Hair Donut

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months

182K

Growth, 90 days vs prior 90

+30.2%

Conversion, latest week

12.9%

Market size, estimated

£104Ka year

Peak month

June1.9× the quietest month

Top search term

hair donuts for buns49K searches a year

Listings sell for £4.46 on average, from £3.07 to £8.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.46 that is £6K to £7K a year per listing.

Average price

£4.46under the $15 to $100 sweet spot

Price range

£3.07–£8.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

£6K–£7K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Hair Styling Accessories. It carries 997 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#22in Hair Styling Accessories

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

997per listing

Listings tracked

18

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months