Is hair dryer and straightener set profitable to sell on Amazon United Kingdom?

The niche generates £92K/yr across 27 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (45/100).

How competitive is the hair dryer and straightener set niche?

16 brands and 202 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in hair dryer and straightener set?

Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 2.2%.

When does demand for hair dryer and straightener set peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the hair dryer and straightener set niche?

Listings span £10.47–£103.78; the average listing price is £33.54 (sweet spot $15–$100). The average incumbent carries 2,923 reviews — the moat a new listing must climb.

hair dryer and straightener set

Skip it

Soft demand (-36.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible£33.54

avg listing price — sweet spot $15–$100

Price range

Great£10.47–£103.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,922.78

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£92K

£92K/yr · 136K searches

Growth

Bad-36.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hair dryer and straightener set is a £92K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hair dryer and straightener set market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £84K–£101K; units × avg price
Conversion rate: 2.0%
Avg BSR: #101
Page quality: 0%
Prime: 89%
Sponsored: 89%
Out of stock: 4.3%
Avg brand age: 27 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

202

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

17%

Remington41%
Revlon14%
Carmen14%
BaByliss5%
UKLISS5%
TRESemmé5%
Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top hair dryer and straightener set search terms

hair dryer and straightener set55K/yr -41.6%1.9% conv.
hair dryer set26K/yr -46.6%1.4% conv.
hair dryer with attachments14K/yr -38.5%1.3% conv.
hair dryer straightener9K/yr -12.8%1.5% conv.
hairdryer and straightener set10K/yr -9.5%3.0% conv.
hair dryer and straightener6K/yr +5.2%0.9% conv.
hair dryer and straighteners set11K/yr -49.5%0.9% conv.
hairdryer set5K/yr -16.7%2.1% conv.
hair straighteners and hairdryer set300/yr +6.7%0.0% conv.

All search terms

Top hair dryer and straightener set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Remington Hair Straightener and Hair Dryer (Hair Care Gift Set: Slim Ceramic Hair Straightener and 2000W Hair Dryer with Concentrator) Style Essentials D3016GP

Remington£26.384.6★241 rev

Remington Hair Dryer (Gift Set with Concentrator & Diffuser Ceramic Ionic Grille 3 Heat & 2 Speed Settings and Cool Shot Premium Storage Bag Round Brush 2000W) Salon Smooth D6960GP

Remington£18.804.6★624 rev

Carmen Twilight Pro DC Keratin Hair Dryer and Ceramic Straightener Gift Set with 3 Heat and 2 Speed Settings Blue and Champagne C81127BC

Carmen£26.074.4★94 rev

Revlon Hair Tools Pro Collection Salon One Step Hair Dryer and Styler Black (Packaging May Vary)

Revlon£21.104.3★6,256 rev

UKLISS 6 in 1 Hair Styler Hair Dryer Brush & Airstyler with Automatic Hair Curler Hair Straightener Thermal Brush Hot Airbrush Gifts Set Multistyler for Women All Hair Styling - Off White

UKLISS£33.133.9★380 rev

Newest

by launch date

Banniliu 2000W 130M Ionic Hair Dryer with 4 Attachments Professional Blue Light Anti-Frizz Hairdryer Fast Blow Dryer for Women Curly Hair

BANNILU£27.061,245 rev

4mo ago

Hair Dryer Brush 7 in 1 Auto Air Curling Iron Set 3 Temperature 1000W Powerful Negative Ionic Hair Styler 60000RPM Air Styler Multi-Hair Styling Brush

7MAGIC£52.421,489 rev

5mo ago

BarberBoss All-in-One Hot Air Styler Professional Fast Drying Hair Dryer Anti Frizz Negative Ionic Technology Air Styler Volumiser and Curler Straightener High Speed Hair Styling Tool QR-8820

BARBERBOSS£103.7853 rev

7mo ago

6 in 1 Airbrush Hair Styler and Hot Air Dryer Brush Set Womens Hairdryers Air Styler with Rotating Brush Curling Irons Straightener Professional Hair Dryer Brushes for All Hair Types

Lorrtta£30.757 rev

8mo ago

Air Styler 5 in 1 Set Magic Styler Hair Styler Hair Dryer Brush with Curl Straighten Volumise Smooth and Hairdryer Brushes for Styling Hot Hair Styler

UMIGA£34.4116 rev

10mo ago

What buyers say about hair dryer and straightener set

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Value for money”

Quality-Overall19%

“Amazing quality”

Ease Of Use11%

“Easy to hold and use”

Weight Light8%

“amazing lightweight hairdryer”

Moist/Dry5%

“Dries my hair really well”

Advertised Vs Actual Product4%

“just what I needed”

Add-Ons/Attachments3%

“comes with attachments”

Efficiency2%

“Does the job”

Soft Feel2%

“Easy and smooth”

Strength2%

“Powerfull machine”

What buyers complain about

Durability19%

“Broke Quickly”

Heating15%

“Over heats”

Quality-Overall7%

“cheap quality though”

Value For Money5%

“Not worth the money”

Damage/Burn Hair4%

“has damaged my hair”

Functionality-Overall4%

“Not good results”

Smell4%

“Smell of burning”

Weight Heavy3%

“bulky, heavy”

Add-Ons/Attachments3%

“Missing attachment”

Size-Overall3%

“Smaller than expected”

Top return reasons

Functionality-Overall15%

Heating13%

Size-Overall9%

Defective Material/Parts7%

Quality-Overall7%

Smell6%

Weight Heavy5%

Strength4%

Damage/Burn Hair3%

Advertised Vs Actual Product3%

Common questions

Is hair dryer and straightener set profitable to sell on Amazon United Kingdom?: The niche generates £92K/yr across 27 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (45/100).
How competitive is the hair dryer and straightener set niche?: 16 brands and 202 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in hair dryer and straightener set?: Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 2.2%.
When does demand for hair dryer and straightener set peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the hair dryer and straightener set niche?: Listings span £10.47–£103.78; the average listing price is £33.54 (sweet spot $15–$100). The average incumbent carries 2,923 reviews — the moat a new listing must climb.