf Oleo Intense Permanent Oil Colour 4-86 Chocolate Brown 100% Grey Coverage Conditioner with HaptIQ System Long-Lasting Colour Ammonia Free Hair Dye
- Price
- £4.76
- Rating
- 4.3/5
- Reviews
- 2,884
- Age
- 3y ago
Garnier GOOD Permanent Hair Dye 4.0 Cacao Brown. Achieve 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula offers rich natural tones for all hair types.
- Price
- £6.83
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 3y ago
CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 4 DARK BROWN
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 1,927
- Age
- 8y ago
Trending
90-day click momentum
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6.5 Lightest Brown
- Price
- £5.23
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 8y ago
Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 088 Urban Brown Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 5A Medium Ash Brown
- Price
- £5.28
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 8y ago
Schwarzkopf Creme Supreme 5-60 Chocolate Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.63
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Newest
by launch dateSchwarzkopf LIVE Intense Colour 088 Urban Brown Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf Creme Supreme 5-60 Chocolate Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.63
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Palette Deluxe Creme Colouration 4-0 Dark Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.53
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
Palette Deluxe Creme Colouration 3-65 Chocolate Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.47
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
12 rising
Sellers
194
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
34%
Top 20: 67%
Open market
10%
- Garnier35%
- Clairol25%
- Olia11%
- Schwarzkopf7%
- L'Oreal Paris7%
- LIVE5%
- Open — no brand owns it (6 brands, 10%)
Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair dye1.5M/yr
- brown hair dye419K/yr
- hair colour372K/yr
- semi permanent hair dye347K/yr
- hair dye permanent286K/yr
- garnier hair dye245K/yr
- dark brown hair dye240K/yr
- light brown hair dye174K/yr
- garnier good hair dye105K/yr
- nice and easy hair dye131K/yr
What reviews say buyers love and hate about Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Bright color”
“It had good reviews”
“Easy to use”
“Great value”
“Good hair colours”
What buyers complain about
66% of reviews“Wrong colour”
“USELESS DYE”
“Waste of money”
“doesn't last”
“smell not that strong”
Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
