Hair Dryer and Straightener Set
soft demand (-36.3% this quarter) — Hair Dryer and Straightener Set doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Hair Dryer and Straightener Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Dryer and Straightener Set is a £92K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Hair Dryer and Straightener Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -36.3% over the last 90 days and 2.0% of searches end in a purchase.
£92K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 27 products
Top Hair Dryer and Straightener Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Remington Hair Straightener and Hair Dryer (Hair Care Gift Set: Slim Ceramic Hair Straightener and 2000W Hair Dryer with Concentrator) Style Essentials D3016GP
- Price
- £26.38
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 2y ago
Remington Hair Dryer (Gift Set with Concentrator & Diffuser Ceramic Ionic Grille 3 Heat & 2 Speed Settings and Cool Shot Premium Storage Bag Round Brush 2000W) Salon Smooth D6960GP
- Price
- £18.80
- Rating
- 4.6/5
- Reviews
- 624
- Age
- 1y ago
Carmen Twilight Pro DC Keratin Hair Dryer and Ceramic Straightener Gift Set with 3 Heat and 2 Speed Settings Blue and Champagne C81127BC
- Price
- £26.07
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 4y ago
Revlon Hair Tools Pro Collection Salon One Step Hair Dryer and Styler Black (Packaging May Vary)
- Price
- £21.10
- Rating
- 4.3/5
- Reviews
- 6,256
- Age
- 9y ago
UKLISS 6 in 1 Hair Styler Hair Dryer Brush & Airstyler with Automatic Hair Curler Hair Straightener Thermal Brush Hot Airbrush Gifts Set Multistyler for Women All Hair Styling - Off White
- Price
- £33.13
- Rating
- 3.9/5
- Reviews
- 380
- Age
- 1y ago
Trending
90-day click momentum
Banniliu 2000W 130M Ionic Hair Dryer with 4 Attachments Professional Blue Light Anti-Frizz Hairdryer Fast Blow Dryer for Women Curly Hair
- Price
- £27.06
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 4mo ago
UKLISS 6 in 1 Hair Styler Hair Dryer Brush & Airstyler with Automatic Hair Curler Hair Straightener Thermal Brush Hot Airbrush Gifts Set Multistyler for Women All Hair Styling - Off White
- Price
- £33.13
- Rating
- 3.9/5
- Reviews
- 380
- Age
- 1y ago
Hair Dryer Brush 7 in 1 Auto Air Curling Iron Set 3 Temperature 1000W Powerful Negative Ionic Hair Styler 60000RPM Air Styler Multi-Hair Styling Brush
- Price
- £52.42
- Rating
- 4.7/5
- Reviews
- 1,489
- Age
- 5mo ago
![Remington Straightener [Advanced Ceramic + Almond Oil] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807](https://m.media-amazon.com/images/I/21fu4KN7W3L.jpg)
Remington Straightener [Advanced Ceramic + Almond Oil] Almond Allure (Ultra-Fast Heat Up Digital Temperature Control Curved Design for Curls & Waves Extra-Long Plates Worldwide Voltage) S4807
- Price
- £16.20
- Rating
- 4.5/5
- Reviews
- 414
- Age
- 11mo ago
BarberBoss All-in-One Hot Air Styler Professional Fast Drying Hair Dryer Anti Frizz Negative Ionic Technology Air Styler Volumiser and Curler Straightener High Speed Hair Styling Tool QR-8820
- Price
- £103.78
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 7mo ago
Newest
by launch dateBanniliu 2000W 130M Ionic Hair Dryer with 4 Attachments Professional Blue Light Anti-Frizz Hairdryer Fast Blow Dryer for Women Curly Hair
- Price
- £27.06
- Rating
- 4.4/5
- Reviews
- 1,245
- Age
- 4mo ago
Hair Dryer Brush 7 in 1 Auto Air Curling Iron Set 3 Temperature 1000W Powerful Negative Ionic Hair Styler 60000RPM Air Styler Multi-Hair Styling Brush
- Price
- £52.42
- Rating
- 4.7/5
- Reviews
- 1,489
- Age
- 5mo ago
BarberBoss All-in-One Hot Air Styler Professional Fast Drying Hair Dryer Anti Frizz Negative Ionic Technology Air Styler Volumiser and Curler Straightener High Speed Hair Styling Tool QR-8820
- Price
- £103.78
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 7mo ago
6 in 1 Airbrush Hair Styler and Hot Air Dryer Brush Set Womens Hairdryers Air Styler with Rotating Brush Curling Irons Straightener Professional Hair Dryer Brushes for All Hair Types
- Price
- £30.75
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 8mo ago
Air Styler 5 in 1 Set Magic Styler Hair Styler Hair Dryer Brush with Curl Straighten Volumise Smooth and Hairdryer Brushes for Styling Hot Hair Styler
- Price
- £34.41
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
202
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
17%
- Remington41%
- Revlon14%
- Carmen14%
- BaByliss5%
- UKLISS5%
- TRESemmé5%
- Open — no brand owns it (10 brands, 17%)
Hair Dryer and Straightener Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top Hair Dryer and Straightener Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair dryer and straightener set55K/yr
- hair dryer set26K/yr
- hair dryer with attachments14K/yr
- hair dryer straightener9K/yr
- hairdryer and straightener set10K/yr
- hair dryer and straightener6K/yr
- hair dryer and straighteners set11K/yr
- hairdryer set5K/yr
- hair straighteners and hairdryer set300/yr
What reviews say buyers love and hate about Hair Dryer and Straightener Set
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Value for money”
“Amazing quality”
“Easy to hold and use”
“amazing lightweight hairdryer”
“Dries my hair really well”
What buyers complain about
67% of reviews“Broke Quickly”
“Over heats”
“cheap quality though”
“Not worth the money”
“has damaged my hair”
Hair Dryer and Straightener Set return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Dryer and Straightener Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
