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Hair Dryer Brush

Maybe

Products sell for $23.61 on average, inside the sweet spot. But demand is soft, at -19.6% this quarter, so Hair Dryer Brush is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£907K/yr1.5M searches / yr
90-day growth
-19.6%search demand this quarter
Competition
48%top-5 click share · 14 brands · 158 sellers

Flapen Score

Hair Dryer Brush against its category

The dotted line is the Beauty average. Past it, Hair Dryer Brush is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Dryer Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Dryer Brush 1.5M times last year and spent an estimated £907K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £907K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
2.6%
Market size, estimated
£907Ka year
Peak month
November2.6× the quietest month
Top search term
hair dryer brush277K searches a year

02 · Price

A sale here is worth £23.61.

Listings sell for £23.61 on average, from £9.89 to £41.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £23.61 that is £35K to £47K a year per listing.

Average price
£23.61inside the $15 to $100 sweet spot
Price range
£9.89–£41.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£35K–£47K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #24 within Styling Tools. It carries 3,515 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#24in Styling Tools
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,515per listing
Listings tracked
28

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Hair Dryer Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£45K£91K£136K£181K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

158

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 90%

Open market

12%

  • Revlon51%
  • BaByliss21%
  • Sawop5%
  • Remington4%
  • AIMIKE4%
  • TRESemmé3%
  • Open — no brand owns it (8 brands, 12%)

Demand

Hair Dryer Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Hair Dryer Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hair dryer brush277K/yr
  • revlon hairdryer brush246K/yr
  • blow dry hair brush147K/yr
  • hot air brush135K/yr
  • babyliss92K/yr
  • rotating hair dryer brush65K/yr
  • blow dry brush55K/yr
  • hair tools59K/yr
  • hairdryer brush59K/yr
  • hair brush dryer55K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Dryer Brush

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Durability”
4.8%of orders come back
“Broke after a few months”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hair Dryer Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data