Is hair dryer brush profitable to sell on Amazon United Kingdom?

The niche generates £907K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the hair dryer brush niche?

14 brands and 158 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in hair dryer brush?

Top complaints mined from reviews: Durability, Heating, Size-Overall. The return rate is 4.8%.

When does demand for hair dryer brush peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the hair dryer brush niche?

Listings span £9.89–£41.22; the average listing price is £23.61 (sweet spot $15–$100). The average incumbent carries 3,515 reviews — the moat a new listing must climb.

hair dryer brush

Worth a look

Shows a sweet-spot price point ($23.61 avg), but soft demand (-19.6% this quarter) keeps it on the watch list.

Avg price

Incredible£23.61

avg listing price — sweet spot $15–$100

Price range

Great£9.89–£41.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£907K

£907K/yr · 1.5M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,515.29

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hair dryer brush is a £907K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hair dryer brush market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £944K–£1.2M; units × avg price
Conversion rate: 2.6%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 7.4%
Avg brand age: 29 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

158

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

12%

Revlon51%
BaByliss21%
Sawop5%
Remington4%
AIMIKE4%
TRESemmé3%
Open — no brand owns it (8 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top hair dryer brush search terms

hair dryer brush277K/yr -14.1%1.8% conv.
revlon hairdryer brush246K/yr -24.9%4.1% conv.
blow dry hair brush147K/yr -5.7%1.4% conv.
hot air brush135K/yr -11.6%2.0% conv.
babyliss92K/yr -7.3%0.6% conv.
rotating hair dryer brush65K/yr -18.0%2.4% conv.
blow dry brush55K/yr -10.7%1.2% conv.
hair tools59K/yr -4.3%0.1% conv.
hairdryer brush59K/yr -24.4%2.5% conv.
hair brush dryer55K/yr -29.9%1.8% conv.

All search terms

Top hair dryer brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Revlon Salon One-Step Hair Dryer & Volumiser with Sectioning Comb Included (for mid to Long Hair One-Step Technology 2-in-1 Styling Tool Ionic & Ceramic Technology) RVDR5222UKAMZ

Revlon£26.604.3★1,170 rev

BaByliss Big Hair Rotating Hair Dryer Brush - Dry and Style in One Step 2 Speeds & Alternating Directions Ionic Frizz-Control 50mm Barrel Black 2885U

BaByliss£26.564.4★8,426 rev

Revlon One-Step Hair Dryer and Volumiser mid to Short Hair (One-Step 2-in-1 Styling Tool Ionic and Ceramic Technology Smaller Oval Design Multiple Heat Settings) RVDR5282UKE

Revlon£28.754.4★8,529 rev

Revlon Hair Tools Pro Collection Salon One Step Hair Dryer and Styler Black (Packaging May Vary)

Revlon£21.104.3★6,256 rev

BaByliss Air Styler 1000W - All in One Hair Dryer Brush Volumiser and Curler Advanced Ionic Frizz-Control System 4 Attachments Copper/Grey 2136U

BaByliss£25.474.2★4,514 rev

Newest

by launch date

TYMO Hair Dryer Brush Blow Dryer Brush in One 4 in 1 Ionic Hairdryer and Styler Volumizer with Oval Titanium Barrel Hot Air Straightener for Smooth Frizz-Free Blowout Gold

TYMO£35.001,046 rev

5mo ago

Sawop Hair Dryer Brush Blow Dryer Brush in One Professional Hairdryer and Styler Volumizer Hot Air Brush with Negative Ion Anti-frizz Ceramic Titanium Barrel Hair Straightener Brush

Sawop£23.811,315 rev

11mo ago

SAOSA Hair Dryer Brush Blow Dryer Brush in One 4 in 1 Hot Air Brush & Volumizer with Negative Ion Anti-frizz Ceramic Titanium Barrel UK Plug

SAOSA£16.64174 rev

1y ago

Wavytalk Thermal Brush Blowout Boost Ionic Round Heated Hot Brush to Make Hair Smoother & Shinier Easy to Use Not for Blow Drying 38mm Barrel 5 Temperature Settings Dual Voltage UK Plug Pink

wavytalk£30.751,868 rev

1y ago

Revlon Salon One-Step Hair Dryer & Volumiser with Sectioning Comb Included (for mid to Long Hair One-Step Technology 2-in-1 Styling Tool Ionic & Ceramic Technology) RVDR5222UKAMZ

Revlon£26.601,170 rev

2y ago

What buyers say about hair dryer brush

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“Easy to hold”

Value For Money17%

“Value for money”

Quality-Overall16%

“Just as good as branded item”

Moist/Dry6%

“Air dry”

Advertised Vs Actual Product5%

“As advertised”

Weight Light4%

“Lightweight so easy to take with you”

Brush Quality4%

“Excellent brush”

Shape/Style3%

“style with this”

Size-Overall2%

“Lovely size”

Efficiency2%

“Does the job efficiently”

What buyers complain about

Durability14%

“Broke after a few months”

Heating12%

“Not hot enough”

Size-Overall7%

“As others have mentioned it is quite long”

Quality-Overall6%

“Truly a poor quality build”

Ease Of Use5%

“harder to remove”

Functionality-Overall5%

“Wont even turn on”

Weight Heavy4%

“Its quite bulky”

Value For Money4%

“Waste of money”

Add-Ons/Attachments3%

“Actual brush attachments are extremely hard and uncomfortable to touch and use”

Smell3%

“there was strong smell of burning”

Top return reasons

Size-Overall28%

Functionality-Overall14%

Heating6%

Weight Heavy5%

Quality-Overall5%

Defective Material/Parts4%

Advertised Vs Actual Product3%