hair donut
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.07–$8.62) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good996.83avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£104K£104K/yr · 182K searches
Avg price
Bad£4.46avg listing price — sweet spot $15–$100
Price range
Bad£3.07–£8.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair donut is a £104K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair donut market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £89K–£112K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
24
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
18%
- YHQZ31%
- URAQT23%
- Gunwon10%
- Teenitor7%
- BFQZ6%
- MORGLES4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.2% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.9×
Top hair donut search terms
- hair donuts for buns49K/yr
- hair donut33K/yr
- bun donut for hair16K/yr
- hair doughnuts for buns14K/yr
- bun rings for hair8K/yr
- hair bun donut15K/yr
- hair doughnut7K/yr
- donut hair bun5K/yr
- bun ring6K/yr
- hair donuts5K/yr
Top hair donut products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4 Pcs Ring Style Donut Bun Shaper with 20 Hair Pins Hair Donut Brown Hair Donuts Hair Donut Bun Maker Set Hair Bun Donut for Girls Kids Women DIY Chignon Hair Styles Dancer Ballerina(Brown)
YHQZ£3.454.0★309 rev
URAQT Hair Donut Bun Maker Set 4 Pcs Ring Style Donut Bun Shaper with 30 Hair Pins Blonde Chignon Doughnut Bun Hair Accessories for Girls Kids Women DIY Chignon Hair Styles
URAQT£3.484.4★1,098 rev
4pcs Hair Donut Hair Bun Shaper Set 4 Sizes Hair Donut Bun Ring With 20 Golden Bobby Pins Chignon Bun Maker Hair Ring Style Accessories for Dancer Ballet Girls Doughnut Bun Hair Accessories
Gunwon£3.223.9★221 rev
4 Pcs Ring Style Donut Bun Shaper Hair Donut Bun Maker Set with 20 HairPins Hair BunDonuts Hair Donuts Brown for Girls Kids Women DIY Chignon HairStyles (Beige)
BFQZ£3.604.2★78 rev
URAQT Hair Donut Bun Maker Set 4 Pcs Ring Style Donut Bun Shaper with 30 Hair Pins Blonde Chignon Doughnut Bun Hair Accessories for Girls Kids Women DIY Chignon Hair Styles
URAQT£3.604.4★1,098 rev
Newest
by launch date4 Pcs Ring Style Donut Bun Shaper Hair Donut Bun Maker Set with 20 HairPins Hair BunDonuts Hair Donuts Brown for Girls Kids Women DIY Chignon HairStyles (Beige)
BFQZ£3.6078 rev
4 Pcs Hair Donut Set Bun Donut for Hair Bun Maker with 10pcs Pins 2 Sizes Hair Doughnuts for Buns Kids Blonde Buns Damage-Free for Ballet Wedding Hairstyles
YiJianLiangBai£4.113 rev
12 Pack Hair Donuts for Buns 25 Pcs U Shaped Hair Clips Nylon & Steel Hair Doughnut Bun in Brown Black Beige Small (6cm) Medium (8cm) Bun Donuts for Hair Styling Donuts Maker for Dancer
KxrTpx£8.627 rev
4 Pcs Hair Bun Shaper Set Ring Style Hair Donuts for Buns With 20 Golden Bobby Pins Beige Hair Bun Maker for Girls Kids Women DIY Chignon Hair Styles Dancer Ballerina(Four different sizes)
FENGRUI£3.4188 rev
Ninnyi 28 PCS Hair Bun Donut Sets 8 Hair Doughnuts for Buns with 20 Hair Pins Hair Padding Donuts Maker
Ninnyi£5.957 rev
Trending
90-day click momentum
URAQT Hair Donut Bun Maker Set 4 Pcs Ring Style Donut Bun Shaper with 30 Hair Pins Blonde Chignon Doughnut Bun Hair Accessories for Girls Kids Women DIY Chignon Hair Styles
URAQT£3.474.4★
4 Pcs Hair Donut Set Bun Donut for Hair Bun Maker with 10pcs Pins 2 Sizes Hair Doughnuts for Buns Kids Blonde Buns Damage-Free for Ballet Wedding Hairstyles
YiJianLiangBai£4.115.0★
4 Pcs Ring Style Donut Bun Shaper Hair Donut Bun Maker Set with 20 HairPins Hair BunDonuts Hair Donuts Brown for Girls Kids Women DIY Chignon HairStyles (Beige)
BFQZ£3.604.2★
URAQT Hair Donut Bun Maker Set 4 Pcs Ring Style Donut Bun Shaper with 30 Hair Pins Blonde Chignon Doughnut Bun Hair Accessories for Girls Kids Women DIY Chignon Hair Styles
URAQT£3.484.4★
Ninnyi 28 PCS Hair Bun Donut Sets 8 Hair Doughnuts for Buns with 20 Hair Pins Hair Padding Donuts Maker
Ninnyi£5.953.5★
What buyers say about hair donut
What buyers praise and complain about, mined from review topics.What buyers love
“will fit great”
“Good value for money”
“Arrived as shown in the photos”
“Worth it, any hair type even type 4”
“Helpful little kit of various size bun donuts”
“Holds hair in a neat bun”
“Quick and easy”
“Brilliant bun shapers”
“Brilliant for pulling hair out of carpet”
“Worked well”
What buyers complain about
“Cheap”
“Not worth it”
“Very small”
“they do not expand to expected size”
“Not as shown”
“won't be good enough to use”
“flimsy and awful”
“All of the hair buns are flat and useless”
“Very Flimsy Material”
Top return reasons
Common questions
- Is hair donut profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hair donut niche?
- 13 brands and 24 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in hair donut?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.4%.
- When does demand for hair donut peak?
- Demand peaks in Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the hair donut niche?
- Listings span £3.07–£8.62; the average listing price is £4.46 (sweet spot $15–$100). The average incumbent carries 997 reviews — the moat a new listing must climb.