Hair Dye

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £931K a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

3.5%

Market size, estimated

£931Ka year

Peak month

April1.3× the quietest month

Top search term

hair dye1.5M searches a year

Listings sell for £5.81 on average, from £2.47 to £9.18. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,000 to 2,500 of them. At £5.81 that is £12K to £15K a year per listing.

Average price

£5.81under the $15 to $100 sweet spot

Price range

£2.47–£9.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

2,000–2,500

Revenue per listing a year

£12K–£15K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #19 within Hair Colour. It carries 8,591 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#19in Hair Colour

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,591per listing

Listings tracked

66

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

65 months